BEYOO - Lifestyle Marketing Agency

Everyday, I see big missed opportunities... So many well known brands are not on Xiaohongshu for overseas Chinese consumers. The platform has 2 million active users in the US and Canada. Plus another 2 million tourists are searching the Little Red Book while traveling here. The majority are female, aged between 20 - 45, very high spending power, interested in high quality products, great brands. Image credit: ChatGPT

Every year at this time, we take family photos. This year, the fall colours look particularly beautiful. Looking at these photos, I’ve found a place of comfort in my busy life as an entrepreneur and a frantic mom and wife trying to balance kids’ sports practices, writing client strategy porposals and everything in between. I want to use this opportunity to reintroduce myself - as a small business owner, as a mom, wife and community member. I think it is very important to do that because who we are is a full package. I’m a first generation Canadian, originally from China. I have two decades of experience in marketing and PR in North America and China. I left a six figure stable job to become an entrepreneur. I now run a marketing agency BEYOO - Lifestyle Marketing Agency. With team members and partners in LA, Toronto, Calgary and Shanghai, we focus on the Asian diaspora community and Asian market entry for North American luxury, travel and health and fitness brands. Our mission is to help promote the Asian way of life, help brands cross the cultural boundaries, build awareness, gain customers using the right strategies. Another one of my selfish goals is, I hope, through raising awareness about internationalism, cross-cultural understandings, my children, girls of Chinese descent, will enjoy more freedom and more opportunities to be whoever they choose be and to realize their fullest potential.

🌟 "New Chinese Style" Designs Continue to Shine in 2024! 🌟 The search for spiritual meaning is driving new generations in China to reconnect with their roots through fashion and lifestyle design. 🔹 Following the Chinese New Year Gala, which showcased traditional Chinese outfits, hashtags like #ChinaChic and #NewChineseStyleOutfit garnered over 500 million views on Douyin. Hanfu content alone saw a 325% year-on-year increase, highlighting an ongoing trend symbolizing heritage and cultural pride. 🔹 The New Chinese Style blends modern aesthetics with traditional cultural elements, gaining popularity among younger consumers. On Xiaohongshu, "new Chinese-style outfits" has over 1.8 billion views! 🔹 Brands are embracing this trend: Arc’teryx's Dragon Year collection sold out instantly, trading for up to 20K RMB on the secondary market, while Adidas Originals released collections in traditional colors like Ink Blue and Mint Green. 🔹 Analysts see this trend as a sign of growing confidence in local culture. However, its sustainability remains to be seen, especially in the sportswear sector, where balancing materials, aesthetics, and price is key. International brands are tapping into this powerful trend, but authenticity and cultural relevance are crucial for truly connecting with the younger Chinese audience. #NewChineseStyle #ChinaChic #YearOfTheDragon #CulturalHeritage #FashionTrends #ChineseFashion #Douyin #Xiaohongshu #ArcTeryx #AdidasOriginals

One of our clients' Taobao Store enjoyed a 2500% increase in traffic from one organic Xiaohongshu post. So what is Xiaohongshu? It's an Instagram like platform popular in Chinese communities globally. It's also the only platform that connects overseas/global Chinese with domestic users. As of 2023, the platform has 350 millions users, and more than half are active monthly! Like I always have said, a foreign brand will only have a chance to go big, or even survive in China only if it has become popular among Chinese consumers in the country your brand originates from. And Xiaohongshu is the best platform to do that - reach overseas Chinese in your country, and also Chinese consumers who appreciate the lifestyle and value your brand carries. Talk to us about starting your branded Xiaohongshu account for as low as $1,000 a month, with bonus influencer content included.

