📦 How did Amazon go from an online bookstore to a $1,000-per-share tech giant? While Amazon revolutionized e-commerce, not all of its strategies succeeded. Moves like Prime and AWS were hits, while others, like the Fire Phone, flopped. What caused these successes and failures? And how can Amazon use Blue Ocean Strategy to fuel future growth? Learn about the successes and failures of Amazon's growth strategies, and discover how Blue Ocean Strategy can shape its future. 🤓 Get the case study: https://lnkd.in/gaFW76dW 📚 Read Blue Ocean Strategy book: https://amzn.to/35gzkX4 📽️ Watch the case study trailer: https://lnkd.in/gSdzJ9Sp 🔥 Want more insights on business strategy and innovation? Follow now! #Amazon #BlueOceanStrategy #AmazonPrime #Innovation #Technology #GrowthStrategy #BusinessStrategy #MarketCreation #Ecommerce #BusinessFailure #Entrepreneurship
Blue Ocean Strategy
Education
New York, NY 26,540 followers
Innovation doesn't have to be disruptive. Nondisruptive creation is an alternative path to growth.
About us
Just as Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement that happens when innovators set out to disrupt. Blue ocean strategy, created by world-renowned professors Chan Kim and Renée Mauborgne, is a new way of thinking, a movement away from a competitive mindset. BOOKS: Beyond Disruption: Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Blue Ocean Shift, Beyond Competing: Proven Steps to Inspire Confidence and Seize New Growth AUTHORS: Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and the authors of the New York Times Bestseller Blue Ocean Shift and the 4 million copy global bestseller Blue Ocean Strategy. In 2023, they were chosen as two of the four leading thinkers in the 100 years of Harvard Business Review’s publication. In 2019, they were named the #1 Management Thinkers in the World by Thinkers50.
- Website
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https://linktr.ee/blueoceanstrtgy
External link for Blue Ocean Strategy
- Industry
- Education
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Business, Strategy, Leadership, Management, Blue Ocean Strategy, Blue Ocean Shift, Blue Ocean Leadership, Consulting, Education, nondisruptive creation, Beyond Disruption, and Innovation
Locations
Employees at Blue Ocean Strategy
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Ajay Nilaver
Investor/Operator
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Lars Carlberg
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Nathanael Ramos ✅
Nathanael Ramos ✅ is an Influencer TEDx Speaker | Blue Ocean Strategy Practitioner | Private Equity Investor | Bridging Businesses and Investors | Empowering African Founders
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Alban Eral
Strategy & Innovation Consultant | Market Director | Executive committee Coach | Blue Ocean Strategy & Leadership Practitioner | Transformation
Updates
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Do you have the wrong idea about what makes a successful #entrepreneur? Market creation can be achieved through a reliable and systematic process by anyone, not just entrepreneurs. Conventionally, market creation has been seen as the result of a trial-and-error process and the domain of entrepreneurs with certain traits like animal instinct and single-minded determination. The economist Joseph Schumpeter, known for his concept of ‘creative destruction’, has been influential in shaping this view. Schumpeter saw entrepreneurs as the chief drivers of innovation and therefore market creation. He argued that entrepreneurs take risks and learn through trial and error as they attempt to seize opportunities by applying their intuition and ingenuity. But Chan Kim & Renée Mauborgne’s research has shown that market creation can be achieved through a reliable and systematic process by anyone, not just entrepreneurs. Market creation doesn’t have to be a random, high-risk endeavor reserved for entrepreneurs; it can be pursued systematically. 🗞️ On nondisruptive creation in Harvard Business Review: https://lnkd.in/gw4knHw5 📥 Subscribe to our newsletter for more business insights! https://lnkd.in/gRKHmxre 🥋🔵 Master blue ocean strategy with the Blue Ocean Strategy Practitioner Program: https://lnkd.in/gwizbYbU #blueoceanstrategy #blueocean #strategy #valueinnovation #growth #innovation #disruption
