Air

The REAL jump scare? A "Hey" Slack DM at 4 pm on Friday. 😱 It always starts so innocent. "Heyyyy" Early in my career? I'd reply: 👋 "Heyyyy!" Now? HAH. No. I know better. My energy now: Nah. NAH. NAHHHH. 👀 I'm onto you Ariel. Don't do me like that man. You're trying to trap me into replying. Then BAM. Hit me with a bait/switch deadline. ** deep breaths ** Therapist: "Ugh, I just asked how your Friday was..." "Are you okay?" Me: 🫠 /scene -- 👋 P.S. Have you felt this before creatives? Let us know in the comments below (so I don't feel so alone plzz)

This would CRUSH as a discount grocery ad 😂 Why? Because it leads with the "magic Mohamad Ali combo" an upper cut of 🥊 1. EMPATHY  2. HYPERBOLE 3. HUMOR AKA... 👇 - Shows me you get me - Takes things to extremes - And feels like entertainment All while hitting a legit pain point: Shoppers are getting hit with inflation. Raspberries are somehow $13 now!? Ughhhh... 😭 /sad millennial energy Anyways... Try this 3-punch combo ✌️ Exaggeration. Empathy. Humor. -- 👀 P.S. Have you felt like this buying groceries? Or am I the only one... RIP my smoothies lol

AI stunts are having their moment ✨ LOVE this Dexter campaign: ✅ 6+ global landmarks ✅ 5 continents ✅ 1 signature aesthetic ** sound of plastic wrap unrolling ** (Dexter fans will get it...) The early results? The internet is losing its mind. 🛑 Some people HATE AI creative ❤️ Some people LOVE AI creative What's your take? 🧵 The two key benefits in this case are clear: 1. Global scale without a global budget They "wrapped" landmarks from Sydney to Berlin For 0.00 on the $$$ 2. Easier to make it social You can test A LOT faster without sunk costs. Or betting all your budget upfront. Without knowing how it'll go. 3. Shareable AF Each post = perfect screenshot bait. And makes people go: "Is it real??" BUT... Do you know where it all starts? That first pitch meeting: “I have an idea…” That’s why you need Creative Ops. Because your ideas need Air ✨ Now plz go plastic wrap the person who made fake PNGs. They are the real "original sin" Just saying 🔪😉 -- P.S. Are you going to watch the new Dexter?? Personally hyppped

💬 Ogilvy said it BEST: "Your best ads start as jokes." "Make your thinking as funny as possible" (And do your thinking in the shower) Unless Predator is around ofc... Most B2B marketing today? It ** feels ** like marketing. Predator's BS radar flags it miles away. You know the stuff that starts like... "Best-in-class synergy powers..." 🚨 BS RADAR GOING OFF 🚨 Your customers have this too btw. But your audience? They're human. They want to feel something. They want to laugh. The last thing they want? To feel ** marketed to ** That's why we built Air By creatives. For creatives. Who aren't afraid to take risks. And have some fun with their marketing. Because B2B marketing should be worth talking about. Even 20 years later... Like this 2003 AVP ad. -- 👋 P.S. Should we remake this? Maybe Air vs Dropbox in the shower? Asking for a friend...

Ever feel this? The life of EVERY creative 😅 Your Monday morning DMs blowing up like: ❌ "Let's run this by 7 more people first" ❌ "Can you make the logo pop more?" ❌ "Just one more small tweak..." Unfortunately, yes. But true? Also yes... Your Monday shouldn't feel like ☠️ by 1,000 edits. That's why we built Air for you. So your creative ideas can breathe. (Without the ops you hate) Think: 1. Clear version control 2. Easy feedback tracking 3. One simple source of truth No more Monday madness. Just smooth creative operations ✨ Because your creative deserves better than: final_final_v7_ACTUALLY_FINAL 📁 -- 👋 P.S. Happy belated bday to all you creatives! We seeeeeeee you fam 🎉✨ No edits from us.

"Emirates did WHAT?!" 2,702 feet on the Burj Khalifa... Yaaaaa 😱 This is NOT CGI btw. Our 0.02? The best creative has DRAMA ✨ 📌 The campaign deets for you: They filmed the footage on Emirates planes. - It took 11 circles around to get the shot - Months of planning & coordination - One VERY brave stuntwoman The craziest part? The plane was actually 1/2 a mile away from the building. They used some serious video cameras to crop in. 💬 Can you imagine the marketing team pitch btw? "So yeah, we want to put someone on top... of the world's tallest building" "And fly a plane around them" "Prob 11 times" "Cool?" 😅 Psttt, They probably used Air To make the creative process easier. Just saying 😎 -- 👋 P.S. Would you have stood there??

The WORST pain: "Can you redo this in Word so I can edit it?" Every creative just felt that in their soul 😭 You know what I mean... You spend hours making a design in Figma. Everything perfectly aligned. ** chef's kiss ** Then... "Can you send it in Word?" Me: ** Screaming internally ** "Sure..." 🙈 Internal mantra rn: "Don't choose violence..." "Whooosah. Whoosah." IYKYK 😂 -- P.S. What pain is WORSE than this creatives?

Creative life in one image. The joy and pain 🙃 How it starts: "This will be my best work yet" ✨ "So many good ideas" "Feeling solid" Then... ✍️ Designing starts: "Why isn't anything working?" "I've forgotten how to art" "Ughhhhhhh, halp me" ♻️ Every creative has lived THIS cycle 9 AM: "I'm basically Picasso" 10 AM: "I've never had an original thought" 2 PM: "Does the undo button work on life?" 4:55 PM: "WAIT. It's actually not terrible?" The creative process is chaotic enough. Your creative ops shouldn't be. Get yourself some Air ✨ While we can't fix your creative crisis... We can make everything else easier: - Finding inspiration files - Managing your feedback - Tracking versions So you can focus on the important stuff. Like staring at a blank canvas. Having an existential crisis. Yaaaaa... about that. -- 👋 P.S. What time of day does your creative crisis usually hit? Mine's usually after coffee wears off at 2:37 pm.

Tell me you're a creative. without telling me 👀 Every creative knows THIS feeling. You come up with a great idea. BUT... It has to survive a dangerous journey ** cue Jaws theme music ** ** duh duh duhhhhh ** - "Let's get more stakeholder input" - "Legal has some thoughts..." 🙈 The problem is not the feedback. It's how that feedback destroys your flow. (Okayyy, sometimes its the feedback lol) "My nephew who took an art class..." Anywaysssss... You're a creative. You should be creating. Not drowning in operations. That's why we built Air for you ✨ So you can focus on what matters: Making great creative. Not tracking down which version was "really final" Not managing endless feedback loops Not hunting for that "one asset" Let Air handle the ops. You handle the art ✌️ --     👀 P.S. How do you protect your ideas?? let us know below!

My second most played track? "I Will Survive (The Client Revisions)" 🙏 On repeat. All year long. BUT... Here's what Spotify didn't track - Hours spent organizing files - Number of "final_FINAL_v2" folders - Times you searched for that ONE asset Good thing Air does 😎✨ Creative ops on easy mode. We got you fam. By creatives. For creatives. So you can survive your 2025 🤩 (Even when the client asks for stupid edits) We CAN'T fix that. But we can fix the ops behind it. Happy Q4 y'all ✌️