brndMethod Creative Agency

🧗🏾 The Great Reset: How These Leaders Turned Challenge into Opportunity When traditional business models were upended in 2020, our Season 1 guests didn't just survive - they discovered new paths to innovation and growth. "It has been a rough year, I think, for everybody in business. You know, I've talked to a lot of my colleagues in different industries and everybody's doing like these temperature checks. 'How are you doing? How are you doing?' And, you know, for me, it's always about creativity. And so... what I begin to do with Lashed and Hooked is move into a space of creating for other entrepreneurs." - Tiffini Gatlin, Founder/CEO, Latched and Hooked Beauty 🎧Ep. #1 https://lnkd.in/gsRvxsb2 "You have studios who have spaces where they have virtual screens...they can just go to the location, shoot the landscapes, and bring that footage and project it onto virtual backdrops where they don't necessarily have to go to shoot. That's become more prevalent since the pandemic as companies look to optimize costs while maintaining quality." - Justin O. Cooper, CEO & Producer, JOCMedia & Entertainment 🎧 Ep. #3 https://lnkd.in/g5uQ54Zv "One of the bizarre happy accidents of that time is that everyone started a podcast. And so I had to learn how to tailor my audio skillset to the podcast medium. And during that time, there was also a large influx of support being given to independent creators...large companies were saying like, 'Oh, we can't really make big productions right now anyway. So we can give what's essentially micro budgets to us, to indie creators.' It was almost like the best of times to be an independent content creator." - Kacie Luaders, MFA, Founding Producer, Could Be Pretty Cool 🎧 Ep. #20 https://lnkd.in/gXSQw_Hu 🎙️ From setbacks to breakthroughs, these leaders highlight the power of vision and perseverance. 📌 Don't forget to like, subscribe, and leave a review! https://lnkd.in/eU_-MsCR #brndMethod #ThebrndBriefPodcast #contentcreation #creativeagency #marketing #marketingagency #podcast #podcastproduction #podcasting

👥 The Power of Purpose: Building Brands Through Authentic Connection While metrics and ROI dominate business conversations, these guests reveal the unmistakable power of putting community at the core of their brands. "It was a very strenuous process to get B Corp certification...but it's all for good. Being certified means commitment to the environment, fair wages, livable wages, sustainability. Using recycled materials has always been core to who we are, even our model of on-demand manufacturing is sustainable." - Tia Robinson, Founder/CEO, Vertical Activewear 🎧 Ep. #7 https://lnkd.in/eN8VyyYx "For all of our tours, I intentionally say women in business because it's not always single owned woman-owned businesses. We partner with husband and wife owned businesses, locally owned businesses that are women-led...Simply by signing up, women know their money is going to support other women. This takes a year of research and relationship building per destination." - Megan Grant Pedersen, Founder/Chief Memory Creator, Cherish Tours LLC 🎧 Ep. #14 https://lnkd.in/gmAQvZMi "The most rewarding thing has been community. I have a servant's heart...building the company from day one, from inception, it's always been about more than just a rideshare. Our drivers feel like they are more than their vehicle to us. Our customers feel like we actually care about them." - Kimberly Evans, Founder/CEO, Just Her Rideshare 🎧 Ep. #18 https://lnkd.in/gwiwsFHA 🎙️ These leaders prove that community and purpose are the most powerful growth strategies. Tune in for insights that go beyond metrics to create brands people truly believe in. 📌 Don't forget to like, subscribe, and leave a review! https://lnkd.in/eU_-MsCR #brndMethod #ThebrndBriefPodcast #contentcreation #creativeagency #marketing #marketingagency #podcast #podcastproduction #podcasting #socialimpact #sustainability

🚀 Back to Basics: Top CMOs Share What Really Drives Brand Growth In an era of viral moments and overnight sensations, our Season 1 guests remind us that sustainable marketing success starts with strategic fundamentals. "I'm always saying, listen, you need to create for something that's valuable, not what moves the algorithm, but truly. People listen to people, people respond and react to people from a brand perspective. It's really, really hard to move the needle otherwise, unless you are genuine and valuable and bringing insights that can actually make an impact." - Tami McQueen, CMO, BIP Ventures 🎧 Ep. #6 https://lnkd.in/gnUPNM4A "The key to brand strategy has always been to uncover the simple truths. I'm not here to create something for you. I'm simply here to uncover the brand that already exists. The evolution that's occurred over the years is there's been this increasing focus on simplicity." - Joe Weinlick, CMO/Strategist of WeinlickWorks 🎧 Ep. #19 https://lnkd.in/enUJZ4Jx "Once there's clarity around the business growth strategy and alignment within the leadership team, then building support relies on understanding your budget, who you have on the team, and what are the most important pieces to get done. You can't boil the ocean - you have to stay highly focused on these things." - Allyson Burroughs, Founder of Holt Whitley Consulting, LLC 🎧 Ep. #22 https://lnkd.in/g5BgGM9x 🎙️ Behind every great brand is a commitment to strategy, simplicity, and transparency. Join us to learn how these top CMOs stay grounded while driving exceptional growth. 📌 Don't forget to like, subscribe, and leave a review! https://lnkd.in/eU_-MsCR #brndMethod #ThebrndBriefPodcast #brandgrowth #businessstrategy #contentcreation #creativeagency #marketing #marketingagency #marketingfundamentals #podcast #podcastproduction #podcasting

