Curion Score PULSE™, designed for speed and affordability in this fast-paced market, is our new agile tool that delivers the actionable insights brands need to make smarter, faster decisions on their products. Powered by over 1.5 billion proprietary data points and grounded in our trusted Curion Score™ methodology, this tool is perfect for: ✅ Validating new product concepts ✅ Monitoring in-market performance ✅ Assessing renovation opportunities Learn more in our press release here: https://lnkd.in/eMbxAQvD #Innovation #ProductTesting #AgileInsights #CurionScorePulse #ConsumerInsights #Curion #ProductPerformance #CategoryPerformance #MarketInsights #Agility
CURION
Market Research
Deerfield, Illinois 5,814 followers
We Connect Brands To People.
About us
Curion specializes in delivering impactful insights to the world's top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XPerience Performance (XP™) platform, connecting brands to consumers at every step. An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world's leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products. At Curion, we value: Integrity: Be authentic. Act openly, honestly, and respectfully. Resiliency: We rise to every challenge. Positivity and creative thinking solve problems. Accountability: Actions matter. We do what we say and follow through. Curiosity: We love what we do. Continuously learning, we passionately push boundaries. Collaboration: Listen, engage, and partner with empathy. Teamwork wins every time.
- Website
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http://www.curioninsights.com
External link for CURION
- Industry
- Market Research
- Company size
- 201-500 employees
- Headquarters
- Deerfield, Illinois
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Product Testing, Sensory Science, Market Research, Quantitative Research, Qualitative Research, Central Location Testing, Focus Groups, In-home Product Testing, Consumer Research, Co-Creation, Segmentation, Attitude and Usage, QDA, Category Benchmarking, Acceptance Testing, Brand Tracking, Shopper Journey, Competitive Benchmarking, Product Optimization, Needs Gap Exploration, Product Claims, CX Experience, Brand Growth, Brand Development, Product Insights, Market Strategy, Product Innovation, Competitive Assessment, Brand Experience, and Shopper Insights
Locations
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Primary
111 Pfingsten Road
Deerfield, Illinois 60015, US
Employees at CURION
Updates
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As we close out the year, we’re reflecting on what’s been top of mind for our team and the insights they’re hearing from clients. Dive into their perspectives and discover what’s shaping the conversations as we look ahead. #Curion #Innovation #Insights #ProductTesting #ConsumerInsights #MarketResearch #YearInReview #TeamInsights #ClientTrends #IndustryReflections #EndOfYearWrapUp #BusinessInsights #WhatMattersMost #ClientVoices #FutureFocused #Podcast #ThoughtLeadership
Innovation Insights Impact Podcast - Wrapping Up & Looking Forward
https://vimeo.com/
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Did you know 52% of Fortune 500 companies have disappeared since 2000? It’s a reality check that no brand is too big to fail. How are you staying ahead? https://lnkd.in/gN2rEyrh #Innovation #BrandStrategy #BusinessGrowth #ConsumerInsights #MarketingTrends #MarketResearch #ProductDevelopment #ProductTesting #Disruption #MarketResearch #Curion #Article
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Americans leave over 1 billion cookies for Santa each Christmas Eve, and 50% of adults confess to sneaking a bite! 🎅🍪 Want to see what we dreamed up for Santa’s perfect cookie? Scroll through these slides to see. #NationalBakeCookiesDay #ConsumerFavorites #CookieUpgrades #CategoryInsights #ConsumerInsights #MarketResearch #Cookies #HolidayCookies #CookieExchange #SantaCookies #Christmas
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Fun fact: the average American eats over 20 pounds of ice cream each year, making us one of the top ice cream consumers globally! While OAL tells you what people like, Curion Score™ reveals the full scope behind why they love it, uncovering deeper insights that make all the difference in driving success for ice cream brands. Get the full scoop on our infographic and see how Curion Score™ outshines OAL in understanding product and category performance. #IceCream #ConsumerInsights #CategoryBenchmarking #CategoryInsights #ProductTesting #ProductPerformance #CategoryPerformance #MarketResearch #Curion #CurionScore #OAL #Benchmarking #Insights #Innovation #Infographic
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As we close out the year, we asked our client-facing teams about the biggest trends that impacted their clients in 2024. These are the top four, in random order: ⚡ Faster Product Cycles: Consumers expect brands to innovate and launch at lightning speed. 📱 TikTok Trends: Viral social media moments driving unexpected product demand and brand visibility. 💸 Frugal Luxury: Balancing rising costs with the desire for indulgent yet affordable goods. 🌱 Wellness Everywhere: Wellness is influencing everything from beauty to food, reshaping consumer expectations. Now, we want to hear from YOU. What trend made the biggest impact on your business this year? Cast your vote and let’s see what stands out the most for our LinkedIn community. #YearInReview #BusinessTrends #LinkedInPoll #Poll #MarketResearch #ProductTesting #ConsumerInsights #Trends #B2BTrends #Innovation #Insights #Viral #ViralSocialMedia #Luxury #Wellness #ConsumerExpectations
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We are excited to celebrate this!
Please join us on January 27 and 28, 2025, at UC Davis for the Sensory HUB Conference and Special Collections Seminar. Register today and spread the word! https://lnkd.in/gEy9RMj8 For more information, contact Professor Julien Delarue at jdelarue@ucdavis.edu
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Are your fragrances missing the mark? Traditional testing doesn’t capture raw, emotional reactions. Our team used talk-to-text technology combined with our AI solutions to get unfiltered consumer feedback, revealing what they really feel – not just what they say. Learn more: https://lnkd.in/ge_2R3te #AI #ConsumerInsights #ProductTesting #MarketResearch #FragranceTesting #Fragrance #ProductInnovation #EmotionalInsights #Innovation #Insights #Emotions
AI Unlocks Raw, Emotional Insights in Fragrance Testing - Curion Insights
https://curioninsights.com
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We harnessed the power of AI to dig deeper to uncover hidden consumer insights and preferences behind a private-label product losing to its competitors. When traditional research doesn’t paint the full picture, our team thinks outside the box to find clear, actionable results. Read more here: https://lnkd.in/g6_jZxz6 #AI #ConsumerInsights #ProductTesting #MarketResearch #PrivateLabel #FoodIndustry #ProductInnovation #Innovation #Insights #ConsumerPreferences
AI Helps Unlock the Hidden Reasons Behind a Dessert's Downfall - Curion Insights
https://curioninsights.com
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Did you know that 80% of CPG companies struggle to get innovation right, with most stuck in low-growth limbo? We just published a new article diving into the critical crossroad decision: innovate or renovate. If you’re curious about why innovation is no longer optional, this is a must-read. https://lnkd.in/gN2rEyrh Check it out and let us know: Are you team innovation or team renovation? #ConsumerInsights #ProductTesting #MarketResearch #Innovation #Insights #Renovation #CPG #Growth #BrandGrowth #BrandHealth #ProductLaunch #Article