AREA 17

We’ve evolved significantly over the past twenty-one years, yet many still see us as what we once were. Today, we’re excited to reveal who we’ve become with the relaunch of AREA 17—marking the start of our boldest chapter yet. We invite you to explore our new website area17.com and learn more about what’s next in our article: https://lnkd.in/gaXS33W7 🚀 #Becoming #AREA17

We’ve evolved significantly over the past twenty-one years, yet many still see us as what we once were. Today, we’re excited to reveal who we’ve become with the relaunch of AREA 17—marking the start of our boldest chapter yet. We invite you to explore our new website https://area17.com/ and learn more about what’s next in our article : https://lnkd.in/gaXS33W7 🚀 #Becoming #AREA17

We’ve evolved significantly over the past twenty-one years, yet many still see us as what we once were. Today, we’re excited to reveal who we’ve become with the relaunch of AREA 17—marking the start of our boldest chapter yet. We invite you to explore our new website https://area17.com/ and learn more about what’s next in our article : https://lnkd.in/gaXS33W7 🚀 #Becoming #AREA17

From Austin, Texas to Shoreditch, London, SXSW is coming to Europe! 🇬🇧 There’s a voting platform to pick the speakers, and if you think I should be one of them, click the heart next to my talk 🥰 You just have to enter your email to create an account—it only takes a minute. https://lnkd.in/eiaQb4GE #SXSWLondon #SXSWLondon2025 #SXSWLondonConference #Shoreditch #AREA17 #SXSW

We’ve evolved significantly over the past twenty-one years, yet many still see us as what we once were. Today, we’re excited to reveal who we’ve become with the relaunch of AREA 17—marking the start of our boldest chapter yet. We invite you to explore our new website area17.com and learn more about what’s next in our article : https://lnkd.in/gaXS33W7 🚀 #Becoming #AREA17

"How do cultural narratives shape our relationship with AI ?" UX designer Hibato BEN AHMED dives deep into this question in her latest article for ADWEEK, exploring the intersection of semiotic research and AI. By unpacking decades of stories and shared themes, she reveals how design can navigate the hopes and fears surrounding this transformative technology. Don’t miss this thought-provoking piece: https://lnkd.in/eKzPtUhM

As part of the SoDA Report On: The Role of Storytelling in Modern Web Experiences, in collaboration with Wix Studio, SoDA: The Digital Society sat down with Kemp Attwood, Founding Partner and CCO of AREA 17, to discuss his perspective. “Advancements in web technology have and will continue to give us more stories and more ways to tell them. In the end, though, a story has to make an authentic connection for it to be meaningful,” Attwood reminds us. Read the full report: 👉 https://lnkd.in/dhfvtXNv

Really enjoyed the Upscale Conf in Malaga, can’t believe the team at Freepik put this together in only four months 🙇🏻♂️ Big thanks to Paula Vivas for being such a great host! 🤗 I spoke about designing for the ‘scary machine,’ starting by asking the question, “What does AI look like?” “Modern myths about artificial intelligence have created societal baggage—baggage that any designer working in this space will need to contend with. Basically, if we want to know what AI looks like, we first need to unpack the narratives people hold in their imaginations.” My talk was based on research by Hibato BEN AHMED and it was so nice to be there together. Hope to get her research published online soon 🚀 We learned a lot about creativity and AI and the wonderful people driving it forward. So much to process 🤯 I’m not going to [@]mention spam all the speakers, but here are some photos of a few of my favs … and a few personal ones ☺️ #upscaleconf

George Eid, founder of AREA 17, will be speaking tomorrow at Upscale Conf in Málaga, Spain, on the semiotics of AI and designing for emerging technologies. In an era where Artificial Intelligence is reshaping our understanding of the world and ourselves, how do we approach design within this emerging paradigm? In this thought-provoking talk, George explores the semiotics of AI and approaches to designing for nascent technologies. Through a humanity-centered lens, he confronts the hopes, anxieties, and ethical considerations accompanying AI integration into society’s fabric. #UpscaleConf #AREA17

Join us tomorrow at our New York Clubhouse for a lively discussion on the power of storytelling and why it is essential to the craft of creating modern, emotive, and meaningful web experiences. Hosted by SoDA and Wix Studio, the panel discussion will be followed by a happy hour with industry collaborators, creators, and friends. We’d love to see you there! Date : Thursday November 14th, 2024 Location: 26 Dobbin Street, 3rd Flr Time : 3:30 pm Pannel speakers: Kemp Attwood from AREA 17 Vanessa Lai from Monks Erik Karasyk from HUSH Josh Brentan from Wix Studio Link to register here : https://lnkd.in/extMjUs3