Category Management Association

📢 Get Ready to Shake Things Up with Chris Perry & Oskar Kaszubski! 🌟 Join Chris Perry, Chief Learning Officer, and Oskar Kaszubski, Chief Growth Officer, from firstmovr, as they deliver a game-changing workshop at our annual conference. In their session: Shelf Tectonics: Shifting Category Reviews for Omnichannel Growth you can discover how to navigate the seismic shift in omnichannel shopper behavior and lead transformative category reviews that balance the physical and digital shelf. 📌 Learn tools and best practices to optimize your strategy, foster collaborative JBP partnerships, and drive mutual growth. Don’t miss this opportunity to future-proof your approach! Register now and don't miss out! https://bit.ly/4evEtZE #DataDriven #Analytics #CategoryManagement #CPG #AI #SmartAnalytics #Conference2024 #InsightsInAction

Why Retailers Should Never Miss a Day (or Week, Or Month) to Celebrate! 🎉 The countless food-themed, health-focused and cultural-awareness moments throughout the calendar (think American Heart Month) provide retailers golden opportunities to build connections with consumers. 🌿 In this exclusive feature for ARC, shopper trends expert Phil Lempert highlights retailers who have created memorable events around themed months, and he details best practices on how to build your own campaigns. https://bit.ly/3ZDzsIM #CatMan #Retail #HealthFocus #Food

GLP-1 drugs are soaring in popularity. The long-term implications for retailers and brands, though still somewhat hazy, could nonetheless be massive. 💉 🧬 Still, stores and suppliers should be running toward the Ozempic trend, not away from it, writes ARC’s expert health trends expert and Registered Dietitian Nutritionist Kelsey Butler in the second of her two-part series on the GLP-1 wave. https://bit.ly/4gmCsjL #HealthandWellness #Weightloss #Ozempic #Dietitian #GLP1

🎉 ARCast Anniversary! 🎉 On Nov 30, 2022, ARCast was born. Since then, it's been a wild and crazy ride. 52 fantastic career stories as we put the spotlight on colleagues doing compelling work "in the trenches". 💓 Thanks to all our listeners and we look forward to 26 more awesome interviews in 2025. Happy Holidays! https://apple.co/49Jcq7M #CatMan #Anniversary #Recap #CPG #Podcast

New! Omnichannel Accountability, Part Two 📈 In Part Two of our “Omnichannel Accountability” series, Chris Perry of firstmovr shows how retailers and brands can move from being omni followers to leaders. What are the stages beyond having just KPIs and scorecards and moving to omnichannel truly being embedded within your culture? ⭐ This comprehensive training covers the key steps and gives you ways to act now to change. A free preview is below, but CMA members can access the entire comprehensive training in our Resource Library! https://bit.ly/3BBabHb #CatMan #Omnichannel #Resource #Retail

📢 Exciting Speaker Announcement! 🚀 We’re thrilled to welcome Shivani Shah, Senior Leader for Category & Shopper Insights at Church & Dwight Co., Inc. as a speaker at our annual conference! Shivani will be leading the session Data, Analytics & Insights in Action for CPG, where she will share how Data, Analytics, and Insights can transform Category Management into a center of excellence, driving actionable growth in the evolving world of Big Data and CPG. 📅 Don’t miss this insightful session—unlock the power of data to stay ahead! Register now! https://bit.ly/4evEtZE #DataDriven #Analytics #CategoryManagement #CPG #AI #SmartAnalytics #Conference2024 #InsightsInAction

ARC members, don’t miss this new training! In “Reimagined Store Clustering Through Store Level Data and Tools,” you’ll get a roadmap for best practices in creating category specific store clusters. 🗺️ 🚗 Get the latest intel on data sources, software solutions, and multivariate clustering advances in your quest for a more localized shelf. Members can login now and check it out! https://bit.ly/486Ma6x Not a Member yet? Get started now!https://bit.ly/403U0Mc #CatMan #ARC #Training #NewCourse 

📣 Don’t Miss Out on Our Annual Conference! 📣 Join us for this year’s CMA|SIMA Annual Conference —an unforgettable experience filled with inspiring sessions, expert speakers, and endless opportunities to connect with industry professionals. 🏨 Special Room Rate Alert: Book your stay by January 27 to lock in the exclusive discounted rate! After that, rooms will fill up fast, and regular rates apply. ✨ Don’t wait—secure your spot and your savings today! 🔗 Register & Book Now: https://bit.ly/4eATnxu #AnnualConference #NetworkingOpportunities #ProfessionalGrowth #SpecialRates

The CMA’s recent webinar with PDI Technologies explored how data from independent convenience stores can unlock a wealth of insights for CPGs and other suppliers. In this clip, Ryan Griffin and Jeff Hassman discuss how fuel prices and store trips have correlated in this channel, and they also deep-dive on sales per store data over the last year.  #CatMan #ConvenienceStores #Sales #Data #Webinar

How does a pharmacist find his way into the category management field? 🤔 Meet Omar Shalaby, Commercial Division Manager at United Pharmacy and one of the newest recipients of our CPCM certification. 🌟 Learn about Omar’s journey from one exciting industry to another – and how he plans to use CPCM to drive stronger business performance! https://bit.ly/4gz989n #CatMan #CertificationSpotlight #Training #CPG