🚀 Spotlight on Emma Cichocki from Madison Square Garden Entertainment Corp.! 🎯 In our latest BlueConic Doer Spotlight, Emma, Senior Coordinator of Marketing Strategy, shares how she's leveraging Experiences by Jebbit to transform fan engagement. From data capture to interactive quizzes and upcoming Player Trivia, Emma’s team is creating meaningful connections that boost loyalty and excitement among fans. Key Takeaways: - Enhanced fan data insights - Engaging, share-worthy experiences - Data-driven marketing success Check out how MSG Sports is taking fan engagement to the next level!👇 https://ow.ly/zWW650UueiA
BlueConic
Software Development
Boston, Massachusetts 10,549 followers
The world’s first Customer Data Operating System — where data is for doing.
About us
BlueConic is the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business. More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp.
- Website
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http://www.blueconic.com
External link for BlueConic
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- Boston, Massachusetts
- Type
- Privately Held
- Founded
- 2010
- Specialties
- customer data collection, customer data activation, customer data insights, unified customer profiles, single customer view, first-party data, customer data, machine learning, customer data platform, progressive profiling, real-time segmentation, identity resolution, recommendations engine, cdp, marketing technology, marketing software, and martech
Products
![Click here to view BlueConic]()
BlueConic
Customer Data Platforms (CDP)
The BlueConic Suite consists of a set of interoperable solutions including the BlueConic CDP, Clean Rooms, and Experiences powered by Jebbit. With Jebbit, marketers are able to gather their own first-party data through a variety of interactive tools such as custom quizzes, surveys, and lookbooks, all facilitated by Jebbit's no-code, AI-fueled experience creator interface. This data, when merged with the extensive enterprise data housed in the BlueConic CDP, will provide customer insights unparalleled by any other suite. These comprehensive profiles can then be anonymized in the BlueConic Clean Room for further segmentation or activation across channels with partners.
Locations
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Primary
Get directions
225 Franklin St
Floor 26
Boston, Massachusetts 02110, US
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Get directions
Wijchenseweg 101
Nijmegen, Gelderland 6531 ZR, NL
Employees at BlueConic
Updates
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Say hello to Lindsay Hull from Essity 👋 Lindsay is advancing personalization and building a data-centric culture. Her 2025 plans include cart reminders and advanced search features. Discover her approach in our latest Doer Spotlight. 🚀 https://ow.ly/bgNZ50U6zn1 #DataForDoing
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In this piece for Total Retail, BlueConic Account Director Jeff Hyde explains why unified, actionable first-party data is the gift that keeps on giving all year long. 🎁
Enjoyed working on this piece for Total Retail , and enjoy helping retailers drive growth with 1P data even more. BlueConic https://lnkd.in/ezc3sW8U
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BlueConic reposted this
New on the CDPI blog: Emily Fineberg of the CDP Institute presents insights from #CDP leaders on #FirstPartyData strategies. https://lnkd.in/esSjKPX4 #CustomerDataPlatform Thank you to our participants: Janet Jaiswal of Blueshift, Cory Munchbach of BlueConic, Damian Williams of n3 Hub, Stephen Zisk of Redpoint Global Inc., Megha Singh of Algonomy, Guus Rutten of GX, Tejas Manohar of Hightouch, Andrea Belletti of BitBang, Subra Krishnan of Lemnisk, and Ben Tepfer of Optimove.
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BlueConic reposted this
Founder & Principal at Popcorn | Fractional Go-To-Marketer & Brand Accelerator | Podcaster & Content Creator | Entrepreneur | MBA
Debunking CDP Myths! 🧩 Many think of Customer Data Platforms as mere data collectors, but their true power lies in data application. Here's my pal, Patrick Reynolds, the CMO of BlueConic, describing how using CDPs effectively can drive higher ROI and build more resonant customer experiences for quick service restaurants. CDP, CRM, DMP, ROD... my oh my! Don't worry; Patrick makes sense of all of it for us. And he hits on many gems across the marketing spectrum, including Starbucks loyalty program and BlueConic's recent acquisition of customer quiz platform, Jebbit, and their engagement with McDonald's & A&W. 🍿 Bonus: Listeners will hear Patrick defy logic by doubling down on our long-time debate over Jimmy Page vs. Tony Iommi. 🎸 ❤️🔥 Get the podcast on Spotify, YouTube, iHeart, etc., or right here on my tasty little website: https://lnkd.in/esfs7v4r #MarTech #DataDriven #CDP #Marketing #QSR
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BlueConic reposted this
Frankly, I wish I had been in a position to do this Dosday video *from* South Dakota but alas. Mike Gussiaas and team at Travel South Dakota have been power Doers with the BlueConic #CDP for years and Mike's spotlight, linked in comments, shows how much thoughtful strategy, deliberate innovation, and specific measurement can generate out-sized impact. In Mike's own words, "The results from Travel South Dakota's partnership with BlueConic speak volumes about the power of personalized, data-driven strategies." #DataForDoers
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BlueConic reposted this
For those still deep in 2025 planning, you're probably being asked an awful lot about what your "digital transformation" plans will look like for the next year. My advice? Go back to the fundamentals. Who is the audience? How can we best serve them while building a sustainable business? That will guide you to the right actions to take, and the right investments to make. I dug into this with Actable and Brian Morrissey recently, check out the full conversation here: https://lnkd.in/e_ChmwN7
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Ready to thrive in a post-cookie world? As privacy concerns rise, publishers must adapt by building direct relationships with their audience and collecting first-party data. In this blog, we explore 5 innovative strategies—like interactive content, gamification, and content gifting—that help you engage readers while growing your data strategy. Learn how to boost engagement, personalize experiences, and drive revenue! 🚀 https://ow.ly/3Qlc50U6BIP
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BlueConic reposted this
🎤 Jake Kane from Live Nation Entertainment on Transforming Fan Engagement with Jebbit 🚀 Jake Kane, Digital Product Manager at Live Nation, shares how he's using Experiences by Jebbit to create immersive digital experiences that bring fans closer to live music. From driving fan engagement to gathering valuable insights, Jebbit helps connect fans with their favorite artists—and even brands—in innovative ways. Key takeaways: ✅ Boosting fan interaction and connection with live events ✅ Collecting data to personalize future experiences ✅ Driving brand partnerships with tailored activations What’s next? Coupon codes + interactive features are on the horizon! 👉 Read more: https://ow.ly/uJyy50UpUE5
| Jebbit
jebbit.com
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As privacy standards evolve, third-party data is becoming a thing of the past. Are you ready for what's next? Watch our Post-Cookie Data Strategies webinar to learn how leading publishers are embracing first-party, consent-driven data to future-proof their strategies. Don’t wait for the cookie to crumble—watch now and get ahead! 👇 https://ow.ly/xZGu50U6BF1
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