Focus groups and intuition won’t cut it anymore. In the new era, AI, real-time data, and a balance of privacy and personalization are key. Is your strategy agile enough to evolve with the times? Read insights from BlueConic CMO Patrick Reynolds on staying ahead in 2025. https://ow.ly/yHF250UznsJ
BlueConic
Software Development
Boston, Massachusetts 10,617 followers
The world’s first Customer Data Operating System — where data is for doing.
About us
BlueConic is the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business. More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp.
- Website
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http://www.blueconic.com
External link for BlueConic
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- Boston, Massachusetts
- Type
- Privately Held
- Founded
- 2010
- Specialties
- customer data collection, customer data activation, customer data insights, unified customer profiles, single customer view, first-party data, customer data, machine learning, customer data platform, progressive profiling, real-time segmentation, identity resolution, recommendations engine, cdp, marketing technology, marketing software, and martech
Products
BlueConic
Customer Data Platforms (CDP)
The BlueConic Suite consists of a set of interoperable solutions including the BlueConic CDP, Clean Rooms, and Experiences powered by Jebbit. With Jebbit, marketers are able to gather their own first-party data through a variety of interactive tools such as custom quizzes, surveys, and lookbooks, all facilitated by Jebbit's no-code, AI-fueled experience creator interface. This data, when merged with the extensive enterprise data housed in the BlueConic CDP, will provide customer insights unparalleled by any other suite. These comprehensive profiles can then be anonymized in the BlueConic Clean Room for further segmentation or activation across channels with partners.
Locations
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Primary
225 Franklin St
Floor 26
Boston, Massachusetts 02110, US
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Wijchenseweg 101
Nijmegen, Gelderland 6531 ZR, NL
Employees at BlueConic
Updates
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BlueConic reposted this
Peace out, 2024! ✌️ To all of the #Doers, I hope you take a few minutes to reflect on all you did last year and get excited for all you will do in 2025. I am still deep in my own reflections but one thing that I know was true every single day of the last year: I am enormously grateful for everyone who was part of the BlueConic journey this year. And there's no 'Crew like the #BlueCrew 💙 Happy New Year!
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Discover 6 powerful strategies that help you build lasting customer relationships and drive smarter growth. From personalized loyalty programs to predictive analytics, learn how to leverage real-time data for deeper connections with your audience. Transform each customer touchpoint into an opportunity for long-term loyalty! https://ow.ly/Qlki50U6BKE
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Meet Nikki Johnson from Colgate-Palmolive’s Hill’s Pet Nutrition Division 👋 Nikki has doubled conversion rates and sped up time to market with BlueConic. 🤯 Learn more about her impactful work in our latest Doer Spotlight. https://ow.ly/WLwC50U6zny #DataForDoing
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🚀 Spotlight on Emma Cichocki from Madison Square Garden Entertainment Corp.! 🎯 In our latest BlueConic Doer Spotlight, Emma, Senior Coordinator of Marketing Strategy, shares how she's leveraging Experiences by Jebbit to transform fan engagement. From data capture to interactive quizzes and upcoming Player Trivia, Emma’s team is creating meaningful connections that boost loyalty and excitement among fans. Key Takeaways: - Enhanced fan data insights - Engaging, share-worthy experiences - Data-driven marketing success Check out how MSG Sports is taking fan engagement to the next level!👇 https://ow.ly/zWW650UueiA
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Say hello to Lindsay Hull from Essity 👋 Lindsay is advancing personalization and building a data-centric culture. Her 2025 plans include cart reminders and advanced search features. Discover her approach in our latest Doer Spotlight. 🚀 https://ow.ly/bgNZ50U6zn1 #DataForDoing
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In this piece for Total Retail, BlueConic Account Director Jeff Hyde explains why unified, actionable first-party data is the gift that keeps on giving all year long. 🎁
Enjoyed working on this piece for Total Retail , and enjoy helping retailers drive growth with 1P data even more. BlueConic https://lnkd.in/ezc3sW8U
How to Wrap Up More Sales With the Gift of First-Party Data
https://www.mytotalretail.com
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BlueConic reposted this
New on the CDPI blog: Emily Fineberg of the CDP Institute presents insights from #CDP leaders on #FirstPartyData strategies. https://lnkd.in/esSjKPX4 #CustomerDataPlatform Thank you to our participants: Janet Jaiswal of Blueshift, Cory Munchbach of BlueConic, Damian Williams of n3 Hub, Stephen Zisk of Redpoint Global Inc., Megha Singh of Algonomy, Guus Rutten of GX, Tejas Manohar of Hightouch, Andrea Belletti of BitBang, Subra Krishnan of Lemnisk, and Ben Tepfer of Optimove.
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BlueConic reposted this
Debunking CDP Myths! 🧩 Many think of Customer Data Platforms as mere data collectors, but their true power lies in data application. Here's my pal, Patrick Reynolds, the CMO of BlueConic, describing how using CDPs effectively can drive higher ROI and build more resonant customer experiences for quick service restaurants. CDP, CRM, DMP, ROD... my oh my! Don't worry; Patrick makes sense of all of it for us. And he hits on many gems across the marketing spectrum, including Starbucks loyalty program and BlueConic's recent acquisition of customer quiz platform, Jebbit, and their engagement with McDonald's & A&W. 🍿 Bonus: Listeners will hear Patrick defy logic by doubling down on our long-time debate over Jimmy Page vs. Tony Iommi. 🎸 ❤️🔥 Get the podcast on Spotify, YouTube, iHeart, etc., or right here on my tasty little website: https://lnkd.in/esfs7v4r #MarTech #DataDriven #CDP #Marketing #QSR
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BlueConic reposted this
Frankly, I wish I had been in a position to do this Dosday video *from* South Dakota but alas. Mike Gussiaas and team at Travel South Dakota have been power Doers with the BlueConic #CDP for years and Mike's spotlight, linked in comments, shows how much thoughtful strategy, deliberate innovation, and specific measurement can generate out-sized impact. In Mike's own words, "The results from Travel South Dakota's partnership with BlueConic speak volumes about the power of personalized, data-driven strategies." #DataForDoers