Bickford Marketing

I can't believe I am writing this post... Not even one year ago, this past January, Bickford Marketing started. One client who believed in me is all it took. I am so fortunate in the fact that my client base has steadily grown, with new inquiries coming in on a frequent basis. It takes a lot of work building your own company and delivering on the results your clients deserve. What I’ve realized though, is that you cannot do it alone. I have built an incredible team of marketing partners who have supported me, but it's time to take the next big step in Bickford Marketing's evolution. I am proud to share that I am officially looking to hire my first full time role - a Demand Generation Manager. I am hoping to find the right person who loves marketing and is excited to help build a company from the ground up. To my network, if you happen to know any passionate, go-getter, fast learning Demand Generation marketers, please send them my way - or better yet, to the job listing found here! https://lnkd.in/e9wsYQNP

Marketing Hump Day Thoughts I saw a car ad the other day and I found it very old school to still call out how much “horsepower” a car has. When will this measurement stop? I get the measurement when the first car was released with .75 horsepower - that made sense! Some old western dudes just thinking "Why do I need a car, when my horse can still beat that dang metal box?" But now - the average horsepower for cars today is 180-200 horsepower. If we need 200 units of something, don’t we think this measurement is a little outdated? Imagine if we used this type of metric for other machines? “This plane has the eagle power of 20,000 bald eagles (this may actually be pretty badass, especially in the North America market)!” “This washing machine has 200 hand power!”, etc. I’m also surprised PETA hasn’t asked them to change this term especially when talking about how quick a car can go from 0-60 in 3 seconds. That sounds like a lot of horse effort. Then again, we still use the United States customary units over the metric system. We’re known to be stubborn about keeping the obscure ways we like to measure things. Can anyone else think about strange units of measurement that we don't want to abandon? #marketing #measurement

Ever noticed how CEOs often claim they want to turn their company into the Apple of the industry? Here's a reality check, especially for B2B marketers: B2B Buying Cycles Are NOT: - An impulse purchase - A single person decision (always by committee) - A “feel good,” dopamine hit, emotional purchase - A “bragging” purchase B2B Buying Cycle Mentalities Are: - How I make my everyday job easier - How I purchase something to make my peers' lives easier, and improve internal respect - How I improve a skill with a technology I can grow with and enhance my personal skills within my career - How do I prove my cost to the company outweighs the ROI I’m producing The problem is, we’ve confused trying to measure every little thing with marketing. Marketers have turned into “Yes (Wo)Men” to say the can be the “next Apple” of the tech world by buckling to leadership pressures. Here’s my tip - next time your CEO asks you why you aren’t seeing results of a campaign you just dropped in the first 2 weeks, always ask, “What is the length of our buyer’s cycle?” The answer is normally 6-12 months depending on the industry, especially in a down economy. So, if the whole cycle is 6-12 months, 4-6 months is answer to start to see something from marketing, whether they like it or not. That's right, it's most likely the next quarter you start to see marketing results. Oh and that’s not when the campaign initially drops either. The sales cycle begins when you get the first touch inbound leads from the campaign that actually start engaging. #marketing #B2B #marketingconsulting #B2Bsales #salescycle

To all my new followers today with my business announcement - thank you so much for your support already!! It truly means so much to me as I start this journey. #marketing #demandgeneration #growthmarketing #marketingagency #consulting