Blis is Vegas-bound for the biggest event of the year...CES 2025!🎲 We'd love to connect with you on-site and explore how Blis can help you bridge the digital and physical worlds to deliver impactful, measurable outcomes. Get in touch to schedule a meeting or dinner: https://lnkd.in/gbmFqFVH
Blis
Advertising Services
London, England 13,499 followers
A truly unique planning & buying platform. Deliver omnichannel campaigns with a single, unified audience
About us
Blis is the audience-first platform that doesn't rely on personal data. We’re an integrated planning and buying platform that delivers scaled, relevant and high-performing audiences, helping the world’s largest brands and media agencies achieve their goals. Over the past 18 years, Blis has built its reputation on delivering award-winning location-powered advertising solutions. In today’s consumer-centric landscape, Blis is transforming the role of location data by combining it with a broad range of rich and powerful datasets to give our clients the deepest audience understanding available. Our unique approach to integrated planning and buying provides personalised targeting and performance without reliance on personal data. We serve relevant ads to the highest-value addressable audiences across any channel and deliver our clients’ campaign outcomes every time, from brand awareness and engagement through to store/site visits and sales. Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald's, HSBC, Mercedes Benz and Peugeot, as well as every major media agency. To learn more, visit blis.com.
- Website
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http://www.blis.com
External link for Blis
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2004
- Specialties
- mobile media, proximity, location targeting, demographic targeting, innovation, real time bidding, real-world intelligence, Analytics, Attribution, Activation, and Transparency
Locations
Employees at Blis
Updates
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2025 is fast approaching and we're excited to kick off the new year at #CES2025 in Las Vegas from January 6-9. Blis will be at the Brand Innovators' Marketing Leadership Summit. We'd love to connect! We'll also be at the Cosmopolitan all week, so don't hesitate to reach out. Hope to see you in Las Vegas! Get in touch: https://blis.com/
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WTF is geo-based omnichannel measurement? Measurement isn’t all or nothing. However, the most sustainable way forward is a measurement approach that operates on a common framework between planning and activation, moving away from the one-to-one attribution mentality. That framework can be based on and connected by geography. "We’re at the perfect time to combine traditional and digital advertising and start planning and measuring using a unified data set across a full plan. We believe location could be the key to how we can do that,” said Amy Fox, Chief Product Officer at Blis. Discover more in Digiday's WTF guide sponsored by Blis where Amy Fox explores geo-based omnichannel measurement, how it works, and its benefits to advertisers: https://lnkd.in/g6caUz8f
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In last week’s Digiday Podcast Interstitial Story, sponsored by Blis, Amy Fox, Blis’ Chief Product Officer, talks about how advertisers can conduct holistic measurement that captures a campaign’s true overall impact using Smart Holdout Groups. She explains that Blis' framework leverages geographical data and advanced segmentation, including factors like income, which creates more accurate control groups to evaluate campaign effectiveness. Curious to learn more? Listen to the podcast here: https://lnkd.in/gUbDjgaa
Blis Podcast Interstitial Story
digiday.com
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As the advertising industry approaches 2025, geo-based measurement solutions are becoming a powerful tool for advertisers to build precise audience segments, activate omnichannel campaigns, and measure campaign impact—particularly through first-party data and targeted, outcome-driven insights. Explore the new era of digital in Digiday's article written by our Head of U.S. Marketing, Abigail Roulston, where she dives deeper into how geo-powered strategies can help you assess whether your ad campaigns are delivering real, measurable results for your business. Read more: https://lnkd.in/gSrayQ-g
The new era of digital is outcome-focused and geo-powered
digiday.com
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We're excited to have Sterre Christern join Blis! Sterre recently joined the team as a Sales Executive based in the Netherlands.
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…and thats a wrap! This year was our biggest and best year yet, but it wouldn't have been possible without our amazing clients and partners. From expanding our Golden Shaker event to 3 new cities and working with the biggest brands across ANZ, it has been an unforgettable year! Here are some of our favourite moments from 2024.
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🏅Agencies and digital specialists have named Blis as the most innovative and creative advertising partner, with a huge 12.5% lead over the runner up, according to the IPA (Institute of Practitioners in Advertising) Digital Media Owners Autumn 2024 Survey. Check out a few of our innovative solutions below: Audience Explorer: Get a 360° view of your audience with our unique, visual planning platform. Plan & build audiences with real-world data structured on geography, not identity, and access deep audience insights so you can activate one unified audience, across all channels. Dynamic Audience Targeting: Technology that allows you to reach incremental audiences by going beyond the limitations of personal data like cookies and IDs, and deliver incremental performance. Omnichannel measurement powered by Smart Holdout Groups: Game-changing, patent-pending omnichannel measurement technology that allows marketers to measure full campaign impact across unified audiences, regardless of channel. Click here to find out more: https://blis.com/
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