Ayzenberg 🔜 CES

We’re headed to CES to explore the future of innovation and how AI, data, and emerging technologies are revolutionizing the way we connect brands with audiences. Interested in discussing the next wave? Reach out—we’d love to connect. #CES

A few thoughts. As I prepare for CES, I'm reminded that while technology's rapid evolution is undeniable, many of today's breakthroughs result from decades-long development and experimentation—hard work from smart people. So, while I'm excited about the tech, I'm also focused on how this maturation enables brands to connect with audiences in ways we've only theorized. The convergence of AI and data analytics is key to this. We can now collect and work with insights into consumer behavior at a scale unheard of in years past. By developing "brand algorithms," we can anticipate needs, deliver personalized experiences, and ultimately approach a true 1:1. The widespread adoption of technologies showcased at CES, like wearables and connected devices, opened new doors for data collection and analysis from the millions of devices available today. This evolution is not a trend—in fact, I think it's an exponential cycle of new data injections from real-life events. Ayzenberg has been at the intersection of brand + tech since our inception. Brand = Culture Tech = Insight We witnessed the rise of AI-forward software development, made possible with NVIDIA graphics cards and the power of the GPU. Since 2013, we've been developing the practice of marketing science, creative exploration, and measurement. Our mission has been to measure and create social media, enhanced by AI learning, through the entire virtuous cycle of [a] Listen > Create > Share. Fortunately, we have clients from Mag7 or very near this sphere. Seeing the new hardware and devices at #CES has always been a joy; so has the feeling of not being able to decide whether I’m a buyer or seller. If you're attending CES and interested in the same, let's connect and discuss how we can continue to shape the future of our industry together.

⭕🔺🟥 Your presence is requested... to watch a compilation of key moments from our influencer activations for Netflix Games' Squid Game: Unleashed—a new party royale mobile game inspired by the globally acclaimed series Squid Game. From live reactions during The Game Awards, where everyone’s favorite masked overseer took over the most-watched TGAs in history, to immersive gameplay demos post-launch and 🔴 experiential activations 🟢 drawn from the series, influencers including Emiru, Fuslie, Sykkuno, BBno$, JasonTheWeen, CourageJD, and Symfuhny brought the excitement to millions of fans worldwide. Many thanks to Netflix Games for the invitation to help announce the new title with a bang. Check out full campaign details here: https://alist.ly/4gtOw30

The Game Awards 2024 made a massive impact across social media, generating an impressive $25,178,822 in Earned Media Value (EMV) from native posts and streams alone. Dive into our breakdown of top performers from the event, powered by insights from Social Index.

We've got your guide to the greatest hits at The Game Awards. 🎮 If you’re around Peacock Theater this Thursday, stop by to say ‘hi’ to the Ayzenberg crew at the JW Marriott Los Angeles L.A. LIVE. #TheGameAwards

According to Social Index, the Jake Paul vs. Mike Tyson fight on Friday generated a whopping $236M+ in Netflix-watched EMV and $290M+ in Twitter hashtag EMV for #PaulTyson. 🥊 Read further to discover why this matters for your brand and how to tap into appointment-based viewership. #EMV #earnedmedia

It's one of the best ways to end the week. We're honored to be recognized by The Clios for the work we're doing across social and video with Bethesda Softworks + ZeniMax Online Studios, Activision, Riot Games, and Xbox. Between assembling a crew of influencers including the Baddest Man On The Planet, bringing personality to peripherals with visual wizardry, tinkering with filters for some native platform antics—or even crafting an eldritch vision in the realms of fantasy—it's a great way to get a retrospective on just how awesome the people you surround yourself are. Congratulations also to Paramount Pictures and Xbox on their wins—thanks for including us on the journey!

It ain't much, but winning a Silver Clio for a tweet about feet is honest work. https://lnkd.in/gwCiFAKt Major shoutouts to Brian Shanahan for always empowering us to take smart creative risks, and to all our friends at Ayzenberg who pitched and developed this idea with us!

Unlock the power of AI in creative marketing with our comprehensive guide to prompt engineering. Learn advanced techniques, real-world applications, and future-proof your skills in this in-depth exploration of AI collaboration.

Xbox leveled up gamescom 2024 with its biggest booth yet, dropping game-changing announcements and teaming up with Blizzard Entertainment for an epic collab. Here's how we helped bring the action in Cologne to fans around the world: https://alist.ly/3YtKEas