B Lab

At B Lab, we believe rest is a radical act—and essential for driving meaningful change. This holiday season, our offices will be closed from Dec. 23 through Dec. 27 to give our team time to recharge, reflect, and connect with loved ones. Supporting the well-being of our colleagues is core to our mission, because building a better future starts with taking care of ourselves and each other. We hope you take the time to recharge and reflect, and we wish you all a restful festive season. ✨

📩✨ Our last newsletter of 2024 is here! This month's Forces for Good newsletter takes a moment to celebrate an extraordinary year for the global B Corp movement. From incredible growth in brand awareness to bold advancements in standards and impactful systems change, this year proved the transformative power of collective action. Together, we’re proving that business can—and must—be a force for good. 👉 Dive into the full newsletter for reflections on 2024’s milestones and a glimpse into what’s ahead in 2025, including new standards, season three of our podcast, and the return of B Corp Month! 🗞 If you haven't already, subscribe now to keep up with the most important developments in the #BCorp movement. #Newsletter #ForcesforGood #BCorpMovement #Sustainability #SystemsChange

75% of B Corps in Africa say their certification helped them attract investors. But why does #BCorp Certification stand out to investors? Our B Lab Africa team spoke to B Corps in the region, and here’s what they shared: ✅ It proves their impact. For companies like iqbusiness it’s all about credibility. “We onboarded a new majority investor last year. Our B Corp status was part of our impact positioning and attraction.” — Adam Cracker, CEO of IQbusiness 🤝 It connects them with the right investors. Claire Harcourt-Cooke from Creative Contracts explained how certification opens doors: “B Corp certification has helped to identify funding opportunities, as well as to connect us with like-minded investors.” What’s your experience? Has your impact helped attract investment? Drop a comment below – we’d love to hear it! 💬 Discover more insights into B Corp brand awareness in our latest report: https://bit.ly/3ZTggIh #ImpactBusiness #SustainableInvesting #ImpactInvestment

"While it’s true that the path 'from corporate activism to progressive outcomes may not be as short or as straight as its proponents had hoped', the path itself remains clear." In a letter to the Financial Times, B Lab UK's executive director, Chris Turner explores why the shift towards stakeholder capitalism represents a long-overdue transformation. What are the key takeaways? ❌ The rise of stakeholder capitalism isn’t about “wokeness” or posturing—it’s an increasing number of CEOs recognising that shareholder primacy is outdated. As Chris stated in his article, "The view that this could be driven by 'wokeness' is misguided. Nor can the emergence of stakeholder capitalism reasonably be construed as 'virtue signalling'". ✅ Thousands of B Corps worldwide are proving that balancing profit with purpose drives real results, including higher turnover and improved staff retention. 🚨 While individual corporate decisions are important, the shift remains fragile without structural accountability. That’s why the Better Business Act campaign is pushing to amend Section 172 of the Companies Act, ensuring businesses consider people and the planet alongside profit. 🔑 Stakeholder capitalism benefits both business and society. By embedding it into corporate law, we can make this progressive shift permanent. Let’s champion a business world that works for everyone. #BetterBusiness 🔍 Read the full letter: https://lnkd.in/eqd8sPGs Read the original article Chris responded to: https://lnkd.in/egFuYrpw

In a traditional economy, wealth and decision-making are often concentrated at the top. But B Corps are creating a more inclusive approach. Whether through employee stock ownership plans (ESOPs) or cooperatives, #BCorps are changing the narrative around business ownership, creating wealth for employees and fostering a more inclusive and democratic business environment. This shift is key to building a more equitable economy, where power and wealth are more evenly distributed, and everyone has a chance to succeed. Discover how B Corps are using employee ownership to drive success and create lasting impact. Read more on B Lab U.S. & Canada’s blog: https://bit.ly/4iF6q47 Photo: Mykola Romanovsky #EmployeeOwnership #StakeholderEconomy #SustainableBusiness #BCorp

🎁✨ Looking for gifts that truly give back this holiday season? The New York Times NYT Wirecutter’s latest gift guide has you covered! Spotlighting amazing #BCorps like Greyston Bakery, Diaspora Co., and other changemakers, this guide is packed with purpose-driven brands that do good for people and the planet. 🔗 Check out the full list: https://lnkd.in/dfp-e9-H How do you make gift-giving meaningful? Share your tips for shopping with purpose! ✍🏼 #BCorp #GiftGuide #ShopWithPurpose

As Mary Portas OBE—businesswoman, activist, author, and founder of Portas Consultancy & Agency—explains in her book Rebuild, we’re entering a new era: the Kindness Economy. This new economy moves beyond "more, bigger, faster" to a value system where businesses enrich our lives, contribute to social progress, and respect the planet. The #BCorp movement is leading this transformation, showing that businesses can thrive while making a meaningful impact. As a community, B Corps are creating a kinder, more inclusive, and equitable economic future—where success is measured by businesses' contributions to people and the planet, not just their bottom line. 💡 Explore how B Corps are bringing the Kindness Economy to life at bcorporation.net Photo Credits: Sally Crane

Despite being newer and smaller than markets like the US, the UK’s #BCorp community punches well above its weight in brand awareness. Why? The power of a close-knit community, with many B Corps concentrated in London, drives collaboration and amplifies impact. Take the Good News Store during B Corp Month: 130+ B Corps joined forces, attracting 3,000+ visitors and generating 90M impressions. Efforts like this, along with initiatives like the Better Business Act, show how UK B Corps amplify their impact through collaboration, raising awareness of the #BCorp movement far beyond their size. 💬 How does your community create impact? Tell us below! Want to learn what’s fueling B Corp brand awareness in other regions? Dive into our latest report: https://bit.ly/4ePmgae B Lab UK #BCorp #CommunityPower #Sustainability

It’s that time of year! 🌟 Instead of songs, we’re bringing you our top moments from 2024. Here’s what made this year unforgettable for B Lab and the #BCorp movement. Share YOUR top moments with us in the comments!👇 B Lab UK Sistema B B Lab U.S. & Canada B Lab Australia and Aotearoa New Zealand B Lab Africa

The world is changing – and so are the expectations on businesses. Workers, consumers, and investors are asking more of companies: to lead in creating an economy that works for everyone. But what does that actually look like? At this year’s Reuters NEXT in New York City, Sarah Schwimmer, Co-Lead Executive of B Lab Global, will explore this question in an interactive roundtable discussion on Tuesday, December 10. Together with leaders from across industries, Sarah will delve into: 📍 What makes a “good job” in today’s economy 📍 Lessons from #BCorps on worker-friendly practices 📍 How leadership can spark real, lasting change Join us for this timely conversation and be part of the movement to build an economy that works for everyone. Register at https://lnkd.in/eSRVcV3N #Geopolitics #Finance #Climate #Technology #InclusiveEconomy #GoodJobs #ReutersNEXT