Champion Sales & Marketing, Inc. (CS&M, Inc.)

Ignoring what you don’t want to hear won’t make it disappear. Problems and obstacles don’t go away because you avoid them. They grow quietly until they are impossible to ignore and much harder to solve. Growth doesn’t come from comfort. It comes from facing the uncomfortable truths. Founders who lean into tough conversations and challenge their own thinking are the ones who succeed. #b2bsales #saleseffectiveness #marketingeffectiveness #salesandmarketing #founders #cofounder #salesdevelopment #salesgrowth #newbusiness #startups #b2b #CEO

Without PMF, sales and marketing alignment is useless. No amount of effort from your sales team or the latest and greatest tech will save you if your product doesn’t actually solve a problem people care about. Startups and young companies waste too much time trying to "scale" before proving they’ve got a product the market truly needs. That’s why so many burn out before they break through. PMF isn’t just a buzzword. It’s the foundation. If you don't get it down right nothing else will stick. #b2bsales #saleseffectiveness #marketingeffectiveness #salesandmarketing #founders #cofounder #salesdevelopment #salesgrowth #newbusiness #startups #b2b #CEO

Targeting isn’t just a challenge for startups. It is the challenge. Most founders think they know their Ideal Customer Profile (ICP). But in reality many are too broad, too generic, and too surface-level to get to real engagement. The difference between success and frustration is the nuance. Nuanced targeting = better engagement = real conversations that lead to revenue. If your ICP looks something like this..."Companies between 50-500 employees in X industry", you need a lot more work to do.  You can’t fix your outreach until you fix your targeting. #b2bsales #saleseffectiveness #marketingeffectiveness #salesandmarketing #founders #cofounder #salesdevelopment #salesgrowth #newbusiness #startups #b2b #CEO

Sales teams working without a proper workflow structure are flying blind. If you’re just winging it, how can you measure what’s working and what’s a waste of time? Documented workflows aren’t just helpful...they’re non-negotiable. Without them, you’re guessing instead of using real data to drive decisions. elvis works dot com #b2bsales #saleseffectiveness #marketingeffectiveness #salesandmarketing #founders #cofounder #salesdevelopment #salesgrowth #newbusiness #startups #b2b #CEO

Too many startups can’t adapt fast enough to the market. Resilience and adaptation are not optional...they are the lifeblood of any startup that wants to survive and grow. Too many founders spend their time chasing new things instead of confronting the hard truths about their business. The market does not care how much effort you put in. It cares about results. If you’re not constantly validating your strategy and pivoting when needed, you’re setting yourself up for a high burn rate.  Stop wasting time on passive activities and start focusing on what truly drives growth...(1) resilience in your mindset and (2) adaptation in your strategy.  #b2bsales #saleseffectiveness #marketingeffectiveness #salesandmarketing #founders #cofounder #salesdevelopment #salesgrowth #newbusiness #startups #b2b #CEO

Don’t let false data waste your time. Many sales teams rely on open and click rates to track email engagement and confidently call prospects. But most do not realize these metrics can be misleading. The reason is because many emails are scanned by server proxies for security before they even reach the recipient’s inbox. This generates false opens and clicks, leading your SDRs and AEs to chase prospects that have not necessarily expressed any degree of interest.  Stop trusting surface-level metrics. Instead, implement web visitor tracking to monitor real engagement at the company and individual IP level. Use real-time analytics to verify traffic and focus on prospects who show verified interest. #b2bsales #saleseffectiveness #marketingeffectiveness #salesandmarketing #founders #cofounder #salesdevelopment #salesgrowth #newbusiness #startups #b2b #CEO

42%...Let that sink in. That’s the percentage of startups that fail because there’s not enough demand for their product or service. Most startups don’t fail because of poor execution. They fail because they’re building something the market doesn’t want. Too many founders think they need to “build it” before they can market it. Validation doesn’t come after you launch. It happens before. If you’re not actively seeking real market feedback to shape your product, messaging, and strategy, you will fly blind. The cost of guessing is a 42% chance of failure. Stop the guesswork. Start validating. Your product is only as good as the market’s need for it. Here at Champion, we help startups get the market validation they need before it’s too late. (Source): A CB Insights report found that 42% of startups fail because there's not enough demand for their product or service. #b2bsales #saleseffectiveness #marketingeffectiveness #salesandmarketing #founders #cofounder #salesdevelopment #salesgrowth #newbusiness #startups #b2b #CEO

Alignment is the silent killer of growth. Getting all key stakeholders on the same page in sales and marketing is a painful process. It’s messy, political, and slow. The real cost is wasted time and that means wasted opportunity. Every week your team debates priorities, your competitors gain ground. Every misaligned initiative bleeds resources and kills momentum. Speed is everything. The faster you achieve alignment around your strategy, your messaging, and your execution, the faster you’ll stop spinning wheels and start gaining traction.  It’s not just about doing the work. It’s about doing the right work. #b2bsales #saleseffectiveness #marketingeffectiveness #salesandmarketing #founders #cofounder #salesdevelopment #salesgrowth #newbusiness #startups #b2b #CEO

Most startups don’t fail because of bad products. They fail because they’re guessing instead of listening to the market. There is a massive difference between feedback from strangers in your target market and approval from in-network peers or freemium users. The former drives real progress...the latter is just noise. Too often young companies skip the most important step...validating their market in a measurable, data-driven way. Instead, they roll out products based on anecdotal evidence or surface-level pain points they think exist in their industry.  Too many startups find themselves in the impossible position of trying to force the market to adapt to them instead of adapting to the market. Without a framework to deliver clear, actionable feedback directly from your market, you’re flying blind. This is how you end up with messaging that does not connect to engage the right prospects, products that solve the wrong problems, and wasted time, energy, and money. Validation is not optional. It’s the foundation of survival for startups entering the market. Get your market fit down right before making major investments. That means getting real, unfiltered feedback from strangers in your target audience...not just friends, peers, or freemium users. #b2bsales #saleseffectiveness #marketingeffectiveness #salesandmarketing #founders #cofounder #salesdevelopment #salesgrowth #newbusiness #startups #b2b #CEO

Your SERP (Search Engine Results Page) is one of your most important sales and marketing tools and too many startups are ignoring it.  When prospects hear about your company, many will not click your ad/links or go straight to your website. They search your name. What they see on that SERP is your first impression. If your value proposition is not clear, compelling, and aligned with your SERP content, you’ve already lost. SERP alignment is not a nice-to-have. It is a business-critical priority and function to properly support sales and marketing effectiveness. If your core value proposition doesn’t hit hard on the SERP, you’re missing the chance to resonate and connect with your audience.  Make SERP alignment a priority.  See everyone next week! #b2bsales #saleseffectiveness #marketingeffectiveness #salesandmarketing #founders #cofounder #salesdevelopment #salesgrowth #newbusiness #startups #b2b #CEO