BeyondBrands

The #BeyondBrands team wishes you all the joys of the season and happiness throughout the coming year. As we reflect on this past year, we’re filled with gratitude for the incredible community of partners and collaborators who make BeyondBrands what it is. Together, we’ve achieved so much—helping purpose-driven brands grow, thrive, and make a lasting impact in the world. Our success is a testament to the power of teamwork, shared values through our Quintuple Bottom Line® framework, and a true commitment to creating positive change in the CPG space. Thank you to everyone who has been part of this journey with us. Here’s to another year of working together to build a brighter, more sustainable future.

We love seeing Subourbon Life in this recent article in Woman's World magazine's "Best Canned and Premade Cocktails That Are Better Than Making Your Own". Read more here: https://lnkd.in/gBdieDE2 Subourbon Life launched a crowdfunding campaign to grow and Find Their People - supporters who love delicious, crushable bourbon-based cocktails. Please check out the campaign and consider investing in this fast-rising brand and amazing Founder, Jen Hardell here: https://lnkd.in/gZ_qmntW

🚀 BeyondSKU Pitch Showcase Day is Almost Here! 🚀 In 2019, SKU, the first and leading CPG accelerator, partnered with #BeyondBrands to launch BeyondSKU—a program dedicated to empowering emerging CPG brands. Track 5 kicked off this fall, and now we’re thrilled to watch this incredible cohort take the stage! 📅 Join us on January 23, 2025, as the Track 5 Founders present their hard work, vision, and innovation at the BeyondSKU Pitch Showcase Day. This in-person event is a celebration of the dedication, collaboration, and growth of the Founders, Mentors, Sponsors, and the entire BeyondSKU community over the past three months. We can’t wait to see these inspiring brands shine! Learn more about the Founders and details below and RSVP here. https://lnkd.in/gXfDjvDt  

Just in time for the holidays, Blobs is bringing the fun back to candy with exciting flavors in unique shapes, while delivering on key consumer needs of low-sugar, low-carb, vegan, gluten-free, & non-GMO. It's really a perfect stocking stuffer! Blobs, founded by Mike Schanbacher and Nicholas K., is a better-for-you, Guilt-Free, Flavor-FULL confectionary brand that is on a mission to challenge category preconceptions on what it takes to be a modern candy brand.   #BeyondBrands was tasked with building and launching a targeted brick n’ mortar retail sales distribution and marketing strategy to ensure that Blobs breaks through for fast adoption and sustainable traction. Learn more on our approach and impact for Blobs here: https://lnkd.in/gDX6iNef

As partners, BeyondBrands is proud to support Free Bird Southern Spring Water on their journey to create a product that’s not just refreshing but also reflective of a commitment to sustainability. From ideation to execution, this collaboration has been all about creating something extraordinary in the canned water space. We couldn’t be more excited for this moment and for the future of FREE BIRD Southern Spring Water as they soar to new heights in the beverage space. Congratulations to the team on this milestone moment—we’re honored to be part of your story! Learn more via the video below and be sure to follow them on LinkedIn, Facebook, Instagram and TikTok!

A year ago BeyondBrands quietly launched its own sister agency, BeyondSpirits, that focuses on the alcohol and alcohol-adjacent industries.    One the first clients was Subourbon Life, led by the dynamic Founder & CEO Jen Hardell. It all started in her backyard in New Jersey, where she served her signature bourbon cocktails - mixed with pink lemonade and mint - to friends and family. Inspired by their enthusiasm, she wondered, “Could I turn this into a thriving brand?”   The answer was yes!   BeyondSpirits partnered with Jen to turn her idea into a reality. The BeyondSpirits team optimized her recipe, secured a co-packer, and crafted the complete brand architecture. From building the go-to-market strategy to designing an investor deck and helping Jen raise the initial startup capital - our team was there every step of the way.   Subourbon Life has just launched a crowdfunding campaign to grow and Find Their People - supporters who love delicious, crushable bourbon-based cocktails.   Please check out the campaign and consider investing in this fast-rising brand and amazing Founder via the link below. https://lnkd.in/g2fP_4P3

The BeyondBrands team is feeling inspired and energized after connecting with so many passionate innovators, entrepreneurs, and thought leaders at BevNET.com Live. From insightful panels to engaging conversations with emerging beverage brands, this year’s conference was a testament to this vibrant, ever-evolving industry. Whether it was supporting brand launches, sharing ideas, or learning from industry leaders, we leave BevNet Live with fresh ideas and new collaborations on the horizon. Let’s keep the momentum going — we can’t wait to see how we all continue to shape the future of the beverage space together! Eddie Pearson Chris Cuvelier Bret Johnson Andrei McQuillan Alex Michaelsen Matt Teitelbaum Jay Williams John Lim Michael Huntsman, CIMA® Justin Prochnow Mike Schneider Mark Doskow Trent Moffat Eric Schnell

Exciting News! BeyondBrands Partners with Free Bird Southern Spring Water, for Their Official Launch at BevNET.com Live We’re excited to introduce FREE BIRD Southern Spring Water, proudly sourced from Georgia’s Blue Ridge Mountains. Making its debut at BevNET.com Live, FREE BIRD offers crisp, clean refreshment in a sustainable 19.2oz aluminum can. With a mission rooted in simplicity, sustainability, and the American spirit, FREE BIRD focuses on reducing plastic waste by promoting the use of recyclable aluminum cans and encouraging a sustainable consumer choice Launching with two refreshing SKUs — Still and Sparkling Southern Spring Water — FREE BIRD will be available for purchase online starting in January 2025, followed by retail and food service expansion across the Southeast. Learn more via the link below. https://lnkd.in/gMmixvyW

Our CEO and Co-Founder, Eric Schnell was a judge today at the New Products Showdown at the BevNET.com Winter Conference. See below on what Eric looks for in up and coming beverage brands, from the passion of the founder to their overall growth plan. For our team at BeyondBrands, BevNet is THE place to gain insights, learn from top industry experts and a perfect place for co-creating new partnerships and relationships. That's why we're excited that BeyondBrands is a table sponsor at this year's conference and we will unveil two of our hottest beverage brands in our partnership portfolio. More soon on these exciting new partnerships this week!

BeyondBrands is proud to partner with Naturally New York for their upcoming The Holiday Bazaar!    Join us on Wednesday, December 11th, from 4-10 p.m. in NYC for an unforgettable evening of shopping, sipping and celebrating this holiday season.   This festive gathering will bring together the Naturally New York community and CPG industry professionals for an exciting opportunity to connect, discover, and enjoy the holiday spirit.   What to expect: 🤝 Networking with more than 250+ attendees from our wonderful community 🎁 Holiday Marketplace featuring 40+ natural brands from our community so you can shop until you drop! 🍽️ Delicious treats including complimentary food, beverages and cocktails 🎶 Live Entertainment featuring a DJ, photo booth and special surprises!   RSVP HERE: https://lnkd.in/gbD3AGBT   #naturallynewyork #partner #happyholidays #holidaybazaar #cpg #networking #beyondbrands #cpgfounders