Bill Good Marketing

BGM Wrapped is in… and the numbers may shock you… This year, advisors like YOU trusted us to deliver content that drives REAL results: 📬 𝟮𝟮,𝟴𝟯𝟭 𝗟𝗲𝘁𝘁𝗲𝗿𝘀 downloaded to deepen client relationships. 📱 𝟱,𝟵𝟴𝟭 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗣𝗼𝘀𝘁𝘀 shared to grow your online presence. 📑 𝟱,𝟴𝟱𝟬 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗣𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀 𝗱𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝘀 downloaded to save time and drive efficiency. That’s 𝟯𝟰,𝟲𝟲𝟮 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 why Bill Good Marketing remains the leading content company for financial advisors. 💪 For 45 years, we’ve built the industry’s largest content library – 𝗼𝘃𝗲𝗿 𝟰,𝟬𝟬𝟬 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀 – designed to help advisors like you connect, grow, and succeed. 👉 Because your success is our mission. Ready to make 2025 your best year yet? Let’s create magic together and reach out to our team today! 🦍

What’s the secret to growing a thriving advisory business in 2025? Hint: It’s not just about great messaging. It’s about mastering the systems, processes, and strategies that turn ideas into action. That’s exactly what our founder Bill Good and CEO Frantz Widmaier unpack on the latest episode of the Diamond Consultants Podcast with Mindy Diamond. Here’s what you’ll learn: 👉 How to unlock the hidden potential of your content to attract and retain clients. 👉 The mindset shift you need for video marketing success. 👉 How to turn partnerships into referral powerhouses. 👉 Time management strategies that fuel growth. 👉 Why technology and AI are tools—not replacements—for advisors. A huge thank you to Mindy Diamond, Louis Diamond, and the Diamond Consultants - Financial Advisor Recruiters and Consultants team for this fantastic opportunity to share what’s worked for thousands of advisors over the past 45 years. 🔗 Click below to listen and learn how to take your marketing—and your business—to the next level.

The Diamond Podcast for Financial Advisors with Mindy Diamond Bill Good and Frantz Widmaier of Bill Good Marketing offer advice on the value of content, the referral process, building strategic partnerships, CRMs and technology, and more.

I had the pleasure of joining Mindy Diamond on her podcast, The Diamond Podcast, alongside our CEO, Frantz Widmaier, to share the playbook that’s helped advisors grow bigger, faster, and smarter for over 40 years. We covered: ✅ Why promoting referrals beats asking for them ✅ How 118 best practices can transform your practice ✅ The power of handwritten letters, video marketing, and AI ✅ And so much more... It was a fantastic conversation with Mindy, full of actionable insights for advisors at ANY stage. If you’re serious about growth, you don’t want to miss this. 🎧 Listen here: 

Consider this a free coaching session on growth from an industry legend…   Bill Good, the founder of Bill Good Marketing, and CEO Frantz Widmaier join me on the latest episode of our podcast series.   Bill and Frantz talk about how messaging is just one piece of the marketing puzzle.   Because if you don’t nail the execution and delivery, no one will ever hear the message.   So what is their best advice?   Tune in to learn about the tools and processes that will drive the highest level of client retention and attract the greatest number of new prospects, plus the best media outlets to enhance delivery, the real role of AI, and much more.   This is the one episode that will get you thinking and planning for success in the new year and beyond.   Listen at the link below or on your favorite podcast app.

For too long, seminars have been about showing up, talking at the room, and hoping for the best. But hope is not a strategy. The advisors who thrive in 2025 will be the ones who know they need to operate on multiple income channels and implement the most best-practices. These advisors when doing seminars, understand that seminars aren’t events—they’re experiences. Crafted strategically, these experiences don’t just educate; they persuade, inspire, and convert. On January 9, 2025, at 4:00 PM ET, we’ll show you how to build a seminar strategy that gets REAL results. Together with Ryan Van Sickle and LeadingResponse, we’ll unpack the strategies, insights, and tactics that will help you plan for and execute profitable dinner and educational seminars. Tune in to turn your next seminar season into a machine for growth, trust, and conversion. What you’ll learn: 🔹 The key difference between educational and dinner seminars—and why one may be better depending on what you’re looking for. 🔹 Tips on how top producers generate tens of millions of dollars in new assets per year with seminars alone. 🔹 How to command the room and make your message unforgettable. 🔹 How to plan and execute your seminar. 🔹 The art of persuasion through education—winning hearts, not just minds. 🔹 The hottest seminar topics to attract ideal prospects who are ready to say yes. 🔹 The perfect timing for planning, promoting, and executing your seminar. 🔹 A step-by-step method to convert attendees—even the ones who don’t set an appointment on the spot. 🔹 How to convert up to 18 months after the seminar.

