American Marketing Association

From 'Skibidi' to incorporating 'chat' into everyday conversations, 2024's trends highlight how digital culture continues to influence language. For marketers interested in staying current, GIPHY’s latest insights offer a look at the evolving slang and terminology shaping online interactions. Check it out 👉 https://bit.ly/4iIn42P #DigitalCulture #TrendingSlang

AI and futuristic marketing buzz—what’s worth your attention? Copyblogger Media analyzed the top marketing trends to help you focus on what actually drives growth. Discover key trends, real-world examples of brands leveraging them, and actionable tips to incorporate them into your 2025 strategy 👉 https://bit.ly/4fgzhZH #MarketingStrategy #MarketingTrends2025 #DigitalMarketing

A study published in the Journal of Marketing highlights the "ambassador effect," showing that consumers who both commit to and promote a sustainable behavior, like using reusable bags, are more likely to stick with it long-term. This strategy can drive social responsibility without requiring financial incentives, benefiting both brands and the planet. Read more 👉 https://bit.ly/4eB8UOe #AMAJournals #Sustainability #MarketingForGood

An analysis of 124 organizations revealed that only 28% of executives and middle managers responsible for executing strategy could list three of their company’s strategic priorities. - MIT Sloan Management Review Effective data communication is both an art and a science. While presenting data is different from communicating other types of information, the core principle remains the same: your audience is human, and they need clear insights, not just numbers. Read more here: https://bit.ly/3H3QXKu Join us on January 30 for a workshop where you’ll learn how to communicate with data more effectively and gain practical techniques to implement right away 👉 https://bit.ly/4iEYno0

Some holiday campaigns are unforgettable! Which one comes to mind every holiday season? ✨ #HolidayMarketing

Technology companies must determine "what to sell" before answering the "how to sell" question for innovation, according to research from the AMA Journal of Marketing. Read the full article here 👉 https://bit.ly/3xkgwRy ✏️: Kellilynn M. Frias, Mrinal Ghosh, Narayan Janakiraman, Dale F. Duhan, and Robert F. Lusch, “A Theory of Product-Form Strategy: When to Market Know-how, Components, or Systems?” Journal of Marketing

Become an inclusive marketing leader and build high-performing teams with these 6 key tips from The Diversity Movement 👇 1️⃣ Authentic communication – Listen deeply and connect meaningfully. 2️⃣ Embrace diverse perspectives – Collaboration leads to stronger ideas. 3️⃣ Bridge cultural gaps – Understand your audience's unique worldviews. 4️⃣ Master self-awareness – Create psychological safety for creativity to thrive. 5️⃣ Adopt a growth mindset – Be open to new ideas and opportunities. 6️⃣ Build long-term relationships – Foster trust and loyalty in every campaign. Read the full article here: https://lnkd.in/es4x_eWU #InclusiveLeadership #MarketingLeadership #TeamBuilding #GrowthMindset

Writing a marketing plan can be overwhelming, but with the right approach, it can set your strategy up for success! How do you typically begin crafting your marketing plans? 💭 If you're looking to start 2025 strong, don’t miss our AMA Virtual Training on January 14, where Kevin Namaky will guide you through creating a strategic marketing plan that delivers real business results 👉 https://lnkd.in/gqkMEE9Q #AMATraining #MarketingPlan #MarketingStrategy

Did you know Coca‑Cola’s Santa was so iconic that fans spotted every little detail? 🎅 People loved the Coca‑Cola Santa images and paid such close attention to them that when anything changed, they sent letters to The Coca-Cola Company. One year, his belt was backwards and another, a missing wedding ring had people asking, 'What happened to Mrs. Claus?' Check out 5 Things You Never Knew About Santa Claus and Coca‑Cola 👉 https://bit.ly/41F3Hl7 #HolidayMarketing #FunFacts

According to a study in the Journal of Marketing, engaging donors in activities like creative t-shirt design or cookie decorating increases their likelihood to donate. Creative processes empower donors, fostering happiness and charitable behavior. For nonprofits, hosting events with creative activities—like painting or tie-dye parties—can inspire generosity and engagement. Encouraging freedom in creativity without strict guidelines maximizes donor impact, creating meaningful fundraising experiences and multiple donation opportunities. Read the full article: https://bit.ly/3D96W55