Craftworks

Capturing the soul of Asahi Super-Dry in Tokyo. Our recent campaign took us to the heart of Tokyo. From the bustling streets to the serene architecture of the Asahi brewers’ Kanagawa site, we set out to create visuals that aren’t just striking but tell the story of a brand deeply connected to its roots. For clients, we understand that it’s not just about getting “great shots.” It’s about ensuring your content connects and performs across every platform—whether you’re looking to launch a lifestyle campaign or build a narrative that embodies your brand’s ethos. At Craftworks—we’re partners who understand your objectives and are driven to deliver content that works as hard as you do. If you’re looking to elevate your brand’s presence with impactful visuals, we’re here to help make that vision a reality. 📧 Let’s talk about how we can bring your next project to life. Inquiries: hello@craftworksla.com ; https://lnkd.in/g9YjYz2F Photographer: Matthew Lloyd Client: Asahi Group Holdings #CreativeProduction #BeveragePhotography #LifestyleContent #AsahiSuperDry #TokyoPhotography #BrandStorytelling #bevstyle

Why Global Brands are Turning to 3D Rendering for More Efficient Production 🚀 3D rendering is revolutionizing how brands approach their content creation, offering flexibility, scalability, and cost-efficiency without sacrificing quality. We worked with The HEINEKEN Company to bring their latest promo to life through high-end 3D rendering, solving a common pain point for many clients: the escalating costs of traditional shoots. Here’s why 3D is a game-changer: •Cost-effective: Save on expenses like location/ studio fees, crew, and props. •Customization: Complete control over lighting, angles, and textures ensures consistency. •Scalability: Once created, models can be used across multiple campaigns or platforms, reducing the need for additional shoots. •Adjustability: No need for reshoots—adjustments can be made digitally at any time. •Special Effects: Go beyond the limitations of physical reality with effects only achievable in 3D. Whether you're launching a new product or refreshing your brand, 3D rendering offers the flexibility and control you need to produce top-tier visuals. Looking to elevate your next campaign with high-quality 3D work? Let’s connect and explore the possibilities. Contact us: hello@craftworksla.com Visit us: craftworksla.com/contact #3DRendering #DigitalAdvertising #MarketingInnovation #cgi #beverage #bevstyle #vfx #liquidsimulation  #digitalproduction #creativeproduction #motiondesign #motion #productvisualization #foodcg #cgfood 

Canned Cocktails, Defined. Cutwater Sets the Standard. Cutwater is leading the canned cocktail trend, and we were proud to capture that essence in our latest lifestyle campaign captured by Matthew Lloyd. The goal? Show how Cutwater seamlessly fits into everyday moments—whether it’s a casual backyard hangout or an intimate get-together. By focusing on authentic, relatable moments, we helped Cutwater solidify its leadership in the growing world of canned cocktails. Looking to elevate your brand in today's saturated markets? Let’s connect: hello@craftworksla.com ; https://lnkd.in/g9YjYz2F #CannedCocktails #CreativeProduction #LifestylePhotography #DrinkPhotography #MarketingStrategy #BrandStorytelling #Cutwater #beveragemarketing

Your Brand Deserves More Than Just Good Content—It Deserves a Visual Narrative That Lasts. For our latest lifestyle campaign with the iconic global beer brand, Grolsch, we focused on more than just aesthetics. We aimed to create a story that endures. From lively social scenes to intimate moments of connection, this shoot captured the authentic essence of shared experiences—where great beer naturally becomes part of the occasion. Crafting these visuals required more than just great lighting, It was about understanding what makes Grolsch a staple in celebrations worldwide—its crisp character, refreshing taste, and a story that resonates with beer lovers globally. By blending dynamic scenes with authentic moments, we created content that reflects the energy and excitement of Grolsch’s brand, delivering visuals that can effortlessly span across social media, advertising campaigns, and beyond. If you’re looking to elevate your brand’s presence with compelling storytelling and impactful visuals, let’s talk about how Craftworks can help make your next campaign come to life. 📸  Photographer: Jon Enoch 📧 Inquiries: hello@craftworksla.com ; https://lnkd.in/g9YjYz2F Client: Asahi Group Holdings #beverage #beverageindustry #beveragemarketing #foodmarketing #beveragephotographer #beermarketing #beer #grolsch

