Balancy

We are excited to make this incredible giveaway together with Anton Slashcev (aka Santa) 🎅 ✨ Let's make dreams come true!

What a year it has been! 🎉 Balancy founders Pavel Ignatov and Andrei Apanasik shared a recap of Balancy’s 2024 achievements and their vision for the future of LiveOps. Don’t miss the full story: https://lnkd.in/dS9WtKBu

📰 ✨ 𝗫𝗺𝗮𝘀 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗼𝗻 𝗕𝗮𝗹𝗮𝗻𝗰𝘆 𝗯𝗹𝗼𝗴. 𝗧𝗵𝗲 𝗵𝗶𝘀𝘁𝗼𝗿𝘆 𝗮𝗻𝗱 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗳𝗿𝗲𝗲-𝘁𝗼-𝗽𝗹𝗮𝘆 𝗺𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗺𝗼𝗱𝗲𝗹. In this article, Michael Khripin explores the evolution of the free-to-play model, from in-app purchases to battle passes, subscriptions, and gacha mechanics. He also discusses emerging trends like AI-driven special offers, and how they could shape the future of gaming monetization. Enjoy the read!

We’re excited to share that Balancy has been featured as the “𝐀𝐩𝐩 𝐨𝐟 𝐭𝐡𝐞 𝐖𝐞𝐞𝐤 🥇” in Tibi Goanță's newsletter. This newsletter is also a favorite for our team to stay updated on the latest trends and news. The quick, easy-to-read daily updates are perfect for starting the morning without browsing multiple media sources. We recommend it!

What a year it has been! 🎉 Balancy founders Pavel Ignatov and Andrei Apanasik shared a recap of Balancy’s 2024 achievements and their vision for the future of LiveOps. Don’t miss the full story: https://lnkd.in/dS9WtKBu

🎄☕ 𝘾𝙤𝙯𝙮 𝙖𝙡𝙢𝙤𝙨𝙩-𝘾𝙝𝙧𝙞𝙨𝙩𝙢𝙖𝙨 𝙬𝙚𝙗𝙞𝙣𝙖𝙧 𝙖𝙣𝙙 𝙜𝙖𝙢𝙚 𝙚𝙘𝙤𝙣𝙤𝙢𝙮 𝙘𝙝𝙖𝙩! Join us for a webinar with Alex Wiserax, Senior System Game Designer at AppQuantum and the author behind 𝗪𝗶𝘀𝗲𝗿𝗮𝘅, a Telegram channel and article hub for game design enthusiasts (@wiseraxite). 🔗 Registration is open: https://lnkd.in/drzd2VQV Drawing from his experience of designing game economies for $150M games, Alex has created a comprehensive guide on game economy, balance, and monetization. From this presentation, you will learn: ✅ How resource flow works in games; ✅ The role of player psychology in shaping the game economy; ✅ Practical steps to balancing the game economy; ✅ Different monetization models for sustainable revenue; ✅ How to use data and metrics to optimize your game economy. Register now!

Tomorrow, our team will join the #livestream of Alexander Shtachenko and ProGameDev.net to dive into the world of LiveOps tools and explore the different approaches studios use to build their infrastructure. Don’t miss the chance to hear from Pavel Ignatov, our CEO, and Michael Khripin, our Product Owner, as they share insights about Balancy and LiveOps. 📅 November 20 at 5 PM CET 📍 Live on Alex's YouTube channel: https://lnkd.in/dEyTsVtm 💬 Got questions? Join the stream and ask them live! Or leave them on this website before the stream: https://lnkd.in/dG9knSWh

🚀 𝟯 𝘁𝗶𝗽𝘀 𝗳𝗼𝗿 𝗽𝗹𝗮𝘆𝗲𝗿 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗳𝗿𝗼𝗺 Scopely's Kiran Nair When building successful game experiences, understanding player behavior and segmenting effectively is crucial. Here are three key factors to consider in player segmentation, shared by Kiran in Balancy's recent webinar: ⏳𝘛𝘪𝘮𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘨𝘢𝘮𝘦 New players and longtime veterans need different experiences. Customize events to give newbies an easy start and veterans a fun challenge. 💸 𝘚𝘱𝘦𝘯𝘥𝘪𝘯𝘨 𝘱𝘢𝘵𝘵𝘦𝘳𝘯𝘴 Look at how much players have spent overall and recently. This helps you offer special deals that fit each player’s spending style. 🔄 𝘗𝘭𝘢𝘺 𝘧𝘳𝘦𝘲𝘶𝘦𝘯𝘤𝘺 Track how often players log in. This will influence your communication and notification strategy. The right segmentation helps give players a personalized experience, making them more likely to stick around and enjoy the game!

🎃 𝗡𝗲𝘄 𝗟𝗶𝘃𝗲𝗢𝗽𝘀 𝗱𝗲𝗰𝗼𝗻𝘀𝘁𝗿𝘂𝗰𝘁: 𝗛𝗮𝗹𝗹𝗼𝘄𝗲𝗲𝗻 𝗘𝘃𝗲𝗻𝘁 𝗶𝗻 𝗠𝘆 𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝗛𝗼𝘁𝗲𝗹 𝗯𝘆 SayGames. 🔗 The link to the video deconstruct is in the comments below. 🦇Just in time for Halloween, discover how Say Games brought festive excitement to My Perfect Hotel last year with a fun, simple mechanic of the "Halloween Hunting" event. ⚡️This event shows the power of combining themed gameplay with well-timed offers for perfect synergy. 🎥 Watch our new YouTube video to learn how to create similar LiveOps using Balancy!

🎙️ Yesterday, we held a session about IAP monetization and in-game shops on the Edvice platform. One of the key questions discussed was around segmentation criteria. For example, 𝘩𝘰𝘸 𝘥𝘰 𝘸𝘦 𝘵𝘢𝘪𝘭𝘰𝘳 𝘰𝘧𝘧𝘦𝘳𝘴 𝘧𝘰𝘳 𝘯𝘦𝘸𝘣𝘪𝘦𝘴 𝘷𝘴. 𝘷𝘦𝘵𝘦𝘳𝘢𝘯𝘴? 🤔 Our expert, Julia Iljuk, shared her valuable insights on this topic and highlighted strategies to optimize engagement with your shop through targeted offers. 📹 The full recording is already available on the Edvice platform – don’t miss out!