Aha Media Group

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There are a few secrets to writing clear and concise medical content that works. We're sharing them in our latest article. 🔗 in comments.

Happy New Year! Out with the old, in with the new. It's a good time to say goodbye to those benchwarmer blog posts and hello to new starting players. We’re talking about upcycling old blog posts to drive new traffic. 🔗 https://lnkd.in/gEdNyT3Z

There’s a reason why society has traded the daily paper for social media when it comes to getting our news. “Shorter attention spans” aren’t to blame. The human brain is just a little impatient (and always has been). But when you’re writing about challenging topics (like in healthcare content), how can you balance the needs of writing concisely and comprehensively? By following these best practices. https://lnkd.in/gRhQy_8x

The new year is a time for fresh starts, and what better way to kick off 2025 than with a solid content plan? You could build your editorial calendar from scratch … or you could learn from others and adapt an existing template to save time (and heartache). Think smarter, not harder, right? Here’s a place to start.  🔗 https://lnkd.in/gUcaspXG

Happy holidays to you and yours from your friends at Aha Media Group! Our offices are closed from noon today through January 1. Until then, we'll be covered in blankets, sipping hot chocolate, and celebrating with family and friends.

What a year it’s been! We’ve created meaningful change — for our clients, our team, and the healthcare industry. We launched a new website, received national recognition, and got to do what we love best — work with you to help people make the most important decisions of their lives. Here’s a glimpse of what we tackled.

Here are 7 effective tips to enhance your vaccine marketing strategy and better engage your audience. 1. Shift your perspective Understand your audience's point of view, especially if they oppose vaccines. Their decision may stem from misinformation or concern, not malice. Adopting this mindset helps improve communication. 2. Answer vaccine-related questions Combat fear and uncertainty by addressing common questions about vaccines. This includes concerns about safety, effectiveness, and necessity –– clarifying doubts. 3. Debunk myths about vaccination Challenge misinformation by addressing and correcting common myths about vaccines. This builds trust and educates the audience. 4. Make information easy to understand Present vaccine information clearly by avoiding jargon, using concise language, and providing context to statistics. Use bulleted lists, bolding, and headings to highlight important info. 5. Focus vaccine campaign messaging on the benefits Highlight the personal benefits of vaccination, such as preventing serious illness, rather than just focusing on the vaccine itself. Tailor messages to what resonates with your audience. 6. Don’t underestimate the power of influencers People listen to other people, not brands. Pull real people into your vaccination campaign — especially ones who carry influence. 7. Prioritize at-risk populations Target groups at higher risk of severe illness, like seniors, children, and those with existing medical conditions. Tailor your campaigns to address their specific needs and concerns.

Look, we hate clickbaity trends reports as much as the next marketer. But let’s be honest: “9 Pages of Expert Insights and Strategies That Are Current, Evergreen, and Future-Forward” doesn’t exactly roll off the tongue. Enter our 2025 Healthcare Marketing Trends Report. We promise it's: 1. helpful 2. easy-to-read 3. not the same tired advice you’ve seen everywhere So, do 2025-you a favor. Download it, pour yourself a coffee, and jump on in. It's 100% guaranteed to be worth your time—or your money back. (It’s free, but we still stand by it.) 👉 https://lnkd.in/d3ptdGDx Special thanks to our smart friends who contributed. You know it's going to be good with these folks featured: Ben R., Alan Shoebridge, Jen Brass Jenkins, MPC, PMP, Tony Gnau, Ann Key, Dean Browell

Sometimes, it’s not about what you say but how you say it—especially when it comes to emails. 📧 What if we could bring a little joy to someone's inbox this holiday season—even through something as routine as an out-of-office message? Check out these OOO templates to add a new type of content to your arsenal. Copy and paste away! 🔗 in comments