Augurian

Struggling to get value from your analytics data? Your team structure might be the problem. Data can be one of your most powerful assets—but only if you’re using it right. If your analytics feels more like a black hole of information than a source of clear insights, the problem might not be the data itself—it’s 𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝗶𝘀 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱. 🔑 𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝘁𝗿𝘂𝘁𝗵: Without a clear team structure focused on data analysis, even the best tools and reports will fail to deliver real value. You need the right people in the right roles, working together to turn raw data into actionable insights that drive decisions. Here’s why team structure matters for web analytics: 1. 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻: A well-structured team means everyone has clear roles, from data collection to reporting, ensuring no gaps or overlaps. 2. 𝗙𝗮𝘀𝘁𝗲𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: When roles are defined, your team can move quickly, turning raw data into insights that lead to better business decisions. 3. 𝗦𝗰𝗮𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆: As your business grows, a strong team structure helps scale your analytics efforts without losing clarity or focus. 💡 𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗶𝘀 𝘀𝗶𝗺𝗽𝗹𝗲: If your team is scattered or overburdened, your data will never live up to its potential. But with the right structure in place, analytics can transform from chaos into clarity—helping you make smarter, data-driven decisions. 𝗣𝗿𝗼 𝗧𝗶𝗽: Build a team that balances technical skills, strategic thinking, and communication. That way, your data doesn’t just get collected—it gets 𝘶𝘴𝘦𝘥 effectively. 💬 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝘁𝗲𝗮𝗺 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲? Do you have the right roles to get the most out of your data? 👉 Want to build a team that drives real value from your analytics? Check out our guide: https://lnkd.in/gSqpa2VV

How important is psychological safety in driving your team’s success? In this episode, Josh Becerra and Heather Boschke dive into why a safe environment is crucial for creativity, collaboration, and problem-solving within marketing teams. We cover: - The impact of psychological safety on team performance - How fear of failure holds back innovation - Steps to create a culture of trust and learning - Why great marketing requires a safe space to take risks Tune in to discover how building a supportive team culture can lead to better results and stronger relationships. https://lnkd.in/gHauwFNh

Is tracking your ROAS and CPA enough to optimize media spending? When it comes to paid media, Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA) are the go-to metrics. But here’s the catch: focusing on these alone won’t always give you the full picture. 📉 Here’s why you need a broader view to truly optimize your media spend: ❌ Common Mistakes: • Over-relying on ROAS: While it tells you how much revenue your ads bring in, it doesn’t show the long-term value of your customers or how efficiently you’re growing. • Only watching CPA: Sure, CPA shows what each conversion costs, but what about the quality of those conversions? Are they your ideal customers? ✅ Pro Tips: 1. Track customer lifetime value (CLV): This will help you understand the longer-term impact of your campaigns by determining how much value a customer brings over time, not just from the first purchase. 2. Measure incremental lift: Focus on how your ads drive actual growth in conversions, not just clicks or impressions. 3. Use multi-touch attribution: Recognize that not all conversions happen after just one interaction. Tracking all the touchpoints gives you deeper insights into what’s really driving performance. ROAS and CPA are important, but they’re just the beginning. To really optimize media spend, you need to look beyond these surface metrics and dig into deeper performance indicators. Want to learn how to get more from your paid media campaigns? Check out this comprehensive guide: Read more here https://lnkd.in/gpb-JZRX How are you optimizing your paid media spend? Let’s chat about strategies that can drive real results!

If SEO feels like a hot mess, your approach needs a serious overhaul. SEO shouldn’t be chaotic. If your strategy feels disorganized and you’re constantly playing catch-up with rankings, traffic, and results, it’s time to 𝗿𝗲𝘁𝗵𝗶𝗻𝗸 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗰𝗲𝘀𝘀. 🔑 𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗵𝗮𝗿𝗱 𝘁𝗿𝘂𝘁𝗵: A scattered SEO approach is more damaging than doing nothing at all. It leads to missed opportunities, wasted resources, and an unclear path forward. The companies that win with SEO have one thing in common—a 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱, 𝗿𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 that drives consistent results. Here’s why your SEO process matters: 1. 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆: SEO isn’t a one-off task. A clear process ensures you stay on top of optimization and trends. 2. 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: When your steps are well-defined, you avoid wasting time chasing the wrong tactics. 3. 𝗟𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: A strong process allows you to build on successes, rather than constantly starting from scratch. 💡 𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺: Without a structured SEO process, you’re left guessing what’s working and what’s not. It’s like trying to complete a puzzle without the picture on the box. But with the right approach, SEO becomes a clear, manageable path to sustainable growth. 𝗣𝗿𝗼 𝗧𝗶𝗽: Start by defining each phase of your SEO efforts—from keyword research to content creation to technical audits. Build a framework that keeps your team on track and your goals clear. 💬 𝗪𝗵𝗮𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗦𝗘𝗢 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗹𝗶𝗸𝗲? Does it feel cohesive or chaotic? 👉 If it feels like a mess, we’ve got the blueprint to fix it. Check out our guide to building SEO processes that drive real results: https://lnkd.in/g-kqu6x3

