Cherry On Pie

🌍 Entering a New Market? Start by Measuring Competition! Launching in a new region can feel like stepping into the unknown. But there’s one simple way to gauge how crowded your niche is: compare search demand 📈 vs. content volume 📝. Here’s how it works: 🔍 Measure Search Demand: Look at how many people are searching for your product or service in the region. Tools like Google Keyword Planner can give you search volume insights. 📊 Analyze Content Volume: Now, see how much content (articles, ads, pages) already targets those keywords. This tells you how competitive the space is. 🤖 Use Smart Tools: Platforms like SemRush or other ad parsers can automate the heavy lifting. They track paid ads, analyze competitors, and show gaps you can exploit. 🚀 Of course, this is just one factor in assessing a market, but it’s a crucial one to get right. If you want to test the market effectively and find your edge, let’s talk! Learn more at cherryonpie.com and don't hesitate to drop us an email! #marketanalysis #competitorresearch #newmarket #digitalstrategy #CherryOnPie #GoToMarketStrategy

📊 P-Values: Your Secret Weapon in Pricing Split Tests! When you’re testing price elasticity, p-values help you go beyond “Hmm, seems different” to “Yes, this is statistically significant.” Let’s keep it simple👇 1. 🧐 What’s a P-Value? It’s the probability that the difference you see between two groups (like original vs. new price) happened just by random chance. A low p-value means it’s likely a real, meaningful difference. 2. 🔬 How Is It Calculated? In plain terms: You collect data for your original price and your new price scenario. Run a statistical test (like a t-test) that compares these groups. The test gives you a number (the p-value) that tells you if the difference in results is probably real or just luck. No need to remember complex formulas—tools like Excel, R, or online calculators handle the math. Just know that a p-value under 0.05 usually means the result is “statistically significant.” 3. 🎯 Confidence Over Guesswork By checking your p-value, you avoid acting on random fluctuations. Instead, you optimize pricing with hard data behind you. 💡 Want to make sense of your pricing tests without the math headache? Drop us a message! 🚀 #pricetesting #splittesting #pvalue #digitalstrategy #CherryOnPie

📊 Split Testing vs. Market Research: Why Split Testing Wins for Pricing! When it comes to understanding pricing elasticity, traditional market research feels... outdated. Sure, it has its place, but split testing is faster, cheaper, and way more relevant to real-world decisions! 🌟 Here’s why split testing is the go-to choice 👇 1. 🔥 Real-World Relevance: Split tests show how your audience reacts to pricing in the actual buying environment. No theoretical guesses—just real results. 2. 💰 Cost-Effective: Why pay for expensive studies that might give incomplete answers? Split testing delivers focused, actionable insights without breaking the bank. 3. 🎯 True Insights: Unlike traditional research, split testing shows you exactly what drives demand—and what doesn’t, helping you fine-tune your pricing strategy. How it works: ✅ Formulate a Hypothesis: What do you want to test—price changes, fees, or discounts? Start with a clear idea. 📊 Estimate Statistical Significance: Make sure your test is large enough to give reliable insights. 🎨 Design the Experiment: Create variations with different pricing parameters to test. 🚀 Launch & Learn: Run your campaigns, gather real-world data, and discover what really works. 💡 Want to make your pricing tests count? Reach out to us, and let’s build a test that gets you the insights you need—fast! #splittesting #pricetesting #digitalstrategy #conversionoptimization #CherryOnPie

📊 Pricing Elasticity in Digital: How Split Testing Can Help You Nail It! Ever wondered how to find the sweet spot for your product pricing? Or how changing one tiny parameter could make or break demand? 🤔 Split testing has the answers! Let’s break it down 👇 1. 💡 Test Different Product Parameters: Price isn’t the only thing that affects demand. Vary your product parameters—like fees, interest rates, or discounts—to see which combo works best for your audience. 2. 📈 Measure the Impact: Split tests reveal how each change impacts demand, helping you understand what your customers really value (and what they don’t). 3. 🎯 Optimize Pricing Strategies: Once you know what drives demand, you can set prices that attract customers while boosting revenue. Win-win! 💡 Pricing isn’t guesswork—it’s strategy. Split testing lets you build smarter pricing policies based on data, not assumptions. 🚀 Stay tuned! In the next post, we’ll share exactly how this works in digital and how you can start testing your pricing today. Got questions? Drop them in the comments!👇 #pricetesting #splittesting #digitalstrategy #conversionoptimization #CherryOnPie

🎥 Online Videos for Your Business: How Do You Measure Their Impact? If you’re using online videos to promote your business, you’re already on the right track! But how do you know if that awesome YouTube video is driving results? Here’s how you can track video views and connect them to conversions on your website 👇 1. 🔗 UTM Tags & Links: Include UTM-tagged links in your YouTube video descriptions or comments to see exactly who’s watching and then visiting your site. 2. 📊 YouTube Ads & Google Analytics Integration: Running YouTube ads? Connect Google Ads with Google Analytics to track conversions, like form submissions or purchases, after a user views your video. 3. 🛠️ YouTube API (for the tech-savvy): If you're ready to dive deeper, the YouTube API can give you custom insights into video engagement and user behavior that can then be tracked on your site. 4. 🎯 Embedded Videos on Your Site: Embed the YouTube video on your site with tracking pixels like Facebook or Google to monitor who watches and what actions they take next. 💡 Videos are great, but tracking their impact is where the real game begins! Want to learn more? Ask your questions in the comments!👇 #videomarketing #conversions #digitalmarketing #analytics #CherryOnPie #youtube #brandstrategy