📈 Beyond the Business Plan: When Personal Problems Spark Powerful Solutions Every successful business has an origin story. Our Season 1 guests reveal how their personal challenges led to innovative market solutions that transformed industries. "The biggest problem I had is that each time I traveled with my daughter, I couldn't get assistance, even if I wanted to pay for it. We had to rely on acts of kindness to get from point A to point B - either a flight attendant would help, or we'd have to rely on strangers. And I knew that if there was a service available that offered this kind of assistance, people would be willing to pay for it." - Veronica Woodruff, Founder & CEO of Travelsist 🎧 Ep. #4 https://lnkd.in/gJpXH5_A "When she was born last July, I started kind of fine tuning things...I was seeing like how she responds to certain fabrics. And I was like, okay, she likes super buttery soft stuff, she likes a hundred percent cotton...Let me tell you something, when you have a real life baby, all the stuff that you've passed in the store that you thought was cute, you start looking at clothes really differently. You're like, okay, when the baby is screaming, or there's a blowout, and I need to move quick, is this little, very beautiful outfit going to work with me?" - Necie Wright Armstrong, Founder and CEO of SUPERNATURALBABY 🎧 Ep. #5 https://lnkd.in/gtu6HqaZ "I figured out that the thing that I had been doing all my life, which was like doodling on stuff, was actually called surface pattern design...going into a Target or a Nordstrom and seeing prints on clothes and realizing it looked like stuff that I doodled. I was like, how do people do that? How do people get artwork onto product? So did my research, started going to trade shows and realized this was a thing...not knowing anything about the industry, I learned the hard way." - Rochelle Porter, Founder and Creative Director, Rochelle Porter Design 🎧 Ep. #10 https://lnkd.in/gz79k-aN 🎙️ Learn how confronting personal challenges led these entrepreneurs to create solutions that go far beyond the business plan. 📌 Don't forget to like, subscribe, and leave a review! https://lnkd.in/eU_-MsCR #brndMethod #ThebrndBriefPodcast #businessstrategy #AI #contentcreation #creativeagency #entrepreneurship #innovation #businessgrowth #startuplife #womeninbusiness #marketing #marketingagency #podcast #podcastproduction #podcasting

As we wind down and prepare for a new year, we thought we'd share insights from a few of our fan favorite episodes... 📱 Smart Tech, Human Heart: How Leading Brands Balanced Both in 2024 In an era where AI dominates headlines and automation promises efficiency, how do successful brands maintain authentic human connections? Our Season 1 guests share a refreshing perspective: technology should enhance, not replace, the human experience. "You know, we have this role in dispensary called a bud tender...they're sort of like your concierge. The goal would be using technology to just drive the customer experience...by using AI to make detailed product recommendations...but provide a better experience to our customers. Some people walk into a dispensary...never been inside...the more information that we can gather, the second time around, the experience might be a lot better." - Freddy Cameron, MBA Cameron, Sr Dir. of Retail Operations, Cookies 🎧 Ep. 8 https://lnkd.in/e3y5G37c "Sometimes AI can help generate ideas, but at the end of the day, your customers need to see you and hear from you. That's why they're coming to you. If you let AI run your entire company, you lose that authentic connection that makes your brand special." - Whitney Osei-Akintaju, Founder/CEO, Cadeline Group 🎧 Ep. 9 https://lnkd.in/eRR8ZAXu "For initial outreach, I use it [AI]...but you have to have a conversation and that's how you sell - by conversation and not being this annoying sales person or hard closing. You really need to want to help and help to solve problems through solutions." - Gabija Adele, Founder of Capital Boost 🎧 Ep. #17 https://lnkd.in/e2REFn-N 🎙️For more on balancing AI and human connection,  - tune in to The brndBrief Podcast where these leaders share their real-world tech integration stories. 📌 Don't forget to like, subscribe, and leave a review! https://lnkd.in/eU_-MsCR #brndMethod #ThebrndBriefPodcast #businessstrategy #AI #contentcreation #creativeagency #marketing #marketingagency #podcast #podcastproduction #podcasting

