Here are 3 (of many!) effective ways to measure ad efficiency (plus their pros and cons). 🔗 🔗 https://shorturl.at/RCIz4 Incrementality is a statistical method that measures the impact of marketing campaigns or activity on sales or growth. It's a great way to determine a campaign's success. #incrementality #adsuccess #roas #marketing #anglerAI
Angler AI
Technology, Information and Internet
Santa Monica, CA 1,928 followers
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About us
Angler AI is a self-service prospect data platform that combines your customer and sales data with the power of Artificial Intelligence to predict which customers have the most potential to be repeat buyers. Angler improves your targeting segments and finds higher quality customers on Facebook, Instagram, Google and more. Stop doing things the same way and finding customers who don't re-buy and start focusing on finding great customers from the beginning. Visit getangler.ai to learn more, and speak with an Angler guide. Download Angler AI Shopify App: https://apps.shopify.com/angler-ai-app
- Website
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http://www.getangler.ai?utm_source=linkedin&utm_medium=referral&utm_campaign=&utm_term=&utm_content=profile-page
External link for Angler AI
- Industry
- Technology, Information and Internet
- Company size
- 2-10 employees
- Headquarters
- Santa Monica, CA
- Type
- Privately Held
- Founded
- 2022
- Specialties
- AdTech, Artificial Intelligence, Data, Customer Prospecting, Life Time Value, pLTV, MarTech, Predictive AI, CAPI, Conversions API, Predictive CAPI, Growth Marketing, e-Commerce Marketing, and Retail Tech
Locations
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Primary
Get directions
Santa Monica, CA 90405, US
Employees at Angler AI
Updates
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🎉 Happy New Year! As we kick off 2025, how are you focusing your digital marketing? Based on emerging technologies and the various strategies that we've seen work, here's what we think will be key in 2025: ☝ Harnessing #PredictiveCAPI for better ad efficiency ✌ Collect and Use #ZeroPartyData for Personalization 🤟 Test Meta's Value Optimization tools 🔗 in comments for full list #MarketingBestPractices #PredictiveAI #AnglerAI #PerformanceMarketing #GrowthMarketing
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Health and wellness brands are the latest addition to #Meta's advertising data restrictions. Starting this week (January!), certain health and wellness brands will received limited advertising data. 🔗🔗 Read about how you can work around this -- link in comments #health #wellness #dataprivacy #meta #digitalmarketing #advertising
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It is now possible to predict customer lifetime value (LTV) earlier in the customer acquisition process (thank you, machine learning!). By aggregating all the signals customers give you and how previous consumers have behaved, you can train machine learning models to identify which customers are going to be the most profitable *before* they even make their first purchase. Read more to learn about how to implement and unlock the value of predictive LTV 🐳 https://shorturl.at/X3GVW #MachineLearning #CustomerLTV #PredictiveAI #AnglerAI #CustomerMarketing
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Angler AI reposted this
Honored to be included in 🔮 Ecommerce Predictions for DTC in 2025 with a collection of knowledge by many other insightful colleagues! 📈 Key takeaway: Staying ahead in 2025 will require brands to prioritize tech innovation, omnichannel experiences, and a data-driven approach. A big thank you to adQuadrant putting this all together! With contributions from adQuadrant,Recharge, Proxima, Triple Whale, Firework, Gorgias, Angler AI, LoyaltyLion, Fospha, Linnworks, Social Snowball ☃️, and Insense | TikTok & Meta Partner! Whether you're in the industry or just curious about what’s next for eCommerce, this is a must-read! Interested to hear more thoughts on the trends in 2025! Share your thoughts 💡 https://lnkd.in/guqVQ8Ce #ecommerce #marketing #dtc #customerexperience
Ecommerce is evolving faster than ever, and 2025 will bring new challenges and opportunities for DTC brands. To compete, brands need to go beyond the basics, embracing bold strategies and innovative tools that redefine how they connect with customers. That’s why we partnered with leaders across the industry to create Ecommerce Predictions for DTC in 2025. This article offers actionable insights into the trends shaping ecommerce, from new technologies to shifts in customer behavior and marketplace dynamics. With contributions from Recharge, Proxima, Triple Whale, Firework, Gorgias, Angler AI, LoyaltyLion, Fospha, Linnworks, Social Snowball ☃️, Insense | TikTok & Meta Partner, and adQuadrant, these predictions provide a comprehensive look at what’s ahead for DTC brands. Explore how your brand can prepare for the future of ecommerce. https://lnkd.in/guqVQ8Ce #ecommerce #marketing #advertising #dtc
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Try-before-you-buy is a great customer acquisition strategy...however, it comes with significant challenges of acquiring low-quality sign-ups that never convert. Here are easy strategies you can implement to acquire high-quality signups that actually convert for long-term subscriptions, ultimately increasing your customer LTV and lowering acquisition costs. ✨ 🔗 link to the article in the comments 🔗 ✨ #PredictiveAI #Marketing #DigitalMarketing #FreeTrial #Subscriptions #LTV #AcquisitionCost #AnglerAI #MarTech
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Beyond basic information users provide when creating profiles, #Google and #Meta are continuously enriching their data using billions of signals received from #advertisers daily through #CAPIs and browser pixels. To understand exactly how this works, this article illustrates an example to take you through every step of the journey. 🔗 🔗 to article in comments
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If you use TripleWhale’s multi-touch attribution solution and Meta ad campaigns, you may have noticed a significant difference between the two on reported return on ad spend. Why? Key differences in attribution. Read this article to understand the discrepancy: 🔗 https://bit.ly/4h83hsS
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How are you re-shifting your marketing focus for next year? Based on emerging technologies and the various strategies that we've seen work, here's what we think will be key in 2025: 💡 Harnessing #PredictiveCAPI for better ad efficiency 💡 Collect and Use #ZeroPartyData for Personalization 💡 Test Meta's Value Optimization tools 👉 Read the full list here: https://shorturl.at/dkTaN #2025 #MarketingBestPractices #CAPI #PredictiveAI #AnglerAI #PerformanceMarketing #GrowthMarketing
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Incrementality is a statistical method that measures the impact of marketing campaigns or activity on sales or growth. It's a great way to determine a campaign's success. But we know there are *many* ways to measure ad efficiency, so here are 3 of the most effective ways (plus their pros and cons). 🔗 🔗 to read in comments
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