One of my family’s favorite Christmas traditions? 🎄 Watching the 1965 classic, A Charlie Brown Christmas. I can’t get enough of Snoopy’s antics. Or poor Charlie Brown trying (and failing) to wrangle his friends into finding the perfect tree. But my favorite part? It’s always the ending. The part that makes me smile no matter how many times I watch it, is when Charlie Brown’s scraggly little tree is transformed into a beautiful decoration thanks to a little TLC and the magic of the season. Sometimes, I think all of us feel like Charlie Brown in that no matter how hard we try to do something just right, we fall short. This feeling of inadequacy is often at its strongest around the holidays. Sometimes we feel like we are that scraggly little tree—that despite our best efforts, we just can’t measure up. For better or worse, many of us, me included, want to make our holiday celebrations go off without a hitch. Especially if children are involved, we want to make the days filled with fluffy snowflakes and warm cookies, and the nights all merry and bright. But life gets in the way. Maybe the snow comes in the form of decidedly unmagical sleet. Maybe we get too busy for those Kodak moments with our family. Sometimes, we even get so wrapped up planning the perfect celebration that the holiday passes by before we even have time to appreciate it.    This is where I like to think about that scraggly little tree. It wasn’t special. It wasn’t full or lush. It was hardly more than a twig. Even when Charlie Brown tried to decorate it, it looked sad and weak. A pathetic excuse for a holiday decoration. It wasn’t until his friends rallied around him and helped decorate the tree—lending an extra measure of Christmas spirit—that it became something beautiful. Thinking about Charlie Brown’s little Christmas tree this way has made me make myself a promise this year. I’ll still try to make the holidays as fun and magical as possible, but I’m going to try to stress less, and do less—and enjoy time with my loved ones more. That, after all, is where the real magic of the season comes from. I hope you can do the same. So, from all of us here at Bill Good Marketing, I wish you all a very merry Charlie Brown type of Christmas. 🦍 💙

Annabel Nguyen and I put the "ugly" in ugly Christmas sweaters this year.🎄 At Bill Good Marketing, we know Christmas isn’t just about festive attire (though we clearly nailed it). It’s about the little moments—sharing laughs, making memories, and showing up in style... or at least trying. So, from all of us here: 🎅 Merry Christmas! 🎅 May your holidays be filled with joy, laughter, and sweaters only a mother could love. 😉 P.S. Who wore it worse? (Wait—don’t answer that...)

When the markets get noisy, your response can set you apart. In those unsettling moments, clients aren’t just looking for information—they’re looking for someone to help them make sense of it all. That’s where the right kind of communication comes in: messages that calm nerves, clarify confusion, and remind them they’re in good hands. It’s about more than updates. It’s about connection. It’s about demonstrating that you’re not just watching the market—you’re watching out for them. Heading into 2025, consider this: What’s your strategy for showing clients (and prospects) that you’re the expert they can count on? 💬 What’s your go-to approach for calming client nerves during uncertain times? Share your favorite strategies or messages in the comments—we’d love to hear how you build trust and confidence! #ClientConfidence #MarketLeadership #TrustedAdvisor #ClientEngagement #2025Strategy

As I talk with advisors all over North America, I have found that there are key traits of those who are growing like crazy. Here are three of them. The great news? None of these are all that hard to develop. First, the top advisors are focused. You will not distract them easily with something shiny. They do not constantly switch up strategies or processes. They make incremental adjustments based on feedback. While they look into every idea and opportunity to grow, they know what their core activities must be and they stick to them. In fact, they only really look at ideas at specific times of day or week. Second, they empower their team to own their positions. Obviously, this requires they have a team in place. They do not hire just anyone with a decent resume. They look for that individual who will do what it takes to produce what they are to produce in their role. With the right person, the advisor stays out of the way and allows that person to do the job, strictly monitoring the results. Third, there are never any excuses. What I mean here is that they don't allow external factors to control their destiny. They also don't allow their own mistakes to keep them from progressing. Things happen. Top advisors get over it quickly and move on; taking what lessons are to be learned on the way. As we move into the new year, do you have these traits? If not, 2025 is a great year to work on developing them.