🎧 Join us for an insightful conversation with B2B marketing veteran Allyson Burroughs, Founder of Holt Whitley Consulting, LLC, who brings serious wisdom about what really moves the needle today. This is the conversation every marketing leader needs to hear right now. Key takeaways: 📌 Why your business strategy (not marketing strategy) should be your North Star for decision-making 📌 The counterintuitive reason most marketing plans fail to get C-suite support (and how to fix it) 📌 How to leverage AI and new tech without losing the human elements that actually drive results 📌 Why brand is more critical than ever in an AI-first world (and how to adapt before you fall behind) Whether you're a marketing team of one or leading a department of hundreds, this episode is packed with actionable insights you can use right now. 📹 Watch the full episode here: https://lnkd.in/gqyK3G_p —------- 🔔 If you enjoyed this episode be sure to subscribe to be notified when new episodes drop https://lnkd.in/eU_-MsCR #ThebrndBriefPodcast #brndMethod #b2bmarketing #b2g #branding #brandmarketing #brandstrategy  #businessgrowth #businessstrategy #CMO #contentcreation #corporatestrategy #creativeagency #digitalstrategy #executiveleadership #leadgeneration #marketing #marketingagency #marketingconsulting #marketingexecutive #marketingleadership #marketingpodcast #marketingROI #marketingstrategy #marketingtips #podcast #podcastproduction #podcasting #strategicmarketing

🎧 This week on The brndBrief Podcast, we speak with guest Allyson Burroughs, Founder of Holt Whitley Consulting, LLC, shares a powerful reminder: “Brand is the center of the universe.” Allyson explains why this holds true whether you're selling lipstick or enterprise software. Without brand recognition and trust, even the best marketing efforts fall flat. 🎙️ Full episode drops Thursday! 🔔 Subscribe to be notified 🔔 https://lnkd.in/eU_-MsCR —----- 🎥 The brndBrief Podcast —----- #ThebrndBriefPodcast #brndMethod #b2bmarketing #b2g #branding #brandmarketing #brandstrategy  #businessgrowth #businessstrategy #CMO #contentcreation #corporatestrategy #creativeagency #digitalstrategy #executiveleadership #leadgeneration #marketing #marketingagency #marketingconsulting #marketingexecutive #marketingleadership #marketingpodcast #marketingROI #marketingstrategy #marketingtips #podcast #podcastproduction #podcasting #strategicmarketing 

✨ We’re giving you another shot! This event is now happening on 12/19 — don’t miss this chance to learn how to turn traffic into leads. 🔎 POV: Your website that looks great but doesn't convert…  Join our live webinar to discover the exact framework we use to transform B2B websites into sales machines. 📈 You'll learn: • Lead capture optimization tactics • Guest blogging strategies that drive authority • Chat support frameworks that convert • Retargeting sequences that work 🎁 Dont’ forget about the BONUSES exclusive to webinar registrants:  ✓ Website Trigger Strategy Guide ✓ Website Sales Optimization Audit Checklist Perfect for: ✓ Marketing Directors ✓ Digital Marketing Managers ✓ Business Development Leaders ✓ Revenue Growth Officers 🎯 Live Q&A included - get your specific questions answered! ⏰ Register now: https://lnkd.in/gvB9G5Tu #brndMethod #B2Bmarketing #leadgeneration #strategicmarketing #marketingstrategy #marketingsolutions #marketinginsights #marketingtips #websiteoptimization

🔔 Good news! We’ve rescheduled! If you haven't signed up yet, here’s your chance. 💡 "We get tons of website traffic but barely any leads..." Sound familiar? You're not alone. Join us live on 12/19 to discover how top B2B companies are turning their websites into lead generation engines. 🎯 What you'll learn: • Strategic lead capture optimization • High-converting chat frameworks • Revenue-focused retargeting • Authority-building content strategies 🎁 BONUSES: Register now and get TWO resources: ✓ Website Trigger Strategy Guide ✓ Website Sales Optimization Audit Checklist ⏰ Limited spots available: https://lnkd.in/gvB9G5Tu #brndMethod #B2Bmarketing #leadgeneration #strategicmarketing #marketingstrategy #marketingsolutions #marketinginsights #marketingtips #websiteoptimization

🎬 In this sneak peek from the upcoming new episode of The brndBrief Podcast, guest Allyson Burroughs, Founder of Holt Whitley Consulting, LLC, breaks down a common challenge every marketing leader faces: unrealistic expectations and the pressure to "do it all" in record time. Allyson shares a smart approach to gaining C-suite support - start with clear business alignment, know your resources, and focus on what matters most. 🎙️ Full episode drops Thursday! 🔔 Subscribe to be notified 🔔 https://lnkd.in/eU_-MsCR —----- 🎥 The brndBrief Podcast —----- #ThebrndBriefPodcast #brndMethod #b2bmarketing #b2g #branding #brandmarketing #brandstrategy  #businessgrowth #businessstrategy #CMO #contentcreation #corporatestrategy #creativeagency #digitalstrategy #executiveleadership #leadgeneration #marketing #marketingagency #marketingconsulting #marketingexecutive #marketingleadership #marketingpodcast #marketingROI #marketingstrategy #marketingtips #podcast #podcastproduction #podcasting #strategicmarketing