Collage Group

Both Generations Z and X want guidance as they enter new life stages. Does your brand know how to provide it? Because if it can, it will fuel brand love and brand growth! Learn how your brand can authentically activate in the Health and Wellness space and how doing can supercharge future intent. Read on: https://lnkd.in/eFcZbRbf #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

1 in 4 Americans have a household income under $50k. The holidays are a particularly stressful time for Lower Income consumers. However, this substantial and diverse group is both often overlooked and represents a powerful market. Understand the strength of this market and learn how meeting their needs can unlock significant growth opportunities with insights in our latest white paper. Download our white paper: https://lnkd.in/eb5EJmwp #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

Join our final webinar of 2024 to discover how you can fuel brand love among #GenZ consumers with our growth-driving insights! Tune in and discover insights and tools essential for developing more efficient general market campaigns and more effective targeted activations, ensuring greater ROI with Gen Z consumers. Gen Z is the most diverse generation to date–yet they’re unified in their uniqueness. Don’t miss this opportunity to learn how to leverage Gen Z’s diversity to drive brand growth for years to come! Register now: https://lnkd.in/eUiRQiH8 #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

Check out this great article from MediaPost highlighting Collage Group's research on the top brands for Black consumers, which includes key stats on unique cultural attitudes, purchasing behaviors, and more. Read on for additional insights from Collage Vice President of Customer Success, Zekeera Belton, Director of Cultural Insights, Sudipti Gupta Kumar, and Senior Analyst of Cultural Insights, Alonzo J. B.. Contact us via the link in the comments section to learn how you can access the full report. https://lnkd.in/ep5Nq3D3 #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

Know. Reach. Resonate. Check out this new white paper. Cultural intelligence fills the gap, so you don't waste media dollars. Collage Group provides new insights for your brand to reach and resonate with your growth targets, so you can drive media efficiency. • Audience Profiles: intersectional demographic targets with cultural trait insights and local targeting • Brand Lovers: consumers who love your brand • Growth segments: consumers open to your brand and category intenders Download the white paper and schedule time to learn how to enrich and integrate our data into your world. https://lnkd.in/e-mVFuF8 #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

Are you equipped to apply insights and action steps that signal empathy, understanding, and respect for #Multicultural consumers in your creative and branding efforts? Join us tomorrow as we share the nuances of segment-specific language, acculturation, and consumer preferences for terms like Hispanic, Latino, Latina, Latinx, Black, African American, Asian, Asian American, and more. Getting language and labels right drives authentic engagement across diverse consumer segments. You don’t want to miss this! Register now: https://lnkd.in/eUiRQiH8 #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

Do you know the brands that excel at connecting with #Black consumers and the strategies they’ve employed to achieve this success? We do! These brand rankings illustrate our deep understanding of what works and why, and how we support the world’s leading brands in applying actionable insights that fuel growth. Our latest research has identified the top brands for Black consumers based on average B-CFQ score, and then deep dives into specific brands that perform uniquely well with the segment. Some of these top brands include Collage members Mars, PepsiCo, Procter & Gamble, Reckitt, and more. Discover how these leading brands utilize a profound understanding of Black consumers to craft engaging campaigns that build loyalty: https://lnkd.in/esM7W97C #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

As we approach the final holiday season of 2024, we’ve curated the ultimate gift for your strategy toolkit: a collection of the year’s most impactful consumer insights. These insights, drawn from our most downloaded and shared content, reveal the cultural, demographic, and generational forces shaping the marketplace—and how your brand can capitalize on them. Read on and download our white paper: https://lnkd.in/efVwMsf7 #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

You are missing millions of today’s consumers. And lacking in resonance. Know more. Reach further. Resonate to drive action. Good is not good enough. Cultural intelligence fills the gap. Collage has better data for your brand to reach your growth targets: • Audience Profiles: intersectional demographic targets with cultural trait insights and local targeting • Brand Lovers: consumers who love your brand • Growth segments: consumers open to your brand and category intenders Learn more and talk to us about how to enrich and integrate our data into your world. https://lnkd.in/eKd2cEzR #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

Join us tomorrow as we share where #GenZ is spending their time, money, and attention, and how you can engage! Tune in to learn how to leverage these evolving interests to boost Brand Love and drive revenue growth. We’ll uncover timely insights into what matters to Gen Z in areas like sports, fitness, food, fashion, and more. Register now: https://lnkd.in/eWUcxdWb #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact