Expanding your audience and improving your demand strategy starts with data-driven outreach and personalization. 📊 Here's how you can level up: 👥 Overcome audience challenges: 58% of marketers are expanding to new segments in 2024, but 63% find targeting the right audience tricky. Use data to build custom audiences and craft engaging messages. 🎯Optimize ABM campaigns: Success depends on defining your ICP, selecting strategic channels, and personalizing outreach based on where prospects are in the buyer’s journey. 🔍 Leverage intent data: Identify in-market accounts to prioritize efforts and boost revenue growth—intent-driven marketers saw 35% higher revenue and tapped into 62% more new audience segments. ↩️ Retarget strategically: Use high-value content and personalized ads to nurture interest and drive decisions. Data + personalization = better targeting, higher engagement, and meaningful growth. 🚀 #B2BMarketing #ABM #DemandGeneration
About us
Data Driven. Tech Enabled. Growth Obsessed. Anteriad powers B2B with the industry’s leading data: purpose built, highly-trusted, compliant, campaign ready and with global reach. Providing B2B marketing leaders with depth and scale as well as hyper granularity. The most demanding B2B and enterprise technology CMOs rely on us to get ahead with our wholistic full funnel approach to the identification of targeted audiences and the delivery of integrated, multi-channel campaigns across traditional and digital media while being accountable for performance and the results we achieve.
- Website
-
https://anteriad.com
External link for Anteriad
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Rye Brook, New York
- Type
- Privately Held
- Specialties
- Digital Display, Customer Acquisition & Retention, Data & Media Services, Data Monetization, Demand Generation, List Brokerage, Analytics, Research, International, CRM Hygiene, Retargeting, Digital, Omnichannel, Database Marketing, Data, Analytics, Account Based Marketing, Lead Management, Lead Generation, B2B, B2C, Content Syndication, and Programmatic
Products
B2B Data Marketing Solutions
Buyer Intent Software
Global data solutions, services, and insight to execute high-performing, multi-channel B2B campaigns that get you in front of the right buyers at the right time.
Locations
-
Primary
2 International Dr
Rye Brook, New York 10573, US
Employees at Anteriad
-
Lynn Tornabene
CMO @ Anteriad. Leader of award-winning marketing team. X-Apple, Oracle, Google, IBM.
-
John DeRaeve
VP of Sales | ABM | B2B Marketing | Digital Media | Global Scale | Pipeline Revenue Generation| MQL HQL SQL | Full Funnel
-
Jim Riesenbach
Global CEO / Operating Exec, Board Director, Strategic Advisor, with focus in B2B Digital Media, Demand Gen & Data, and M&A planning and execution
-
Gayle Meyers
Updates
-
4 Key changes coming to Google Search in 2025. 🔍 2024 marked a pivotal year for digital marketing strategies, and with the introduction of AI Overview and Performance Max enhancements, Google led the way in innovation. Looking ahead to 2025, what can marketers expect? From the phase-out of Google Ads Creative Studio to new negative keyword capabilities in Performance Max campaigns, Google will continue to reshape the digital advertising landscape. 👉 https://lnkd.in/drQnYbQ9 #B2BMarketing #GoogleAds #DigitalMarketing #MarketingTrends #PPC
-
Our Spanish team had a busy schedule last week with the last #RoadiesWeek of 2024. We were so excited to have the full team in-house. From team buildings to our much anticipated T-shirt ceremony and a special Secret Santa gift exchange, it was a week of collaboration and celebration! 🎅🎁 Congratulations to everyone celebrating their first #Anteriad-versary, we can't wait to see how you continue to grow with us 💙
-
+2
-
Have you signed up for our 2025 event schedule yet? Don't miss the opportunity to connect with fellow B2B marketers for key insights and trends. We can't wait to see you in the new year! 🙌 https://hubs.ly/Q02-kmyr0... #B2BMarketing #B2BEvents
Events Registration Page
info.anteriad.com
-
Welcome to our newest team members! We can't wait to see you grow with us! #NewHires #LeadAndLearn #CollaborateAndCelebrate
-
It's that time of year where all marketers are reflecting on the year just gone, and strategizing for the year ahead to hit the ground running in 2025. We surveyed 400 marketing leaders across North America, Europe and APAC and we have 4 key takeaways to focus your strategies, connect with your audiences, and drive measurable results: ✅Digital channels dominate ✅Programmatic advertising's potential for B2B ✅Data quality matters ✅AI's role is evolving See how you can set yourself up for success in 2025 in our latest blog! 4 global B2B marketing takeaways to set you up for success in 2025 https://lnkd.in/eaMbbu65
4 global B2B marketing takeaways to set you up for success in 2025
anteriad.com
-
Anteriad reposted this
Presenting insightful discussions on Transforming workflows in the Media and entertainment industry. Hosted by enreap and monday.com, in collaboration with The Mainstream formerly known as CIO News, this event is your gateway to optimizing your media operations. This conversation will feature Ms. Padmashree Ananth, Director of Revenue Operations at Anteriad and Mr. Amey Subhash Lakeshri, Director Cyber Security, Privacy and IR at EY. . . #mondaydotcom #MediaAndEntertainment #WorkflowInnovation #TheMainstream
-
🌟 Introducing: The Megastars Hall of Fame 🌟 Meet Elouise V., the latest Megastar to be featured in this series where we celebrate the exceptional achievements of our BDR-as-a-Service team. 💼✨ At Anteriad, a Megastar is someone who continually goes the extra mile for our clients, exceeds their targets, and always brings out-of-the-box solutions to the table. Elouise didn’t just meet her targets — she smashed them! 🎯💰 This interview spotlights the drive, determination, and strategies that make Elouise a standout performer. 👉 Swipe to see her journey to success and what it takes to reach Megastar status. #CollaborateAndCelebrate #LeadAndLearn #BDRasAService #B2BMarketing
-
Don't start the new year in the Data Dead Zone 💀 60% of marketers reported that improving data quality is a top challenge and 66% reported that improving data quality is a top priority. See where you can improve your strategy with our quick quiz 💡 https://hubs.ly/Q02-klL_0
Anteriad Data Dead Zone Quiz: What are your data challenges?
info.anteriad.com