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👗 🤖 Can AI revolutionize fashion? Stitch Fix did just that by blending cutting-edge AI with human stylists and deliver personalized fashion right to your door. This innovation turned a class project into a 💰 $1.5 billion company! Want to know how Stitch Fix created a Blue Ocean in retail and how they’re countering Amazon’s attack? Discover the full story of Stitch Fix, blending value innovation, AI, and women-led leadership. 👗 🤖 How did Stitch Fix use AI to transform retail? Learn how blending artificial intelligence with human stylists helped create a 💰 $1.5 billion company. Discover how Katrina Lake created her Blue Ocean and how Stitch Fix counters Amazon’s competition. 📚 Read the blog: https://lnkd.in/gu-YEFKg 💡 Get the case studies: 🤖 Artificial Intelligence: Stitch Fix – A Blue Ocean Retailer in the AI World: https://lnkd.in/gMCDUxfi 📦 Katrina Lake vs Jeff Bezos: Surviving Amazon: https://lnkd.in/gTg3P22K 📘 Read Blue Ocean books: https://lnkd.in/eqmF9Tm 📥 Subscribe to our newsletter for more business insights! https://lnkd.in/gRKHmxre 📽️ Watch the full story here: https://lnkd.in/gnHrCbjb 🔥 Want more insights on innovation, leadership, and business success? Follow now for more engaging stories! #StitchFix #BlueOceanStrategy #AI #RetailInnovation #WomenInBusiness #FashionTech #BusinessLeadership #ValueInnovation
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🎪 How do you create a successful business in a declining industry? Take the circus industry. It was struggling, stuck in a red ocean of competition with limited growth and profits. Then Cirque du Soleil changed everything. By targeting adults and blending theater and opera, they reinvented the circus. They didn’t just compete—they created an entirely new market! Want to know how they transformed a dying industry into a blue ocean? 📥 Subscribe to our newsletter for more business insights! https://lnkd.in/gRKHmxre 🤓 Get the case study: https://lnkd.in/gty6d46n 📚 Read the blog: https://lnkd.in/gstbJmpp 📘 Read Blue Ocean books: https://lnkd.in/eqmF9Tm 🌀 Enroll in the Blue Ocean Sprint with AI Navigator online course: https://lnkd.in/eAYqRUs #CirqueDuSoleil #BlueOceanStrategy #ValueInnovation #Growth#BusinessStrategy #Entertainment #Innovation
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Why you need to align value, profit, and people propositions to create a sustainable blue ocean strategy. ⤵️ At the highest level, there are three propositions essential to the success of strategy: the value proposition, the profit proposition, and the people proposition. For any strategy to be successful and sustainable, an organization must develop an offering that attracts buyers; it must create a business model that enables the company to make money out of its offering; and it must motivate the people working for or with the company to execute the strategy. While good strategy content is based on a compelling value proposition for buyers with a robust profit proposition for the organization, sustainable strategy execution is based largely on a motivating people proposition. Motivating people requires more than overcoming organizational hurdles and winning people’s trust with fair process. It also rests on aligned and fair incentives. In this sense, the three strategy propositions provide an organizing framework to ensure an organization is taking a holistic approach to the formulation and execution of strategy. Under blue ocean strategy, an organization succeeds when all three strategy propositions pursue both differentiation and low cost. It is this alignment in support of differentiation and low cost that ensures and sustains a successful blue ocean strategy. Is your strategy aligned around the value, profit, and people propositions in pursuit of both differentiation and low cost? Make your blue ocean strategic move today -> https://lnkd.in/gPwkc29g 📥 Subscribe to our newsletter for more business insights! https://lnkd.in/gRKHmxre 🥋🔵 Master blue ocean strategy with the Blue Ocean Strategy Practitioner Program: https://lnkd.in/gwizbYbU #blueoceanstrategy #blueocean #strategy #valueinnovation
