ChangeMakers

We are thrilled that our very own Kim Blanchette, APR, Chart.PR, Fellow CPRS and Andrew Blanchette will be participating in the 2025 CPRS Leadership Masterclass Series. This is an immersive series for PR leaders exploring topics such as the ethical use of Generative AI, navigating change, and mastering crisis communications. Registration is now open. #ChangeMakers #CPRS #Marketing

"A lie goes around the world much faster than the truth," advised Rob McEwan, EVP, Pharma, Lifestyle & Trade, while participating in the Interactive Panel Discussion "Future-Proof Your PR Career: Must-Have Skills for the Next Decade" at this week's Global PR Summit Canada 9. The panel discussed the need for critical thinking to counter misinformation, and the power of understanding your audience and building meaningful, two-way connections essential for professional growth. On AI usage, Rob stressed the importance of ethical, transparent, and compliant use. As AI evolves, Rob reminded us that "we’re always going to need journalists, and we’re always going to need people covering information authentically." Big thanks to all panel members: Catherine Thomas (Loblaw Companies Limited), Nicolette Addesa (EY Canada), and Chris Makuch, MBA, FICB (Notified). #ChangeMakers #GlobalSummit #Marketing #ReputationManagement

We’re seeking a strategic leader to join the ChangeMakers team as Director, Reconciliation Strategies. In this role, you’ll work on meaningful collaborations with Indigenous communities and organizations to support their vision for the future. You’ll also play an important part in fostering reconciliation with governments, corporations, and nonprofits. To learn more and apply, visit: https://lnkd.in/eTRKvdnp #ChangeMakers #SocialImpact #Reconciliation

Matthew Stradiotto, our SVP, Social Media, offered insights to The Globe and Mail this week on how small businesses can better navigate social media for growth and success in 2025. (Find a link to the Globe and Mail article in the comments) Dive deeper into more insights from Matthew on best practices for navigating change and combating the ebb and flow of social media platform shifts. #ChangeMakers #SocialMedia #Marketing

We are beyond excited to welcome another industry stalwart to our team! Say hello to Hayley Ballinger our new SVP, Client Partner based in Calgary. As a creative storyteller, brand strategist, and driven leader, Hayley has an extensive background in revitalizing brands. She offers a wealth of knowledge and brings a dynamic and fresh approach. "I couldn’t be more thrilled to join the executive team at ChangeMakers. I look forward to exploring the many growth opportunities that can help take ChangeMakers to the next level by collaborating with our partners, teams, and clients.” - Hayley Ballinger Learn more: https://lnkd.in/eskWCVy9 #ChangeMakers #Strategy #Marketing #SocialImpact

Rob McEwan, ChangeMakers' EVP, Pharma, Lifestyle & Trade, recently spoke at Creativity Now! in Toronto, an industry event from Propeller Events celebrating creativity in healthcare marketing. Rob’s session explored how insights and storytelling help drive impactful engagement, using our partnership with the Brain Tumour Foundation of Canada and AbbVie Canada on #HatsforHope — a sustainable disease advocacy and fundraising campaign — as an example. Learn more about how ChangeMakers navigates disease understanding and pharma communications: https://lnkd.in/gdiV_Afg #ChangeMakers #SocialImpact #Marketing #Healthcare #Pharma #PR

Today we're on-site with Crohn's and Colitis Canada | Crohn et Colite Canada in Toronto, raising awareness about public washroom access. Did you know that people living with Crohn’s or Colitis may need to use the washroom up to 20 times a day? This can make any outing nerve-racking, never knowing if and where public washrooms are available. The free GoHere® app makes finding a washroom simple, easy, and stress-free. Download it today on iPhone or Android. https://lnkd.in/dGtWS3W7 #ChangeMakers #ReputationManagement #SocialImpact #Crohns #Colitis #IBD

From themed campaigns to clever social media nods, companies across industries have tapped into Taylor Swift's Eras Tour, hoping to ride the wave of her global Reputation. But in a world where bandwagon marketing often backfires, how can brands leverage cultural phenomena while staying true to their authentic voice? Read our perspective from Stephanie Lasica, Senior Account Manager, Reputation Management. #TheErasTour #TaylorSwift #Marketing

Turn up the volume for our client, Spotify 🎶 To celebrate Spotify’s 10th Anniversary in Canada, ChangeMakers brought this milestone to life with an unforgettable event showcasing Canada’s rich cultural diversity, talent, and innovation, while highlighting Spotify’s role in amplifying Canadian voices, celebrating unique cultures, and connecting communities across the country and beyond. The event featured unforgettable moments, from intimate acoustic performances by Claudia Bouvette and Cameron Whitcomb, to a fireside chat with Uzma Jalaluddin on storytelling and amplifying emerging new voices. It also celebrated Canada’s influence on the global audio landscape, recognizing top-streamed artists and those with over a billion streams on Spotify. Canada’s thriving musical ecosystem continues to bring people together through music and storytelling — here’s to the next 10 years. #ChangeMakers #SpotifyCanada #PublicRelations #EventManagement #Teamwork #ClientSuccess #ClientLove #SpotifyCanada10

At ChangeMakers, we understand that success depends on reputation. And reputation depends on relationships – with customers and clients, employees, media and influencers, and stakeholders. Building and protecting reputation is more complex than ever. We work alongside some of the world’s leading brands and help private, public and non-profit sector leaders anticipate and manage risk, and navigate big ideas in public conversations. https://lnkd.in/eZEwEXfC