I completed my 30K training this past Sunday. And I now finally feel ready to announce that I will be participating in the full marathon race in Calgary on May 26. I loved running as a kid, but I only started running long distance again three years ago after I felt the pressure of running my business was wearing me down mentally and physically. But maybe my motivation and rediscovered interest in running was also influenced by the trends in China. Follow me #jingfluence for insights on Asia’s wellness industry #Asiamarkets #Asiabusiness #sportswear #sportsindustry #chinamarketing #chinabusiness Nancy(Naixin) Kang Hexie Digital 海上曦 BEYOO - Global Asian Influencer Platform

In 2024, influencer marketing continues to thrive. Are you ready to develop your own strategy for collaboration? Here, we delve into some new emerging trends and helpful tips, including why and how to work with Asian American influencers and those from China. #influencers #influencermarketing #marketingstrategy #contentcollab #contentcreation #collaboration #influencerstrategy #asianinfluencers #socialplatform #socialmedia #meta #instagram #facebook

Lululemon and Nike's revenue is soaring in the greater China market, thanks to the sports boom. Are you ready to catch the wave with us? #sports #wellness #outdoor #activity #GenZ #outdooractivities #citywalk #lululemon #Nike #branding

I think this is my best pitch yet about BEYOO - Global Asian Influencer Platform! If you have a product, own a brand, and are thinking about selling to Asia, or the Asian communities in the US and Canada, please give this a listen. I promise it won't disappoint. BEYOO is a global Asian influencer platform that helps you enter and penetrate the Asian market faster, and easier, using influencers as your strategic partners. Why is the Asian market so important? We all know that the Canadian economy relies on exports, and we also know that Asia is our most important export market.  In 2023, our exports to China, Japan and Korea was 41 billion USD. They are our largest trading partners and they are also the three largest e-commerce markets in the world.  There’s no Amazon, and the biggest e-commerce players are Taobao, JD,... and different social media platforms and content interests. And most importantly, More than 50% of online transactions happened through live-commerce.  BEYOO is a solution that will not only help our service agency scale and also help your business to scale in the Asian market. The platform is a perfect blend of our human knowledge, dedicated service and the intelligence of our powerful influencer data. How it works, it puts your business through an Asian Success Calculator to determine whether you are ready to enter the Asian market. If you are, it will provide you with a custom market entry plan that includes smart matching for your brand to the right Asian social and live commerce influencers. And they can start selling your products in Asia immediately. 

In 2024, brands will need to continue their push to connect with the unique Gen Z audience on the platforms they prefer and make sure they are taking into account just how nuanced and authentic this generation is ☀ In the post, we provided 5 Tips on how brands can connect with Asian GenZ consumers in 2024, including insights on where they begin their product searches 📈 #GenZ #socialmedia #Asianconsumers #WeChatmarketing #Asianmarket #brandstrategy #GenZconsumers

If a room buzzing with entrepreneurial energy excites you, make sure to have your RSVP for the Velocity North Showcase on March 20th. 📅 Date: March 20 🍕 Social, Food & Drinks: 5:00pm 🎤 Pitches: 6pm 🏢 Venue: Edmonton Unlimited RSVP Now: https://lnkd.in/dE3CUGR3 So what’s the buzz? From disrupting international student admissions to transforming customer care, these startups from Northern Alberta are ones to watch. BEYOO - Asian Creator Platform connects brands with Asian influencers globally, while Constructschön Sustainable Urban Development Inc. accelerates sustainable land development with blockchain. Gummy Nutrition Lab innovates gummy-based supplements, and LitLife tailors fitness regimens with AI. My Fertility Labs empowers women with personalized fertility care, and Partyra simplifies event planning. Q-Block Computing pioneers quantum-inspired hardware for social good, and Re(source) Energy drives sustainability. With RankUs, decision-making becomes effortless. Scooly is a CRM platform for international study and Arii Guest Services Secure SaaS solutions for optimal data management. It's going to be a show! Join us for the grand finale! Come cheer on these cohort graduates as they take the stage to share their bold ideas! #StartupSuccess #StartupMilestones #AlbertaCatalyzer #ABTech #AlbertaInnovates #ABScaleupGAP #entrepreneurship #startup