Sian Lawrence has been appointed as the Franchise Director of Birmingham Panthers, bringing her extensive leadership experience from the financial services sector to this new role.
Her appointment comes at a critical time for the Panthers as they prepare for their inaugural season in the Netball Super League. Sian will lead the franchise’s operational and commercial strategy, ensuring its long-term growth and success.
Her responsibilities include overseeing ticketing, merchandise, game day experience, marketing, facilities, and community initiatives, all while fostering a cohesive and dynamic organisation.
Sian’s deep passion for netball, having been involved in the sport as a player, coach, and administrator, complements her professional expertise. This role allows her to combine her decades of professional skills with her love for the sport.
Sian’s personal connection to netball extends to her family, with her daughters competing in performance pathways and her husband participating in mixed leagues. She views her new position as an opportunity to inspire the next generation of female athletes across Birmingham and the West Midlands, while promoting values such as teamwork, resilience, and female empowerment.
Sian is committed to creating a supportive environment where players can thrive both on and off the court. She also highlights the importance of representation in sports leadership, aspiring to be a role model for young girls interested in sports management and operations.
As she prepares the team for the upcoming season, Sian aims to leave a legacy for the local community and the future of netball in the region.
