Autosport Business

2024 saw a major revolution in the fuel regulations for the world’s top two motorcycle racing categories. With a full year of learning behind them, how are companies like TotalEnergies handling the switch to 40% non-fossil fuels in MotoGP and WorldSBK? Monster Energy Yamaha MotoGP TotalEnergies Mobility Solutions #EnergyTransition #RacingFuel #FutureOfRacing https://lnkd.in/gG_rC-u8

"We're not here to come middle of the field" Williams Racing is on a mission to return to the top of F1 and at the heart of that assignment is the team's early careers programmes. Bryn Lucas spoke with their Chief Human Resources Officer, Ann Perrins, and Head of Talent & Leadership, Sasha Prince, to find out more on why investing in the future is at the heart of their comeback plan. For full video and story: https://lnkd.in/dtpZKE3r

All the nominees for the Pioneering and Innovation Award at the 2025 #AutosportAwards 🏆 The award recognises an individual or an entity that has shown a pioneering spirit or demonstrated true innovative thinking in motorsport. This could be in the fields of technology, diversity, sustainability, communications or others. ✍️ Mark Mann-Bryans

WMG, University of Warwick – Waste2Race sewage-powered race car have been nominated for 'Pioneering & Innovation' at the 2025 #AutosportAwards 🏆 Students at the WMG at The University of Warwick have been busy building a hydrogen-powered car fuelled by sewage. The car will run off a byproduct of Wastewater Fuels treatment technology being trialled at Seven Trent, with the Waste2Race Le Mans Prototype (LMP3) racecar built from a selection of spare and unused parts. It will be used to attempt to break one of several land speed records depending on how it performs, including rankings for the fastest standing and flying starts for a mile and a kilometre, with the Waste2Race project funded by the Research Innovation Fund from UKRI via Research England. Judges praised WMG for the execution of the project that also “transmits the passion for sport to a new generation of young people”.

Pirelli – Forest Stewardship Council-certified tyres have been nominated for 'Pioneering & Innovation' at the 2025 #AutosportAwards 🏆 Earlier this year, Pirelli became the first company to produce a complete range of FSC-certified tyres for motorsport, with all the tyres used across the 2024 Formula 1 season marked with the FSC logo, a significant moment in the manufacturer’s move to being more sustainable. The FSC-certified tyres were introduced following an intense development programme that began in 2022, which showed clear results in terms of both reliability and performance. FSC certification is the latest sustainability initiative put in place by Pirelli, with all tyres brought to the track for a grand prix being transformed into secondary raw materials after use while the electrical energy used to make them comes exclusively from renewable sources. The panel saw Pirelli’s innovation as a demonstration of the “capacity to change the sport” with a “lasting impact” and the effective use of F1 as a global showcase for progress.

Google x Formula E – AI Hackathon Event have been nominated for 'Pioneering & Innovation' at the 2025 #AutosportAwards 🏆 Google Cloud and Formula E have been recognised with a Guinness World Record for the most participated in-personal generative AI hackathon after 1,130 people attended an all-day event ahead of the London E-Prix. Giving a diverse range of participants an opportunity to engage with AI technology and live race data in a high-stakes environment, aiming to establish Formula E as the world’s most innovative and fastest-accelerating sport. The record number of attendees tackled real-life challenges, such as developing AI systems to identify on-track incidents quickly and alert race control. The winning team, Ancoris, built and demoed a Vertex Agent which consumed a two-hour race and created a two-minute summary podcast in any language required, with driver data and future events also taken into account. Judges pinpointed the use of Formula E in a strong campaign that was on “a bigger scale than anything seen before in motorsport.”

STEM Racing, Supported by Formula 1 have been nominated for 'Pioneering & Innovation' at the 2025 #AutosportAwards 🏆 Formerly known as 'F1 in Schools', STEM Racing, Supported by Formula 1 is celebrating 25 years since its inception, F1 in Schools creates their own version of a Formula 1 team, with students working together, assigning roles and responsibilities for a specific area – such as design, manufacturing and branding. Once developed, the teams compete in STEM Racing events as well as presenting their effort to a team of judges, which in the past has included members of F1 teams. The events start out at a regional level, before progressing to national events and eventually, the best of the best compete against other countries in the Aramco STEM Racing World Finals – held in 2024 in Saudi Arabia. The panel was left impressed by the two decades of work from STEM Racing, Supported by Formula 1 which has “reached millions of young people, ensuring many funnel into a STEM career” and also noted the drive to increase female participation.

Hosting some of the best-attended motorsport events across the globe is not an easy challenge – however, the #AutosportAwards judging panel has shortlisted four of the best venues from 2024 🤝 ✍️ Mark Mann-Bryans

South Florida Motorsports – Miami Grand Prix have been nominated for 'Promoter of the Year' at the 2025 #AutosportAwards 🏆 Miami once again staged one of the most memorable races of the 2024 Formula 1 season, as Lando Norris took his maiden victory. As well as the on-track action South Florida Motorsports (SFM) also invested in the paddock, including a team village on the Miami Dolphins football field, also offering fans a unique view of the inner workings of an F1 paddock, with spectators able to access the Hard Rock Stadium. The now iconic dry-dock Marina was again in place and Miami again set a high bar from a hospitality perspective. The commitment to the Miami Gardens community also saw SFM provide local children with garage tours, F1 team talks and a pit lane walk as well as distributing tickets to local residents. Judges noted that Miami had used learnings from 2022 and 2023 and it was now more than “just a destination” with lots to do for fans and that it had “quickly established” itself as “a premium in F1” and was becoming “what the Monaco Grand Prix used to be”.

Las Vegas Grand Prix have been nominated for 'Promoter of the Year' at the 2025 #AutosportAwards 🏆 For its second year as a Formula 1 venue, the Las Vegas Grand Prix introduced new elements aimed at enhancing on-track action and fan experiences. A Mercedes one-two, with George Russell leading home Lewis Hamilton, was the highlight of a memorable weekend which also saw Max Verstappen claim his fourth successive world championship. An ice rink on the roof of the Paddock Club, Gordon Ramsay hosting dinner in his own garage couples tying the knot with Elvis at a Paddock Club-themed wedding chapel gave the distinct Las Vegas vibe. The introduction of Ferrari Challenge as a support series added to the spectacle, which made use of iconic landmarks such as the Sphere, while organisers also introduced 10,000 more ticket options with more general admission tickets made available. Judges were pleased to see Vegas doing things differently, including a unique all-inclusive ticker option, with “vast” improvements from year one to year two and further moves to “look after fans”.