Brkthru

"Schools are prioritizing long-form digital outlets like streaming video, connected TV, podcasts, and YouTube, alongside short-form platforms like TikTok, which has grown in popularity across all age groups. However, advertising to Gen-Z presents challenges as targeting regulations tighten. This shift makes the adults in students’ lives even more critical for driving interest and enrollment." Jeff Hastedt, Co-Founder and Managing Director, shares why #HigherEducation institutions must implement a digital media buying strategy across diverse platforms to "get butts in seats" during the upcoming enrollment period. Read more in eCampus News: https://bit.ly/4gXFACO

Brkthru team members celebrated the holidays season with colleagues at Hub Hangouts across the country. Our Hub Hangouts are an opportunity for the nearly 200 Brkthru employees in 19 hubs across the country to get together at a location of their choosing to socialize and spend quality time together. The Brkthru Orlando Hub made candles. Our Tampa hub closed out the year with a holiday lunch and white elephant gift exchange at The Columbia Restaurant on Tampa Bay! It’s the oldest operated restaurant in Florida, as well as the oldest Spanish restaurant in the United States. Delicious food and even better company! Our Cincinnati Hub was feeling lucky on Friday the 13th and enjoyed a holiday brunch at First Watch. The 757 Hub (Hampton Roads, VA) had a twinkly evening full of holiday spirit at the Norfolk Botanical Gardens. They strolled through the mile long trail of lights with gourmet hot chocolate & churros and had such a fun & festive time together. The Detroit Hub gathered for a Happy Hour at Craft Breww City and held a holidays white elephant gift exchange. The Brkthru team of professionals come to work every day to manage successful digital media campaigns for their clients and with our Hub Hangouts, take time to socialize and spend time together.

Highly Capitalized Network tracked down Brkthru Director of Client Success Ben Coburn recently at the cannabis industry trade show MJ Unpacked in St. Louis to talk about how Brkthru uses digital media on behalf of our clients in the cannabis industry. Recreational use of cannabis is now legal in 24 states and the District of Columbia, and 40 states for medical use, and Brkthru is one of the few media services partners that has deftly maneuvered advertising in this rapidly growing yet highly regulated category. Brkthru was one of dozens of exhibitors at MJ Unpacked, sharing our success with hundreds of attendees during the three-day event. Highly Capitalized Network-HCN is a news and information service for the legal cannabis and psilocybin industries. https://lnkd.in/gXkntax6 If you're an owner, marketer or agency working with a cannabis brand, reach out to start a conversation https://lnkd.in/ejVtYUbu

The Brkthru Analytics Team met this week at our Detroit Training Center, and focused on how they will continue to improve the already stellar level of service they provide to our clients. This group, led by Vice President of Analytics Kevin Repine, reviewed major initiatives accomplished in 2024 and mapped plans for 2025, focusing on continued improvements of insights and storytelling, integrating AI functionality in our workflows and how Brkthru can find even more opportunities to improve the impact of our client’s media campaigns. We’re fortunate to have such a talented team of analytics professionals at Brkthru analyzing and interpreting data, because we know 75% of marketing organizations in the United States do not have even one analytics professional on staff. At Brkthru, we have 12.    They rounded out their offsite with Axe Throwing at Detroit Axes and were joined by Brkthru Co-Founder and Managing Director Jeff Hastedt. Axes were thrown, food and good times were had, and zero limbs were harmed.

It’s an exciting time to join Brkthru - 2024 is wrapping up to be another blockbuster year, and 2025 is sure to be even greater! - It’s our 8th year of consecutive growth - We've assembled a talented team of nearly 200 employees who really care about our clients’ business - Our 90% overall client satisfaction rate continues - It’s an opportunity to work on digital media campaigns for leading and challenger brands in just about every vertical - We live every day our Core Values of Communication, Caring, Trust, Contribution and Positive Attitude - In 2024 we were honored for the third consecutive year to be named to the Inc. 5000 of America’s Fastest-Growing private Companies If you (or someone you know) are looking for a fresh start in 2025, do yourself a favor and reach out to explore the opportunities. We'd love to start a conversation! https://lnkd.in/gaBappWZ

If you’re a small business owner, operator or marketer attending or exhibiting at this Wednesday’s SmallBusinessExpo at the Atlanta Convention Center at Americas Mart, stop by booth 439 to chat with Kriston DeLisio, Patty Racener and Christy Hicks from Brkthru.   These pros from our Sales Development and Client Success teams will be sharing how Brkthru manages successful digital media campaigns for clients in just about every industry, helping attract new customers, open new locations, and recruit new talent.   Thousands of entrepreneurs will attend this week’s show, meeting with hundreds of exhibitors and gaining access to expert-led workshops, keynote speakers, and the solutions they need to grow.   See you at SBE Atlanta!

For cannabis brands still looking to capitalize on the #GreenWednesday and Black Friday holiday rush, there’s still time to get the message out. When it comes to Cannabis, the sales cycle is shorter and cannabis retailers can get a quicker response with #digitaladvertising.   Our President Jonathan Mellinger (he/him) sat down with Adam Jackson of Green Market Report to discuss marketing for the upcoming week, the hurdles cannabis marketers face when advertising on major digital platforms and how the digital media pros at Brkthru get creative to reach and attract cannabis customers. https://bit.ly/491Ydm8 #cannabis #digitalmarketing

As TV networks continue to pivot from linear broadcasting to streaming platforms, many have rolled out buying platforms to make advertising more accessible and affordable for small- to medium-sized advertisers, their agencies and media services partners. Jonathan Mellinger, President, recently spoke with Parker Herren at AdAge about how these platforms allow us to curate the programming and audience development and match it with our clients – offering them opportunities that were previously out of reach. Read more: https://lnkd.in/gUah5SVc #StreamingAdvertising #AdTech #SelfServeAds

Brkthru is On the Road Again! Today, Texas-based Director of Client Success Andrew A. Yeager is attending the Small Business Expo (SBE) from 10 a.m. to 5 p.m. at the Dallas Mesquite Convention Center. It’s one of the biggest business networking events in Dallas. If you’re in DFW, a small business owner or responsible for marketing for an SMB, Andrew is ready to talk to you about how Brkthru uses high-performing digital ad campaigns to reach new customers.

The Brkthru Leadership Team met recently in Chapel Hill, NC, to reflect on accomplishments in 2024 and chart the course for an even more powerful 2025.   In 2024, we’ll achieve another year of unprecedented growth thanks to our portfolio of our clients who entrust us with their campaigns, and of course, a dedicated team of nearly 200 highly skilled marketing, media and operations professionals who truly care about our clients’ success.   The team aligned on goals for 2025 and the key initiatives to get us there. The foundation of our success continues to be a commitment to service. We’re excited for the year ahead.   2025 – ALL GAS, NO BRAKES!