From Banking to Building Memories: Dwayne’s Story After two decades in banking, Dwayne Baker was ready for a change. He joined Broad River Retail, not knowing what to expect. What he found was a career that’s all about connection. “This isn’t just furniture,” Dwayne says. “Someone is coming in here to furnish a memory. My job is to have fun and help them fulfill that.” Dwayne has embraced a fresh start—one that brings positivity, purpose, and the chance to make an impact every day. We’re thankful for Memory Makers like Dwayne who continue to inspire us daily!
Broad River Retail
Retail
Fort Mill, SC 13,544 followers
Furnishing life’s best memories.
About us
Broad River Retail (BRR) is the largest and fastest-growing Ashley licensee in the Carolinas and Georgia. BRR operates 27 Ashley Stores, four Ashley Outlets, and three distribution centers. Broad River is #41 on Furniture Today’s Top 100 U.S. Furniture Stores of 2023. BRR is also recognized as one of the 50 fastest-growing businesses headquartered in South Carolina as well as the Charlotte metro region in 2023. At our core, we are a purpose-driven organization, and it inspires everything that we do. We think about living out our organizational purpose through our passion for Furnishing Life’s Best Memories for others – for our Memory Makers, our guests, whom we are privileged to serve, and our neighbors in our communities. We encourage you to learn more about Broad River Retail. Visit our website, broadriverretail.com, and check out our podcast, storiesfromtheriver.com.
- Website
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http://www.BroadRiverRetail.com
External link for Broad River Retail
- Industry
- Retail
- Company size
- 501-1,000 employees
- Headquarters
- Fort Mill, SC
- Type
- Privately Held
- Founded
- 2003
Locations
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Primary
Lakemont Blvd
Fort Mill, SC 29708, US
Employees at Broad River Retail
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Hau Ouyang
Senior Finance Professional with Big 4 experience, expert in delivering value-added analysis of finance & business operations to provide valuable…
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Charlie Malouf
CEO * Broad River Retail * 2024 Home Furnishings Retailer of the Year * Stories from the River Podcast * Win the Day!
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Emmett "Wes" Dudley
VP Customer Experience | Certified Contact Center Leader | Operational Excellence | Continuous Improvement | Strategic Transformation | 2024 CX100 |…
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Damon Anderson
Associate Director- Asset Protection at Spencer Gifts Distribution Center
Updates
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We love this touching story from Charlie Malouf's mother on Stories from the River ❤️
We often focus on metrics, products, and innovation, but behind every success story lies one universal truth: businesses thrive when they move people. Whether it's inspiring your team, engaging your customers, or influencing stakeholders, the ability to connect, motivate, and create shared purpose is what sets great businesses apart. 💡 Remember: Moving people isn’t just about grand speeches or flashy campaigns. It’s about authenticity, empathy, and consistent actions that show you care. Let's make business more human. Let's move people—not just numbers.
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Happy Holidays from Broad River Retail! 2024 has been an incredible year for The River. Our Memory Makers make it happen daily, and we couldn’t be more grateful for every one of them. We hope your holiday season is bright and meaningful, and provides you with lasting memories. Here’s to an amazing year ahead!
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Broad River Retail reposted this
Whether it's navigating economic uncertainty, pivoting your strategy, or tackling a complex issue when challenges arise, one thing becomes clear: your network is your net worth. President and CEO of Broad River Retail, Charlie Malouf, sits down with EVP of Finance, William Woodman, to talk about the significance of winning Retailer of the Year and the invaluable industry network they have to thank for support during difficult but formative times. https://lnkd.in/etiNvD3z
Winning Together: How Broad River Retail Rose to the Top
https://www.youtube.com/
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We were proud to support our friends at Beds for Kids during the recent #GivingTuesdayCLT event. Their work across the greater Charlotte region makes a meaningful difference for families, and we’re honored to contribute to their mission. Since 2013, Broad River Retail has donated over $1,000,000 to nonprofits and charities that positively impact our communities! We’re continually inspired by how Beds for Kids helps families furnish life's best memories.
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Broad River Retail reposted this
I finally reached my goal! BRR MDMM!
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Mayra’s Journey: Growing as a Home Furnishings Expert Mayra Hernandez’s story shows what’s possible at Broad River Retail. After a career in health care, she was inspired by how BRR had changed her friends’ lives and decided to take a new path at our Ashley Store in Cary, NC. Starting as a Home Furnishing Associate, Mayra worked her way to Expert—a role that has given her greater autonomy, recognition, and rewards. “Seeing the results and how far I’ve come in so little time, it is so rewarding,” she says. For Mayra, the biggest reward is providing more for her 7-year-old daughter than she ever imagined. We love Mayra’s story and are grateful to have Memory Makers like her who choose to grow, succeed, and create memories with us.
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What Happens When You Break All Your Bones? In early 2015, we faced our toughest challenge. A major system change didn’t go as planned, and it threw our entire operation into chaos. It felt like nothing was working. But here's the thing about being broken: it gives you the chance to rebuild stronger. We had to start fresh. New systems, new processes, even new people. It wasn’t easy. It was a period of creative destruction and reinvention—a moment that tested us but also defined us. That struggle became a gift. It forced us to reimagine how we work and grow as a team. It laid the foundation for the strength we operate with today. We hope our story inspires you to see challenges as opportunities to come back stronger. Find the Stories from the River episode in the comments!
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Broad River Retail reposted this
Your team is your greatest asset in retail, where every interaction matters. They’re the ones who transform a quick visit into a memorable experience and a first-time shopper into a loyal guest. Here’s why your team is the heart of retail: 🛍️ Our Memory Makers are the face of our brand, shaping how guests perceive and engage with our business. 🛍️ A knowledgeable, approachable expert on the floor can turn questions into sales and first-time visits into memorable moments. 🛍️ Our retail Memory Makers know what works, what doesn’t, and where there’s room to improve—because they live it daily. How do you support and celebrate your retail team? Share your strategies below!