Here’s every tool we use for cold email campaigns, along with their annual costs (if paying full price).
I’ve broken down the price per client where applicable; otherwise, it’s the full license fee.
•Clay Enterprise License = $80k/year
•Smartlead Custom Plan = $1,100
•Smartlead SmartDelivery Expert Plan = $7,200
•Ocean.io Professional Plan (20k monthly exports) = $13k
•Common Room Starter = $7,500
• Apollo.io Professional = $1,000
•Store Leads Enterprise License = $11,400
•LinkedIn Sales Navigator = $1,200
•ExportApollo.com (http://exportapollo.com/) = $4k
• BounceBan (Verify risky emails without sending messages) = $1,788
•Reoon Technology = $1,000
•OpenAI = $3,000
•Anthropic's Claude = $2,000
•Inboxes = $2,000
•PhantomBuster = $1,200
•DynapicsTec Systems & Solutions = $480
•ScreenshotAPI.net = $360
•Sendspark = $6,000
•Make.com = $300
•Prospeo.io = $4,500
•Apify = $400
•Bardeen = $400
•ScrapeLi = $1,200
Total = $151,028
When you work with StackOptimise ⚙️, you’re leveraging a stack worth $151,028 per year.
We’ve seen customers get caught up in the hype around tools like Clay and Smartlead, only to dive in too quickly, end up in a mess, and watch the fees start to rack up.
Start with an agency that has the stack and the expertise already. Prove the concept. Then, take it in-house.