Aimpoint Research®

Final Reminder: Register for this year's Annual Agri-Food Industry Wargame hosted by The Directions Group (formerly Aimpoint Research) and our Executive Intelligence Network. Request your invitation today: https://lnkd.in/g9s3vF5z

The agri-food industry is currently facing a spectrum of challenges, and leaders need to identify actions to ensure success in the future environment. The Directions Group (formerly Aimpoint Research) and our Executive Intelligence Network are hosting the Annual Industry Wargame in November to explore tactical action in an evolving - and often volatile - environment. This year’s wargame will focus on: · Near-term impacts of global competition from China and Brazil · Farm-ready technology and innovation · Opportunities/evolving risks will be for U.S. producers in that environment Request your invitation here! https://lnkd.in/g9s3vF5z

Reminder: Our free webinar will be held to discuss some topline results of the U.S. 2024 Election Analysis for Agriculture report on Tuesday, October 1 at 1pm EST / 12pm CST. This is critical information for anyone in the industry—make sure you're prepared.   Register now: https://lnkd.in/gzMNUstX Learn more and purchase the full report: https://lnkd.in/gGZcMd8T   #Agriculture #AgPolicy #2024Elections #Webinar The Directions Group #AgLeaders

With the 2024 election around the corner, now is the time to understand how the results could reshape the ag policy agenda for 2025. The Directions Group (formerly Aimpoint Research) WatchDesk analysts have completed a study and report intended to help agribusinesses and producers identify where positive returns can be earned no matter who controls the White House or Congress.   Learn more and purchase the full report: https://lnkd.in/gGZcMd8T   Additionally, a free webinar will be held to discuss some topline results of the report on Tuesday, October 1 at 1pm EST / 12pm CST. This is critical information for anyone in the industry—make sure you're prepared. Register now: https://lnkd.in/gzMNUstX #Agriculture #AgPolicy #2024Elections #Webinar #TheDirectionsGroup #AgLeaders

Our firm has released the results of a comprehensive integrated intelligence study on the future landscape of human health in the U.S. and its far-reaching impacts on the economy and business. The report highlights the growing gap between lifespan and healthspan in the U.S., and examines six long-term trends that will have a disproportionate influence on consumer behavior, policy, and innovation over the next decade. “It’s a pivotal moment in the trajectory of human health in this country and it has the potential to disrupt every business sector we serve,” said Carmen Brace, Senior Vice President at The Directions Group. “But where there is disruption and change, there is also opportunity to get in on the race to innovate, adjust business models, evolve brands, and create new products. This work can help our clients innovate and proactively respond to the changing tides of American health.” Read more: https://lnkd.in/gtN3vSNy Download the executive summary: https://lnkd.in/gxtJh5ra #Future #HumanHealth

It's a transformative, landmark day for the entire Aimpoint Research team as we add our strategic intelligence expertise and agricultural experience to The Directions Group. This move will enable us to bring a truly unmatched suite of integrated intelligence products and services to every client. Rest assured, our team will continue to specialize in agri-food and remains committed to the belief that the success of the agri-food system is essential to national security. #foodsecurity is #nationalsecurity #agriculture #newera

What an incredible time in Athens reconnecting with MMR alumni and the vibrant insights community! We dove into exciting trends like AI prompt engineering for market researchers, tackled emerging challenges, and shared invaluable best practices. #UGAMMR #FutureOfInsights #MarketResearch #Networking #Innovation #GoDawgs #Insightsgofurther #mrx Stacey Wetterer Anna Snell Mary Fanning SEEK Company Aimpoint Research® Directions Inc

Thank you Alabama farmers for your contribution to our national security! It was great spending Saturday morning with Alabama Farmers Federation sharing the state of American Food Power (https://lnkd.in/gnG__qvD) and call to action. Alabama’s current contribution to American’s preeminent competitive advantage is notable and the opportunity is immense to increase Alabama’s farm economy and it’s future contribution to American Food Power. #nationalsecurity #competitivestatecraft #foodsecurity invest in Alabama’s future #irrigation #procecessing #infrastructure #agtech #YoungFarmersofAlabama https://lnkd.in/ewVEx495 Aimpoint Research® Directions Research, Inc. @jimmy parnell Paul PINYAN Mitt Walker Matthew Moshier

We're thrilled to attend the MMR Future of Insights Summit this week! This amazing event will take place from August 7-9, 2024 in Athens, GA, and will be hosted by UGA's Master of Marketing Research (MMR) program at the Terry College of Business. The summit will bring together top minds in market research. Our esteemed research experts, Betsy Sutherland, Mary Fanning, and Anna Snell will be in attendance, eager to engage in knowledge sharing, networking, and innovative discussions with current and aspiring industry professionals. We hope to see you there! #UGAMMR #FutureOfInsights #MarketResearch #GoldSponsor #Networking #Innovation #GoDawgs #Insightsgofurther #mrx Stacey Wetterer SEEK Company Aimpoint Research® Directions Inc University of Georgia's Master of Marketing Research Program

Looking over the horizon is the hallmark of Aimpoint’s annual Disruption Workshop. In collaboration with Plug and Play Tech Center and Hawkwood Biotech Partners, we hosted industry leaders and members of our Executive Intelligence Network in Sunnyvale, California for a deep dive into precision fermentation. Precision fermentation is the engine that will power the future bioeconomy for agriculture, energy and food. We toured startup leaders like Checkerspot, who are creating biobased polymers for outdoor products and cooking oils via algae fermentation, and Pivot Bio, a leader in biological crop nutrition. Key things we learned:  🇺🇸 There is a significant gap in U.S. fermentation capacity, specifically mid-sized facilities. The DOD is investing $1B+ in fermentation capacity over the next 5 years to build U.S. competitiveness and protect national security. Access to low-cost capital will continue to be critical to building capacity. 🌱 The 20th century was defined by chemistry, and the 21st century will be defined by biology. Biologicals are growing 4X the rate of ag globally, even while trying to overcome past performance issues with farmers. The industry will need to continue to collectively navigate producer perceptions to ensure long-term success. ⏱ The timeline to identify a microbe to bring to market has rapidly advanced from 10 years to 2 years, and that is without even considering the potential AI will unlock. 👤 Aligned with growing consumer demand, precision fermentation will drive an increase in high-value, functional food products.     A BIG thank you to our attendees and panelists for making this year’s Workshop one of the best yet. Janet Sichterman Philip Gilman Amit Vasavada Joshua Geilhufe Craig Willis Tony Day Adrienne McKee Alex Davisson