Amp

May your holidays be filled with love and treats. Love, Amp

This recognition showcases our team's hard work and creativity and the trust our clients place in us. Thank you to the Chief Marketer for this acknowledgment, to our clients for their inspiring vision, and to our team for their passion. Let's celebrate this achievement and continue making an impact in 2025 and beyond!

The pendulum is swinging, and those marketers who stay curious will swing with it to some really interesting new places. Places informed by both creativity and data-driven results. Chief Client Officer Lisa Hurst recently sat down with the Breaking and Entering Media Podcast to talk about this emerging equilibrium, brand building, creating an agency greater than the sum of its specialized parts, and more. Check out the full conversation here:

Our feel-good “Face Plant” won big at Shorty Awards, taking home the winning spot for Environment & Sustainability work, and the Audience Honor for a Pro Bono Campaign. What fun to get down and dirty on the subject of regenerative farming with Nick Offerman, Incredible Beast Omnimedia, Inc. and Natural Resources Defense Council (NRDC)!

🏆Award Announcement 🏆Our work with Nature's Bakery on the product launch of their new brownies won in the Best PR/Communications Campaign category at the 2024 Chief Marketer, and our work with The Moorings took home an Honorable Mention in the Best Influencer/Word-of-Mouth category. Now to celebrate with a big chewy brownie on a chartered yacht…

We took home Best in Show at the 2024 Davey Awards for our web redesign of Maruchan, inc., plus Gold & Silver for our web redesign of Boston University. As the Davey Awards say: David won against Goliath with a big idea and a little rock. We won our Daveys with big ideas and a lot of rock stars coming together to create award-winning work.

Amp and Southwest Airlines teamed up for an experiential activation that took flight at EAA AirVenture this summer! For the second consecutive year, we partnered with our longtime client Southwest Airlines to build the ultimate experience for air show and aviation-interested fans. We launched a space focused on first officer recruitment, Southwest’s Destination 225° Pilot Pathways Program, hands-on Aircraft Maintenance demos, and air travel-themed family activities. Daily presentations highlighted what sets Southwest apart from other airlines as an employer, and our attendance saw a 15% increase from 2023! Over 686,000 individuals experienced EAA AirVenture in Oshkosh, Wis., and together, we hosted more than 13,000 guests in the Southwest Airlines activation space.

If you’re like us, you’ll take all the creator marketing strategy insights you can get—especially when they’re coming from leaders in the field like those at this year’s CreatorIQ. Along with great networking opportunities and collaborative workshops, some of our favorite takeaways included: 👉 Find creators who are excited about the same things as you—long term relationships benefit from investment that doesn’t feel transactional. 👉 Creators are their own platform—they build community through authenticity, nurture those communities through their journeys, and rely on trust and relatability. 👉 Lastly, be aware of fatiguing audiences with overly brand-forward content—we don’t need creators to tell us about a product; we need personal and unique perspectives that resonate with audiences.

It feels good to do good. We had the honor of helping Chicago philanthropic institution Lawrence Hall find their voice, look, and brand architecture so they could continue their mission of providing therapeutic services to trauma-affected communities more effectively. An invitation to their annual fall fundraising fete and a look into all of the crucial work they do was the ultimate thank you!

There are 5 types of tagline in this world of advertising of ours. Do you agree? See what Director of Strategy Jennifer Herbert has to say from a strategic perspective, and how it relates to our perfect-fit brand work for Popilush LLC.