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📖 📚 Are you part of the manga fandom? If yes, you’ve definitely heard of Webtoon—the company that revolutionized how we create, distribute, and read mangas! With Blue Ocean thinking, Webtoon transformed the comic industry into a global digital platform with 82 million monthly users, connecting creators directly with fans. Want to know how they turned a free service into a billion-dollar business? 💡 Get the case study: https://lnkd.in/gdBZZvTj 📘 Read Blue Ocean books: https://lnkd.in/eqmF9Tm 📥 Subscribe to our newsletter for more business insights! https://lnkd.in/gRKHmxre 📽️ Watch the full story here: https://lnkd.in/gvnRsUgC 🔥 Want more business stories on innovation? Follow now! #Webtoon #Manga #DigitalTransformation #Innovation #Comics #GlobalStrategy #PlatformEconomy #Korea #CreativeEconomy #Entrepreneurship
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With the right tools, businesses can innovate and achieve growth without negatively impacting society. 💡 Here are five key insights from Beyond Disruption book we believe are essential to organisations and our economies – both today and in the future. 📚 Interested to learn more? Get the USA Today bestseller "Beyond Disruption, Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs" ! --> https://amzn.to/3YMxZOr 📥 Subscribe to our newsletter for more business insights! https://lnkd.in/gRKHmxre #beyonddisruption #blueoceanstrategy #businessinsights #innovation #growth
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⚔️ Did you know that Napoleon was a blue ocean strategist? And that he used fair process to successfully execute his strategy? No? During his rise, Napoleon was unknowingly applying fair process. And guess what? When he started ignoring fair process, it marked the beginning of his downfall. Why? Ignoring fair process at the strategy formulation stage leads to poor strategy execution. 🌟 Napoleon’s rise was fueled by fair process, but ignoring it led to his downfall. Learn how even great strategies can fail when leadership falters. Dive deeper into Napoleon’s journey and discover timeless leadership lessons! --> 📥 Subscribe for timeless strategy & leadership lessons: https://lnkd.in/gRKHmxre 💡 Get the case study: https://lnkd.in/gCaWgwi7 ⚖️ On Fair Process: https://lnkd.in/dANWCUW 📽️ Watch the full story here: https://lnkd.in/gk3xadBb 🔥 Don’t miss out on more insightful content! Follow for more leadership and strategy lessons. #Leadership #FairProcess #BlueOceanStrategy #Napoleon #LeadershipLessons #BusinessStrategy #Strategy
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Bitcoin advisers to El Salvador's President Nayib Bukele, Stacy Herbert and Max Keiser discuss how the President's bold national strategy has shifted the country from a red ocean of gang violence and stagnation to a blue ocean of growth, hope, and prosperity. The key pillars driving this transformation are security and the adoption of Bitcoin. Blue Ocean Strategy isn’t just for companies – it’s for nations too. 🇸🇻 Under President Nayib Bukele, El Salvador has shifted from a red ocean of gang violence and stagnation to a blue ocean of growth, hope, and prosperity. Once labeled the homicide capital of the world, El Salvador is now the Bitcoin capital and a world-class surfing destination. Gangs have been eradicated, peace restored, tourism is flourishing, and GDP and citizen well-being are on the rise. 🔗 Read the INSEAD case study here: https://lnkd.in/gA8FTGHT #BlueOceanStrategy #ElSalvador #Bitcoin #Transformation #Leadership
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What are the perspectives to lead with to generate innovation and growth? In their article for Harvard Business Review, INSEAD's Chan Kim and Renee Mauborgne write: “We have found that people who generate new markets where none existed before lead with certain perspectives and psychological states that differ in many ways from those long-accepted pillars. While these perspectives are applicable to growth and innovation in general, they are particularly relevant in allowing corporate leaders to expand their opportunity horizon beyond disruption to what we have come to think of as nondisruptive creation.” Read the article: https://lnkd.in/ghkx6Ak9