Brooklinen

Brooklinen

Retail

Brooklyn, New York 20,377 followers

Hi, we’re Brooklinen, home of The Internet’s Favorite Sheets (and much more!) ☁️ 😴

About us

Brooklinen, home of The Internet’s Favorite Sheets, was founded in 2014 with one goal in mind: We want you to be comfortable. We believe everyone deserves beautiful home essentials, and our approach to provide these is simple: Create high-quality products using the finest materials – from bedding to towels and everything in between – and offer these products directly to our customers (without the luxury markup!). As we’ve expanded beyond the bedroom, introducing bath goods, accessories, loungewear, our Spaces marketplace and IRL retail stores (with many more opening in 2022 and beyond!), our goal of keeping you comfortable has remained at the forefront. We take pride in our products and think you will, too: Our sheets, towels and more have received over 100,000 5-star reviews and been recognized by numerous industry tastemakers such as Apartment Therapy, Good Housekeeping, The New York Times’ Wirecutter and many more.

Website
https://www.brooklinen.com
Industry
Retail
Company size
51-200 employees
Headquarters
Brooklyn, New York
Type
Privately Held
Founded
2014
Specialties
retail, home essentials, bedding, loungewear, customer service, bath, and decor

Locations

Employees at Brooklinen

Updates

  • The best way to find the right gift? Tuning into “The Right Stuff” on Good Morning America, of course! 🎁 Thank you to Lori Bergamotto for featuring our softer than soft Dreamweave Waffle Robes in this morning’s “Best of the Best” gifting segment and for shouting out Brooklinen as a “Right Stuff Hall of Fame-r” 🥇 It’s not too late to shop! You can find the full segment and the last-minute gift guide here: https://lnkd.in/eZFBsqaN

  • Rockefeller Center just got Super Plush, courtesy of Brooklinen ☁️ Our best-selling Super-Plush Robe got cozy on the TODAY Show last week as one of Shop Today’s favorite holiday gifts. For under $100, you and your loved ones could be as comfy as Al Roker all season long. Don’t just take our word for it. Find out what makes these robes the ultimate lounge gift in the full segment here: https://lnkd.in/djb3Gz5H

  • Get ready to be “Dabify-ed” with Brooklinen’s all-new collaboration with interior designer and artist Dabito. Known for his maximalist style, Dabito brings a bold and colorful POV to Brooklinen. This collaboration is perfectly timed to combat the winter blues and bring stylish warmth to the bedroom. The collection launches today on Brooklinen.com and in Brooklinen stores. Shop it here: https://lnkd.in/eSGWJ8FD

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    20,377 followers

    Now through November 18, book lovers and bed lovers unite with a giveaway from Brooklinen and Reese's Book Club 🛏️ Fall into a new book (and new sheets!) with a stack of this year’s Reese’s Book Club picks and a full bed makeover from Brooklinen. Building the perfect reading spot has never been such a breeze 🍂 Find all the dreamy details here: https://lnkd.in/dEwtdSRE and check out the Reese’s Book Club newsletter for more on how to build your perfect bed with the perfect book.

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  • Get a great night’s sleep with Brooklinen, and then get up and at ‘em with Juice Press ☕  The new Brooklinen Boost smoothie brings together Brooklinen’s expertise in morning-making sleep and Juice Press’s authority on plant-fueled nutrition, so you can go from on the pillow to on the go! Did we mention we kicked it all off with a Brooklinen HQ field trip? Now through October 15th, you can buy a Brooklinen Boost at Juice Press and get 20% off at Brooklinen when you do. Cheers! 🥤

  • Our friends at Good Morning America have declared OOO time and sunshine from now until Monday ☀️ Just in time for MDW, our Cabana Stripe Beach Towels and Reversible Beach Blanket were featured in this morning’s “The Right Stuff” segment, in which Lori Bergamotto gushed about Brooklinen’s assortment, especially these luxurious, hefty towels, fit for the beach or the park. 🏖️ Watch the segment to hear more about our summer picks. You can read more about our Memorial Sale here: https://lnkd.in/eGqrZCpx

  • How do we know Brooklinen products are the best of the best? The team at Brooklinen just took a field trip to the Textiles Lab at the esteemed Good Housekeeping Institute to find out how we measure up. 🥼🧪 Abrasion pilling testers, tensile strength machines, and standardized lighting rooms, oh my! The textile experts at Good Housekeeping put Brooklinen to the test and it did not disappoint. Watch the full video to see how our visit went and a big thank you to Good Housekeeping for hosting our team!

  • If you’re waffling on our new redesigned Waffle Collection, ponder no further: Wirecutter just named our Waffle Robe their favorite waffle pick in their Best Robes guide 🛀 Over the last several months, Wirecutter’s testers “practically lived in'' our Waffle Robe. Designed with an exclusive weave to Brooklinen, the robe was called a “sumptuous yet almost weightless” option by testers. Between our new Waffle Towels, Robe, and even Slippers, we might be on our way to Waffle World 🧇 You can read the Wirecutter’s in-depth review of our new Waffle Robe here:  https://lnkd.in/eiKppkf

  • It’s a wrap 🧖♀️ Brooklinen has secured the title of the plushest towels in town. Just ask Good Morning America! Our Super-Plush Towels were featured in this morning’s “The Right Stuff” segment, in which Lori Bergamotto walked through the best-in-class bath towels. With several towel sizes available and a lofty GSM (that’s grams per square meter), the GMA team couldn’t resist our Super-Plush Collection. You can view the full segment here to find out what makes our towels top-tier:

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Funding

Brooklinen 4 total rounds

Last Round

Private equity
See more info on crunchbase