What if failing is the key to progress? "Failure is a point of learning." If we’re not failing, we’re not moving forward. Growth is rarely a straight line—it’s about the lessons in each setback. When I reflect on real progress, it’s always come from stepping out of my comfort zone, taking risks, and sometimes, falling short. This isn’t just about professional growth but building real trust. It’s about being vulnerable and sharing both strengths and areas where I’m still learning. This approach fosters deeper connections, where everyone is free to contribute without having to be the “guru” in the room. Shifting from a "guru mindset" to a growth mindset means embracing these learning curves as part of the journey. How do you make room for growth over perfection? Insight shared by Colleen Kranz💡

How open communication turns setbacks into strengths “You said you’d achieve these goals, but we’re not seeing those results.” Tough conversations like these happen. But the response can make all the difference. Instead of passing the blame or deflecting with, “Let me check with the team,” an open and honest approach builds trust and growth. Here’s how: 1. Share Real Insights: Acknowledge where things stand and share what you’re learning from the data, even if it’s not what you expected. 2. Adopt a Shared Learning Mindset: When transparency is the norm, setbacks turn into teachable moments, and everyone grows together. 3. Value Knowledge from Every Campaign: Even when results fall short, data can be uncovered, and lessons can be applied going forward. By approaching missed goals with openness, teams move past setbacks faster and get better at adapting. How does your team tackle these moments?

Think an audit is all you need to succeed? Think again. An audit is just the start. It shows you the gaps, but the real challenge is turning those insights into a roadmap that leads to results. Here’s what happens next: 1. Audits identify opportunities, not solutions: You may see where the gaps are, but it takes a well-integrated plan to capitalize on those opportunities. The real value comes when you move from the audit to defining a solid partnership agreement and action plan. 2. A compelling roadmap is key: The audit findings need to be transformed into a clear strategy, aligning insights with the overall goals of your project. You need to see how everything fits together and how you’ll execute on that plan. 3. Execution brings results: After signing the agreement and finalizing paperwork, it’s all about sticking to the roadmap. Without this follow-through, your audit is just a document, not a growth strategy. If your audit hasn’t led to the results you expected, it’s time to evaluate your next steps. How are you integrating your audit findings into an actionable plan? 👉 Want to see where your paid media strategy really stands? Get a detailed Paid Media Audit and uncover the key areas where you can improve and grow. Let’s turn those insights into action—schedule your audit today! https://lnkd.in/gABjDKR5 Insight from our Director of Paid Media, Ben Anderholm.

What if your path to career success is also leading you to burnout? In this episode, hosts Josh Becerra and Colleen Kranz💡 explore what it takes to build a fulfilling career without sacrificing balance. We cover: - How career burnout affects even the most ambitious professionals - The impact of aligning personal and business values - Practical steps to reinvent your career path - How to set goals that actually matter to you If you're ready to turn career burnout into a journey toward balance and growth, this conversation is for you. https://lnkd.in/gtKwFc3z

Still using outdated paid media strategies? Your 2025 planned budget could be costing you more than you think. With increasing complexity in the digital ad space, it’s more important than ever to align your budget with your business goals. Here’s how to break it down: Define Your Budget: Start by clearly understanding your total available resources and ensuring alignment with key business objectives, such as lead generation or brand awareness. Prioritize Channels: • Paid Search: Best for targeting high-intent users ready to convert. Invest more here if immediate action is your priority. • Paid Social: Focus on platforms like Facebook and Instagram to build awareness and drive engagement. These channels work great for generating top-of-funnel leads. • Programmatic: Use programmatic ads for broad reach and dynamic targeting. This works best when your goal is scaling your reach efficiently. Allocate for Testing and Flexibility: Set aside at least 10-15% of your budget for experimentation. In 2024, new platforms like TikTok and evolving ad formats can deliver unique opportunities, so it’s crucial to stay adaptable and test what works for your audience. Measure and Optimize: Constantly track your KPIs—whether ROI, ROAS, or customer acquisition cost (CAC)—to ensure your spending delivers value. Regular optimization ensures you’re not throwing money at underperforming ads. 📖 Want more details on how to budget for paid media in 2024? Read the full article here: https://lnkd.in/g95X9yku

Frustrated with constant turnover on your account? Here’s the hard truth. Watching new faces cycle through your marketing agency account team can be frustrating, especially when each transition feels like a step back. However, some turnover is natural, even healthy, as long as essential knowledge on your account stays intact. Here’s what helps that your agency should be doing: 1. 𝗧𝘂𝗿𝗻𝗼𝘃𝗲𝗿 𝗜𝘀 𝗨𝗻𝗮𝘃𝗼𝗶𝗱𝗮𝗯𝗹𝗲 𝗯𝘂𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗮𝗯𝗹𝗲      While frequent transitions (every year or less) can be a red flag, moderate turnover (every few years) is standard and manageable. 2. 𝗠𝗮𝗶𝗻𝘁𝗮𝗶𝗻𝗶𝗻𝗴 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗜𝘀 𝗞𝗲𝘆      That’s why storing essential information, including strategic preferences, business goals, and historical details, is vital. This way, even with new team members, your account can stay on track with less disruption. 3. 𝗣𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲 𝗧𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝗻𝘀      A structured approach to handovers—documenting key insights, shared priorities, and expectations—ensures each team transition respects your long-term strategy. By understanding these factors, you can have more confidence in your agency and focus on maintaining momentum rather than being hindered by change.