📊 How to Use Google Ads Keyword Planner for Market Research 🔍 When launching a new product or service, understanding what people are interested in is crucial. Here’s how Google Ads Keyword Planner can help you make informed decisions: Imagine you’re planning to launch an international school. English may be the obvious language to offer, but what about other languages? With Keyword Planner, you can: 1️⃣ Identify Popular Search Terms: Find out which languages are most searched in your target region. For example, is there growing interest in French or Mandarin? 2️⃣ Assess Competition: The tool shows you how competitive each keyword is. You might find that while everyone is targeting English, other languages have less competition, giving you a competitive edge. Using this data-driven approach, you can better align your offerings with market demand and optimize your marketing efforts. Stay tuned to get more usefull tips! #MarketResearch #GoToMarket #GoogleAds #KeywordPlanner #DataDriven #InternationalBusiness #EducationMarketing #CherryOnPie #CherryOnPieAgency

🚀 The New Marketing Reality: Adapt or Get Left Behind! 🧠 🧠💬 While you were busy perfecting ad copy, the world learned to talk to machines. Turns out, AI prompting does in seconds what takes hours of “creative genius.” 🤷♂️ Instead of endlessly debating the best headline, savvy marketers now use AI prompts to generate dozens of variations, test them, and optimize in real time. 📊💡 For instance, they’re crafting email campaigns that adapt to customer behavior instantly—while the “traditionalists” are still drafting their first draft. 📝 Welcome to marketing in 2024—where speed, data, and AI drive value, not guesswork. 🚀 Adapt or get left behind! #MarketingEvolution #AI #PromptEngineering #DigitalMarketing #Innovation #MarketingStrategy #AIMarketing #CherryOnPie #CherryOnPieAgency

📊✨ Mastering CAWI Polls: How to Choose the Optimal Selection 🎯 When conducting CAWI (Computer-Assisted Web Interviewing) polls, getting accurate results starts with choosing the right sample. Here’s how to do it: 1️⃣ Use Stratified Sampling: Divide your audience into subgroups and ensure each is proportionally represented to avoid bias. 🎛️ 2️⃣ Calculate Respondent Number: Use this simple formula: ∗∗SampleSize∗∗=(Z2\*p\*(1−p))/E2**Sample Size** = (Z² \* p \* (1-p)) / E²∗∗SampleSize∗∗=(Z2\*p\*(1−p))/E2 where Z is the Z-value (confidence level), p is the estimated proportion, and E is the margin of error. Aim for at least 385 respondents for a 95% confidence level with a 5% margin of error. 📐📈 3️⃣ Screening Questions: Implement filtering questions to ensure only relevant respondents participate, giving you the most meaningful data. 📝🔍 By carefully selecting your sample, your CAWI polls will provide actionable insights that drive smart decisions. Stay tuned for more tips on optimizing your market research! 🚀💡 #MarketResearch #CAWI #ConsumerInsights #DataDriven #BusinessGrowth #CherryOnPieAgency #MarketingStrategy #Polls #CherryOnPie #GoToMarketStrategy

📊🔍 Optimizing CAWI Polls for Market Research Success 🌟 CAWI (Computer-Assisted Web Interviewing) polls are powerful tools for gathering market insights, but getting accurate results starts with choosing the right sample. Here's how to ensure your selection is spot on: 1️⃣ Define Your Target Audience: Clearly outline who you need to hear from—demographics, industry, or specific customer segments. 2️⃣ Use Stratified Sampling: Divide your audience into subgroups and ensure each is proportionally represented for balanced insights. 3️⃣ Leverage Screening Questions: Filter respondents to match your desired profile, ensuring you collect relevant data. By carefully selecting your sample, you’ll ensure your CAWI polls deliver meaningful and actionable insights. 🌐💡 #MarketResearch #CAWI #ConsumerInsights #BusinessGrowth #CherryOnPie #DataDriven #Polls #GoToMarket

💼🚀 Mastering B2B Lead Generation: Proven Strategies for Success 🎯 In the competitive world of B2B marketing, generating high-quality leads is crucial. Here are three effective methods to boost your lead generation: 1️⃣ Targeted Outreach: Focus on specific industries or company sizes that align with your product or service. Craft personalized messages that resonate with their unique pain points. 2️⃣ Content Marketing: Create valuable content like whitepapers, webinars, and case studies that address the challenges faced by your target audience. This positions you as an industry expert and attracts potential leads. 3️⃣ Networking and Referrals: Leverage your existing network and ask for referrals. Building relationships with industry influencers can open doors to new opportunities and leads. At Cherry on Pie Agency, we specialize in crafting customized lead generation strategies that drive results. Let’s take your B2B marketing to the next level! 🌟 #B2BMarketing #LeadGeneration #BusinessGrowth #Networking #ContentMarketing #CherryOnPie #MarketingStrategy