Comscore, Inc.

💥 CES is just days away!💥 With big bets on measurement innovation in the year ahead, Comscore is rolling out more exciting announcements next week, and will debut our first squad of Comscore Data Divas in a panel at the C-Space on Monday, 1/6 (4p PST with 🍷). This lively discussion will be moderated by our newly appointed Chief Marketing Officer, Jackelyn Keller, MBA and includes Ann Bee, Noelle Huynh, Kelly McMahon, Sheila Marmon, and Andrea Zapata. 🌟 Hope to see you there, and Viva Las Vegas!  #Comscore #CES2025 #DataDivas

📣 NEWS BULLETIN 📣 Today we are thrilled 🙌 to announce our new Chief Marketing Officer, Jackelyn Keller, MBA! Jackelyn brings deep expertise in linear TV, streaming, digital, programmatic advertising, product marketing and revenue strategy for some of the most well-known companies in the industry. What a way to ring in the New Year! 🎉 Check out the story in Ad Age 👀 https://lnkd.in/gCNRyCTk Please join us in welcoming Jackelyn to our leadership team. BTW if you’re headed to CES in Vegas ✈️ next week, you’ll have a chance to say hello 👋 to her in person. #CES2025 #Comscore

Happy Holidays🌲 🕎 to our wonderful clients, partners and industry friends from all of us at Comscore!      May your holiday week be restful and your New Year be joyous. 🎉 We look forward to collaborating more in 2025!

More local currency momentum! 📣 As we head into 2025, we are excited to announce an expanded long-term partnership with Gray Media across more of their TV stations! The multi-year agreement includes access to our advanced audience measurement for more precise insights. 🎉 Finishing the year strong: now that’s something to celebrate! 👏 Read more here: https://lnkd.in/eXSa5efs

 📽️ Introducing: “Barbershop, Beauty, and Local Buzz”📽️ A brand-new snackable video series that’s all about the power of local, hosted by none other than Media Cartographer Evan Shapīro! 🌟 This series dives into the power of local—how our communities, friends, and trusted voices shape our choices and inspire real-world #IRL actions.  👉 This series will be kicking off at CES in January. Want to be part of the conversation? DM us to get involved! #LocalInfluence #CommunityBuzz #IRLActions

🎉 Psyched for CES? 🎉 Comscore’s Data Divas lineup 💃 is ready for prime time! Check out this rockstar brain trust who will join us in the C-Space on Monday, Jan 6th. Thank you Ann Bee, Google; Andrea Zapata, T-Mobile; Kelly McMahon, LG Ad Solutions; Noelle Huynh, Warner Bros. Discovery; and Sheila Marmon, Mirror Digital. Don’t miss this dynamic group trading ideas on the Strip! Nominate yourself or someone else here https://lnkd.in/e7hMhgGN to join the Data Diva squad– because it doesn’t end with CES! There is much more to come from this industry collective in 2025. #CES2025

Cox Media Group and Comscore just announced a new multi-year deal for viewer measurement and audience insights for CMG television markets!  We are proud to be CMG’s trusted provider for local market measurement down to the zip code.  Read the press release here https://bit.ly/3VEgksU.

🎉 Headed to CES? Make Monday a Funday with Comscore! 🎉 We’re kicking off CES 2025 in style with the Comscore Data Divas panel—a celebration of bold, brilliant women who are driving innovation in measurement, marketing, and data. Join us for a lively, insightful discussion you won’t want to miss. ✨ Meet some of the Comscore Data Divas joining us at CES ✨ Rachel (Eisenberg) Gantz (Proximic by Comscore) Smriti Sharma (Comscore, Inc.) Andrea Zapata (T-Mobile) Jenny Yurko (Warner Bros. Discovery) Kelly McMahon (LG Ad Solutions) Sheila Marmon (Mirror Digital)  💡 They’ll share how they leverage AI, data, and tech to tackle today’s challenges and create real-world impact. Expect fresh perspectives, actionable insights, and meaningful inspiration. Got someone in mind who fits the “Data Diva” bill? We’re always looking for exceptional leaders to join this movement. Nominate them—or yourself—here: https://lnkd.in/ggpvy4uw #CES2025

VAB just issued a report, ‘5 Advantages that Multiscreen TV Has Over Other Platforms’, on the omnichannel consumer.  We were happy it included our Score Report data on share of total CTV ad time; see data below! 📺 Comscore helps media companies understand how to effectively package up 🎁their offerings--because brands are looking to manage reach and frequency marketing across all channels.  Thanks VAB for amplifying our data!  Click below for their report: https://lnkd.in/etZNUdbx

Serving up some local buzz 🐝: The Box Office is having a record breaking holiday season and it’s all thanks to Glicked + Moana 2!  Look at those numbers compared to 2023 💥🤯!!  Wicked was crowned Queen 👑, pulling in 36% of the $886 million total from Nov 22 to Dec 8, surpassing last year’s movie darling. Paul Dergarabedian, our senior media analyst (or Mr Movies himself 😎), breaks it all down in today’s blog post below. Comscore measures and understands consumer behavior wherever they are! Click here for Paul’s Holiday Box Office analysis: https://lnkd.in/eP73Ka6W