Ad Results Media

Wishing you, your families, friends and loved ones the best this holiday season from Ad Results Media.

ICYMI on the creator community... "What do creators create, exactly? Above all, they create digital content, and it doesn’t much matter where or which kind." - Kyle Chayka in this great wrap-up piece in the The New Yorker on how the creator community has fully arrived and evolved. https://lnkd.in/g8xC9pXp

🎉 Happy Holidays 🎉 Ad Results Media brought their cheer to our annual holiday gathering, and it was an evening for the books! 🥂 Our incredible team is at the heart of everything we do with leadership that sets the tone for a culture of collaboration. ❤️ Highlights of the night include: ✨ Loving the in-person of it all ✨ Connecting in productive and insightful ways  ✨ Setting plans for 2025 that we’re super excited about ✨ Undeniable team bonding over painting, bowling, and darts Looking ahead to next year, we’re reminded of how much we can accomplish together—and how important it is to celebrate the wins, big and small.

November was packed with exciting updates, insights, and new beginnings at Ad Results Media! Here’s a look back: 🎧 IAB + Ad Results Media: A Guide to Audio Ad Results Media contributed to IAB’s essential guide, 'Getting Audio & Podcasting on the Media Plan,' showcasing audio’s unmatched ability to drive brand outcomes. Learn why digital audio deserves a bigger slice of your budget: https://lnkd.in/gAbJEw3D 📰 The Audio Advisor Newsletter Our latest edition of The Audio Advisor is here, packed with key insights: 📑 Exploring the evolution of podcasters as multi-media players. 🗳️ The advantage audio brings to election season advertising. 🎙️ Highlights from SiriusXM’s “Just Add Audio” report. 📈 A Policygenius case study on achieving a 50% higher conversion rate over social media. Subscribe for more: https://lnkd.in/gcqsiMXP 📔 The Power of Digital Audio Advertising Imagine connecting with your audience where they think and feel. With over 214 million Americans tuning in, digital audio advertising is more than a channel—it’s a conversation. Discover the strategies and insights to make your brand heard and remembered. Full guide: https://lnkd.in/gZ5XDKQu 🤝 Welcoming New Leadership Ad Results Media is thrilled to welcome two incredible leaders: 🎉 Kristen Multer Abramo joins as our new Chief Operating Officer, bringing decades of strategic expertise to elevate our operations and client success. Get to know Kristen here: https://lnkd.in/g-A5JC7U 🎉 Craig Stein joins as SVP of Media Planning, blending creative ideas with data-driven strategies to amplify the potential of audio. Learn more about Craig: https://lnkd.in/gB-7U4EH 🎙️ Podcasting’s Influence This Election Season Podcast creators flexed their reach and influence during the election season, making it clear why brands should harness audio’s power. Check out our CRO Teresa Elliott’s POV in ADWEEK: https://adweek.it/3OfAyoB

As we head toward 2025, we take pride in reflecting on the core of Ad Results Media - our team members. Celebrating Gretchen Smith Dubois and Leslie Wilson who had work anniversaries in November. We appreciate all that they do to make ARM a community driven leader within audio advertising. 

🎙️ Welcome to the New Creator Economy 🎙️ Podcasts are no longer just a medium—they’re a movement. With creators at the heart of it all, podcasts have become cultural staples, fostering trust and devotion with millions of listeners. In our latest Ad Results Media Blog, 'The New Creator Economy,' we explore how brands can leverage the 360-degree worlds podcast creators build to drive real impact. With their influence extending far beyond the mic, audio creators are empowering brands to connect with audiences like never before. Here’s a snapshot of the innovative strategies driving the evolution of audio advertising: ✅ Embrace video podcasts and simulcasts ✅ Leverage creators’ social presence for maximum engagement ✅ Create immersive connections through live events ✅ Integrate seamlessly with product placement ✅ Enhance visibility with in-studio branding A 360-degree approach isn’t just smart—it’s essential. By tapping into creators’ authenticity & reach, brands can build deeper relationships, boost awareness, and create campaigns that resonate across platforms. Jump into the full blog for insights & strategies to thrive in the new creator economy: https://lnkd.in/geG_QNYX

📢 Audio advertising amplifies. 🔊 Dive into why with this insightful white paper by WARC and Audacy, Inc. to discover how audio's high attention, unmatched reach, and impactful results can elevate your brand across the customer journey. 💡 Featuring compelling case studies and expert insights, this resource highlights the "whole channel" approach to audio for maximum ROI. (Spoiler alert: This is the kind of ROI you simply can't find in traditional media.) 💪 As a strategic partner of Audacy, our Ad Results Media team is proud to have been a contributer to this white paper. Full study: https://lnkd.in/gTSHyK-U

Spotlighting our favorite celebrity: AUDIO. Audio is a vital and multifaceted medium, with consumers spending four hours daily across streaming, radio, and podcasts. And creators are only amplifying the medium further through their full scale approach including content, live events and beyond. Audio’s evolution has led to unprecedented opportunities in connecting with loyal audiences through immersive strategies like host endorsements and sponsorships, fostering deeper connections across platforms. But how to leverage audio is what matters. With some key Ad Results Media experts weighing in, our latest blog covers the following strategies, brands will want to capitalize on in 2025: ✅  Lead with Podcasts-first, not only ✅  Make audio work harder ✅  Evolve your creative ✅  Embrace AI ✅  Work with up-and-coming creators ✅  Prioritize partner and platform innovation Full blog: https://lnkd.in/dBCaFZfe

“Companies have realized that news about them is being interpreted and transmitted by a host of new voices to audiences who don’t consume traditional media.” 🗞️ Great piece in SEMAFOR on how brands and organizations, inspired by Trump’s unscripted appeal, are shifting from a heavy reliance on traditional media to the dynamic, conversational formats of podcasts and “newsfluencer” platforms. https://lnkd.in/gCyVQwgH

📢 Please join us in welcoming Craig Stein as Ad Results Media’s SVP of Media Planning! 🎉 Craig’s blend of big ideas and data powered strategy is the perfect combination to drive tangible results. His strong foundation comes from a wealth of experience within media planning, campaign development and transformative marketing. Check out this Q&A with Craig to understand why he is so passionate about the outcome potential with audio, anchored on the medium’s increasing influence on the creator community and reach to global audiences. Also find out which mega podcaster he’s been listening to from their start. Hint: this podcast host is sporty. Q&A: https://lnkd.in/gB-7U4EH