Creator Economy Live

🚀 Welcome to 2025! 🚀 Influencer marketing is evolving faster than ever—don’t get left behind. 📈 Stay ahead of the curve with the Top 50 Innovators Report from Creator Economy Live! Discover the creators, brands, and strategies shaping the industry this year. Packed with actionable insights, this report is your go-to guide for staying competitive in 2025. 📥 Download it now: https://lnkd.in/deBMZkwV Your 2025 influencer marketing playbook starts here. 💡 #CreatorEconomy #InfluencerMarketing #Innovation

Ignoring key demographics could mean missing out on massive opportunities. This year’s election proved the power of platforms like YouTube and podcasts in shaping public opinion. But here’s the twist: While many brands and campaigns overlook younger, disenfranchised males, others hyper-focus on older generations. This disconnect leaves untapped buying power and influence on the table. In our Creator Economy Live Christmas episode, we break it all down: 🎙️ Why podcasts will dominate 2024 as the biggest year in podcast advertising yet 📺 How YouTube shaped the election (and why it’s critical for marketers) 👥 The importance of balancing focus across generations—from Gen Z to Boomers Want to make smarter marketing moves? Start by understanding the audiences no one is talking about. 🎙️🎄 #CreatorEconomyLive #PodcastAdvertising #YouTubeMarketing

Your influencer marketing strategy might already be outdated. YouTube isn’t just for quick clips anymore—it’s now the largest streaming service. With more content being watched on TV, YouTube’s shift to an episodic, season-based format is reshaping how creators and audiences engage. Brands that don’t adapt risk losing relevance in this evolving landscape. Stay ahead of the curve and make YouTube work for your brand in the new year! 🎙️🎄 https://lnkd.in/e3xbPyXJ #CreatorEconomyLive #InfluencerMarketing #YouTubeStrategy

Struggling to grow your brand’s reach on Instagram? Likes and comments aren’t cutting it anymore. Instagram’s algorithm has shifted! It now prioritizes shares and community building over traditional engagement. If your content doesn’t spark conversations or inspire followers to send it to their friends, you’re missing out. In our Creator Economy Live Christmas episode, Keith Bendes and Brendan Gahan unpack Instagram’s latest updates, including: 🎯 Why shareability is the new must-have metric 🤝 The importance of brands acting as patrons to build community 👂 How listening (not just advertising) can help you “earn your keep” Don’t let your brand fall behind this holiday season. Tune in now to stay ahead of the curve! 🎙️🎄https://lnkd.in/e3xbPyXJ #CreatorEconomyLive #SocialMediaTips #InstagramMarketing

Are these brands on your Christmas wish list? If you said 'YES', then you need to get your ticket for Creator Economy Live this February in Las Vegas Grab yours here: https://lnkd.in/d2Zbpg7S #CEl25 #CreatorEconomy #InfluencerMarketing

🎄 The 12 Days of Christmas: Creator Economy Edition 🎄https://lnkd.in/e3xbPyXJ It’s the most wonderful social time of the year! ✨ Join Creator Economy Live for a festive holiday episode, as we look back on the 12 Stories in Social that shaped 2024. From creators hitting the big screen to bold predictions for 2025, we’ve got it all: 🎬 The rise of creators on major platforms 📊 Game-changing metrics redefining social success ⚖️ Social media’s impact on politics 👩💻 Women leading online conversations ...and so much more! Keith Bendes & Brendan Gahan also reveal their Creator of the Year and Brand of the Year, plus what’s next: 🌟 live-stream shopping, hybrid pay models, and a LinkedIn influencer boom. Listen now: https://lnkd.in/e3xbPyXJ 🎁 BONUS: We’re just 6 weeks away from the Creator Economy Live Conference in Vegas! 🎙️ Don’t miss the live podcast recording featuring a surprise guest. 🎧 Tune in now and wrap up 2024 with us—let’s make 2025 even bigger! https://lnkd.in/e3xbPyXJ #CreatorEconomy #YearInReview #SocialMediaTrends

