Attentive

Today marks the beginning of the next evolution of our AI marketing platform, as our team has been dedicated to developing next-generation solutions over the past 18 months. We're excited to introduce you to two new AI products: AI Journeys and AI Pro. These innovations help brands send hyper-personalized and two-way messages that drive maximum performance, by optimizing the audience, content, timing, and destination of each message. Now, businesses can create shopping experiences like never before. Our products have exceeded expectations, delivering incredible results for brands like Reebok, Brooks Brothers, and Forever 21. Hear more from our CEO below and join our waitlist to learn more: https://bit.ly/3TI17GQ

How long does it take you to make a purchase after getting a text? 🤔 For 42% of consumers, it’s just a matter of hours. Texts outperform email, social media, and even branded apps when it comes to quick purchases—according to our survey of 1,300 UK consumers. Want to dig deeper into the latest UK SMS consumer trends? Join our Senior Director of International Marketing, Natalia Rybicka, and Senior Content Marketing Manager, Carla Thomas, as they explore: → When shoppers are most likely to buy via SMS. → Which incentives actually drive results. → How to keep SMS subscribers engaged. 📆 Jan 15 (Psstttt....first registrants get a desktop calendar!) ⏰ 11:30–12:00 GMT 📍 https://bit.ly/4fyd4q6

How do you turn 2 trillion data points into actionable insights? Our Chief Strategy Officer, Eric Miao, shared some insights about Attentive AI in a recent conversation with our partner, Bandwidth Inc. “Attentive AI takes the 2 trillion data points that we have and makes them useful,” Eric explained. It’s all about helping brands answer critical questions: 📲 Should I send this message? 🕒 When should I send it? 👥 Who should receive it? This partnership makes it easier for us to deliver on what we do best—empowering marketers with smarter, faster, and more effective SMS strategies. Watch Eric’s full breakdown of Attentive AI and see how this collaboration is amplifying the power of SMS and keeping deliverability a top priority.

While Attentive is a remote-first company, that didn’t stop us from spending quality time with our teams this year! We know the value of collaboration and connecting beyond our screens. That’s why our amazing Employee Experience team hosted over 70 events in 2024 🤯 From coworking meetups in cities across the US, UK, and Australia, to movie nights, softball games, baseball outings, dinners, and more, we’re so grateful for all the opportunities to come together in person. Here’s to another year of collaboration, team connections, and another winning season for our softball team, Two-Taps! 🥎 A HUGE shoutout to Rachel Waldmann, Tori Holtje, and our incredible office operations team for making it all happen 💛

If you're reading this, you might already be OOO 😌 And so is the Attentive team. Starting today, we're logging off for our annual Winter Break until January 2nd to recharge and spend time with loved ones. Can't wait to see you in a few days, refreshed and ready to keep shipping 🚀 We hope you're able to take some time off and rest this holiday season. And if you need us, our White Glove team's got your back. You can always reach them at whiteglove@attentive.com 🤝 Happy Holidays from all of us here at Attentive!

In/Out 2025. What's on your list?

Another incredible year in the books here at Attentive! To the brands and partners that have made it all possible, thank you. This year: ✅ Brands sent over 53 billion messages using Attentive's technology ✅ Attentive continued to expand globally, growing revenue 125%+ internationally ✅ We launched AI Journeys and Attentive Signal, our robust identity solution built for today’s mobile-first consumers We could go on, but we'll let our CEO Amit J. take it from here:

The end of the year is in sight. You did it! And you welcomed a ton of new subscribers along the way. Now what? January is the perfect time to reconnect with those customers, introduce yourself, and engage them with fresh offers. How else are you planning to keep the momentum going? 🤔 Not sure yet? Head to the comments for some of our favorite customer campaigns to inspire your strategy!

A huge congrats to Chicago Fire FC for winning the 2024 Mark Abbott Major League Soccer Starting XI Club Business Award for Business Intelligence Project of the Year—recognized for their innovative SMS program 🏆 Since partnering with Attentive in May, they’ve taken fan engagement to the next level, driving record-breaking attendance and achieving the highest average and total attendance in club history 🔥 It’s incredible to see how they’ve used SMS to connect with their fans in a meaningful way. We’re thrilled to continue exploring new strategies together and can’t wait to see how they keep redefining fan experiences in 2025!

The end of the year is a great time to celebrate wins—but it can also come with its share of stress, long hours, and burnout as we close things out. That’s why we're proud to support mental health and neurodiverse talent through our employee resource groups. Led by Kelley Hopkins, Sarah Dawson, Emma Roddy, and Sophia Calandra, Continuum has been driving impactful conversations and initiatives to prioritize mental health across our teams. Some highlights from this year: ↳ Hot Talks, Cool Minds: A new series where Attentive leaders, like Exec Sponsor (and our CEO) Amit J., share how they prioritize mental health. ↳ A donation to Dreams in Progress, supporting underserved Black and Brown communities in Chicago. ↳ In-person fitness classes hosted nationwide to encourage movement and connection. ↳ Partnering with Attentive’s Asian American ERG, Amplify, to provide Kintsugi Kits for people at home, promoting compassion and well-being. ↳ Membership has grown by 42% since April 2024 (!)—proof that this work is resonating. Thank you to our ERG leads for helping build an environment where mental health is supported and celebrated, not just talked about.