Broadcast2World

Explainer videos are expensive to build. And even more expensive to promote! But all that cost is a fraction of the opportunity cost of an ineffective video. This is why most explainer videos fall short of meeting their potential. What are they missing, you ask? An effective explainer video must: ➡️ Mesmerize your audience ➡️ Emotionally engage them ➡️ Convincingly communicate your message ➡️ Inspire interested prospects to take action Because, ultimately, your videos are selling to humans with dreams, struggles, and emotions, not just job titles with a business need. And to make them care and engage with your brand, you must win their hearts first. This is where visual storytelling can work wonders for your explainer videos. And in the coming weeks, I’ll be showing you how by teaching you: ✅ How to make your explainer videos memorable & persuasive ✅ How to create an engaging explainer video ✅ How to make your audience care about your brand message ✅ How to create a production-ready explainer video script ✅ How to build unbreakable trust with enterprise CXOs ✅ How to boost your business’ pricing power Let’s start with the first one below. Want immediate and detailed access to all these chapters in one place? Comment “Ebook” and I’ll send you the link to our comprehensive ebook, which you can download for FREE! P.S. - I would like to thank Subinder Khurana from StoryProc for his valuable insights and knowledge on visual storytelling, a glimpse of which you can see in this post.

A good offering might attract your target audience. But it's a good story that finally gets them purchasing from you. Storytelling not only talks about your offering but also: ✅ Mesmerizes your audience ✅ Emotionally engages them ✅ Inspires them to take action Let’s understand this better with an example. As part of their recent marketing campaign, “Tall Tales of True Deliveries”, FedEx took it upon themselves to bring their customer stories to life in the form of testimonial videos. But the trick that helped them stand apart was visual storytelling. In this first video of their campaign titled “Porch Protector”, it shows one of their delivery partners, Matt, battling a rattlesnake in an epic confrontation to not only complete a delivery on time but also protect the recipient's family in the process. With storytelling, 30-seconds was all it took for FedEx to build trust that’s hard to miss and even harder to forget What are your thoughts on storytelling and its impact on video marketing? Do let us know in the comments!

YouTube is a platform most of us turn to when it comes to publishing videos online. But getting viewers to notice you, even on such a lucrative platform, can feel like an uphill battle. So to help you out, our latest blog gives you 20 robust strategies to get more views on YouTube so your videos can hit the limelight in an unforgettable way. 🔗 Read the full blog here: https://hubs.li/Q030TQn10 If you’re a business relying on explainer videos, there are some benefits you need to be aware of going into 2025. Check out those benefits here.

Just 28% of businesses hire an external agency for their explainer videos. What’s holding them back? In most cases businesses are unsure whether their agency of choice is the right agency or not. To help you take the right call, we have created a comprehensive checklist you can use when choosing an agency for your videos. 🔗 Learn more here: https://hubs.li/Q030MsVv0

Marketing can boost your sales numbers. But that’s not the only thing that builds your bottom line. Along with it, you also need to connect with your customers on an emotional level. Which involves putting yourselves in their shoes, understanding their challenges, and then presenting your offering in a way which feels more like a conversation than a sales pitch. To get a better idea, let’s look at this explainer video from Vonage which they made in collaboration with The Logic Networks They use this animated explainer video to show how their Nexmo API makes cloud based communications seamless for businesses. But the thing that takes the cake here is the visual design and iconography that adds a touch of realism to their message while also making it relatable to their audience. With the character animations and motion graphics bringing real consumer emotions to life, showing their aspirations for quick and effective communication and giving Vonage the center stage to solidify their impact. What are your thoughts on this explainer video from Vonage? Do let us know in the comments!

Let’s cherish a day that warms our hearts, brightens our homes, and fills us with endless gratitude together. Wishing you and your loved ones a Merry Christmas 🌟🎄 #MerryChristmas #Christmas2024 #HappyChristmas

If your B2B is trying to increase landing page conversions using explainer videos, you need to be careful about something. Instead of trying to speak to everybody, your explainer videos need to make your landing page communicate a specific message to a specific audience while clearly showing how your offering directly helps them achieve the results they are looking for. Which brings me to our client, Aiven. They had seen how CXOs and senior leadership stakeholders were frustrated with cloud technology offerings that were all show but no go. To position itself as a reliable cloud provider, Aiven needed to show its offering in a way that promised direct business outcomes while demonstrating exactly how CXOs and stakeholders could achieve real results, like optimizing costs and improving customer experiences in their business. We helped them do that by creating a series of explainer videos using valuable insights from their Senior Revenue Marketing Manager at the time, Bianca Kharas. Using 2.5D animation, we addressed several challenges to cloud technology that hinder software deployment to increase reliability and keep their audience engaged. Next, we highlighted the benefits of relying on Aiven’s platform, making sure to keep their message concise and informative to increase brand recall and awareness. Creating multiple explainer videos was crucial to help Aiven communicate its message to different audiences while keeping the essence of its story intact, regardless of whether the videos were used on landing pages, social media handles, or sales emails. By showing the real business benefits of using cloud technology in a clear and concise way, the explainer videos helped Aiven highlight their industry expertise and attract interested businesses to their landing page to learn more about their platform and experience the benefits for themselves. Here’s one of the explainer videos we made for Aiven. Do let me know your thoughts on this video in the comments! I would like to thank these amazing people who worked on this video: Voiceover Artist: Emma Topping Storyboard: Reema Jetly Art Style: Biaklian Guite Graphics: Mungthianmuan Animation: Bhupendra Singh Music & SFX: T S Premkumar

67 million businesses use LinkedIn today. But only a few manage to unlock the full potential of this platform. The reason? Businesses are often not up-to-date with how LinkedIn is evolving as a social media platform. Which makes them lose out on critical opportunities to shine using their social media content, especially video content. To help your business turn LinkedIn into an asset, our latest blog shows you some emerging LinkedIn video statistics and trends you need to look out for in 2025 and beyond. 🔗 Read the full blog here: https://hubs.li/Q030zDPF0 To get an even bigger picture on where video marketing is headed, check out our comprehensive video on emerging B2B video marketing statistics here.

Creating explainer videos can take a lot of time that your business can’t afford to lose. But there’s a way to speed things up. And that way is called AI! Using AI-video generators can make your explainer video production more efficient so you can focus on critical activities that take your business forward. Curious to explore AI-video generator tools in detail? 🔗 Learn more here: https://hubs.li/Q030tLrv0

You want your audience to understand your message clearly. However, this shouldn’t be your only goal. Along with becoming a brand that’s understood, you also need to become a brand that’s remembered. And it starts by turning your words into a narrative that is both easy to retain and hard to forget. Our latest blog shows you the way using video storytelling, exploring what it is, why it’s important, and several examples to inspire your efforts. 🔗 Read the full blog here: https://hubs.li/Q030jVMs0 Here’s an example from Google to show you what video storytelling is all about. Do check it out and let us know your thoughts in the comments.