Many creators and brands today miss the lessons from early digital moments that shaped how audiences connect with content. Take Lonelygirl15—an “average girl” vlogger who turned out to be a scripted character. It shocked audiences, sparked debates, and gave birth to what we now call parasocial relationships. This early viral sensation highlighted the power of storytelling in building emotional connections—but also the risks of breaking trust. In Episode 48 of Creator Economy Live, Joshua Cohen, co-founder of Tubefilter and the Streamy Awards, takes us back to these pivotal moments in digital media. https://lnkd.in/e5FKM5JK He shares how they’ve influenced today’s creator economy and what they teach us about the future of content and audience relationships. Episode 48 available wherever you stream your podcasts! https://lnkd.in/e5FKM5JK #CEL #Lonelygirl15 #InfluencerMarketing #CreatorEconomy

🎉 Day 2 of the #12DaysofChristmas countdown is here, and it’s glowing with creativity! 🎉 Check out today’s #COW (Creator of the Week) and #BOW (Brand of the Week) from Creator Economy Live! 🌟 COW: Dr. Muneeb Shah (@doctorly) 🌟 TikTok’s favorite dermatologist, Dr. Muneeb Shah—aka “DermDoctor” to his 18M followers—has turned his passion for skincare education into a powerful creator-led brand. His new line, Remedy, is packed with research-backed formulas designed to make healthy skin accessible for everyone. A shining example of expertise meeting creator innovation! 🧃 BOW: Poppi Soda 🧃 Poppi Soda took their bubbly brand to new heights with a Coachella-ready collaboration featuring influencer Alix Earle. Combining gut-friendly prebiotic sodas with festival vibes, this collab brought fizzy fun to one of the year’s most iconic events, proving Poppi knows how to mix health, flavor, and culture seamlessly. Get ready for the grand finale tomorrow as we wrap up the #12DaysofChristmas in style! 🎄✨ Episode here: https://lnkd.in/ewRYqaE8 #CreatorEconomy #CreatorOfTheWeek #BrandOfTheWeek #COW #BOW

Back in the early days, there was no dedicated space for creators to connect, share ideas, or celebrate their achievements. Before “creator economy” was even a term, events for online video professionals were scarce. Creators, executives, and platforms lacked opportunities to network, learn, and showcase the best in digital storytelling. Without these spaces, the industry risked stagnating in its infancy. As Joshua Cohen explains in Episode 48 of Creator Economy Live, Tubefilter stepped in to fill this gap—starting with intimate Web Television Meetups in LA that brought together YouTube, Vimeo, and Google executives alongside passionate creators. https://lnkd.in/e5FKM5JK These events evolved into something bigger: celebrating innovation and excellence with the Streamy Awards, now a cornerstone of the creator economy. 🚀 Episode 48 is available wherever you stream your podcasts! https://lnkd.in/e5FKM5JK #CEL #CreatorEconomyLive #Podcast #StreamyAwards #DigitalCreators

🎉 Day 3 of the #12DaysofChristmas is all about groundbreaking collaborations and bold brand moves! 🎉 Here’s today’s spotlight on our #COW (Creator of the Week) and #BOW (Brand of the Week) from Creator Economy Live! 🐾 COW: Bryan Reisberg & Little Chonk 🐾 From one iconic backpack to another! Bryan Reisberg, creator of Little Chonk, made waves with the launch of The Maxine One Dog Backpack, inspired by his internet-famous pup Maxine (7M followers). Now, he’s teaming up with Cliff and Brodie (17M followers) to debut The Brodie One Big Dawg Backpack. This collaboration between two macro-influencers is a monumental moment for the creator economy, paving the way for creator-led brands to expand into new horizons. 🍔 BOW: Burger King’s New Moms Campaign 🍔 Burger King is flipping the script on what it means to connect emotionally with audiences. Their ad featuring new moms post-birth celebrates that first meal after delivery, with a clever twist: showing the time each “arrived.” Backed by research with Mumsnet, the campaign highlights how 55% of new moms feel “absolutely ravenous” post-birth—and nearly 40% crave a burger. A genius mix of relatability and crave-worthy storytelling! We’re counting down with the most inspiring creators and brands—stay tuned for Day 2 tomorrow! 🎄✨ #CreatorEconomyLive #InfluencerMarketing #12DaysOfChristmas