We’re excited to share our latest collaboration with Starbucks, brought to life by Director Mark Mawson. This campaign showcases the smooth and indulgent essence of Starbucks Creamer through dynamic liquid shots that draws you in from the first frame. Every detail was designed to reflect the premium quality that Starbucks is known for, making each shot both captivating and impactful. Inquiries: hello@craftworksla.com ; https://lnkd.in/g9YjYz2F

Product Shots Aren’t Enough—Showcase the Lifestyle Behind Your Brand. Product shots might show the details, but they don’t tell the full story. For Kraken Spiced Rum, we went beyond the bottle, capturing the real moments that show how it’s enjoyed. Shot in London’s docklands with a reportage style, we highlighted the authentic energy of people sharing drinks. Many agencies focus solely on the hero shot, but brands today need more than a perfectly lit bottle. They need authentic moments that highlight how their product is used and the emotions it evokes. In just one day, we’re able to capture those experiences and showcase the lifestyle behind your brand. Plus, our one-day shoots deliver a high volume of assets, giving you months of content across platforms. No need for repeat shoots or added costs—just impactful visuals that connect with your audience and keep your brand relevant. Photographer: Matthew Lloyd  Full Campaign: https://lnkd.in/gaKDzgQf Inquires: https://lnkd.in/g9YjYz2F #LifestylePhotography #BeverageBranding #KrakenRum #ContentCreation #bevstyle

Partnering with the renowned Mark Mawson, we captured the artistry and rich flavors behind every cup of Nespresso UK. Mark’s expertise in liquid photography brought out the depth and texture of the coffee, turning each frame into a moment of indulgence and precision. More campaign details can be found here: https://lnkd.in/gaKDzgQf Inquires: hello@craftworksla.com #Nespresso #coffee #advertisingcampaign #beverage

Maximizing value while delivering high-quality brand assets is always the goal. Craftworks's lifestyle and product shoot for Slane Irish Whiskey Distillery is a perfect example of how smart production planning can extend the impact of a client’s investment. By strategically utilizing one location, talented models, and a versatile crew, we were able to capture a broad range of dynamic visuals that will serve Slane for months to come across multiple platforms. Whether it’s highlighting the product in an authentic setting or capturing engaging lifestyle moments, we ensure every dollar spent delivers results that align with the brand’s vision and goals. It’s not just about producing great content—it’s about making sure that content works hard for you long after the shoot wraps. Take a look at a few highlights from the shoot below, and let’s talk about how we can help you get the most out of your next project. Captured by: Matthew Lloyd Inquiries: https://lnkd.in/g9YjYz2F

Craftworks is a production company specializing in beverage and lifestyle storytelling. We empower our client partners through authentic visual content that stands out against the competition. Ready to take your campaign to the next level? Hit us up: https://lnkd.in/g9YjYz2F #bevstyle #beveragephotographer #beveragebranding #DrinkAdvertising #VisualStorytelling

From the first light of dawn to the final harvest, every shot in this project reflects the dedication and passion that goes into the art of winemaking. We’re honored to have partnered with Schramsberg Vineyards, capturing the essence of their harvest and brining their winemaking process to life. A big thank you to Schramsberg Vineyards for trusting us with this project. Shoutout to Matthew Lloyd for capturing these stunning moments. If you’re looking to tell your brand’s story through powerful visuals that stand out against the competition, let’s connect: hello@craftworksla.com #Production #Photography #BrandStorytelling #Winemaking #Craftsmanship #winephotographer