Adrenaline

A reminder for banking brands as we plan for the upcoming year: Consumers expect more and buy more from brands they trust. More than 9 out of 10 consumers expect brands to build trust and nearly two-thirds of them will recommend brands that do.

A storied Chicago-based community and commercial bank had a distinctive brand but faced barriers communicating cohesively across their organization. To build on the current brand, Byline Bank partnered with Adrenaline to create a streamlined design system and update their brand identity. The end result is meaningful marketing and messaging that empowers the bank to truly connect with their customers.

With nearly three out of every four new-to-bank sales happening at the branch, financial institutions know this channel is where banking relationships start, strengthen, and sustain. But how can banks and credit unions make the most of their retail banking locations? Download Adrenaline’s latest research-driven report to find out: https://lnkd.in/ecERfjSa

Do financial institutions benefit from investing in their branches? All signs point to YES! In compelling research and case studies on the value of branch change, including qualitative and quantitative measures, Adrenaline found that banks and credit unions that invest in their branch networks grow more and grow faster than their competition. Learn more in our latest report.

New data on financial success in banking finds that more than one out of three executives report that their institution currently deploys de novo branches as a central part of their path to profitability. But branches must do more than simply be in a market to be successful. #branchbanking #bankinggrowth

With bank of choice competition rising, customer acquisition has become banking’s top priority. And the branch network plays an essential role in defending against customer attrition and amplifying new customer appeal. Join us at the Acquire or Be Acquired Conference on Jan. 26-28 and find out how growth-oriented institutions are set to navigate change in the coming year.

In this year-end episode of the Believe in Banking podcast, we look back on the key trends and themes that have shaped the banking industry this year and what will continue to pave a path forward. From Gen Z and investment in the branch to the ROI of rebranding and AI, learn what made 2024 such an influential year in financial services and what will lead to even more success in 2025 and beyond.

With modernization, branches can deliver efficiency for the bank and improved experience for the customer, but building a better branch requires consistency, commitment, and collaboration. Learn how banks and credit unions can build a branch that enables them to get the greatest value from their retail network.

Banks and credit unions rely on their branch networks to attract new customers and members. And, with brand recognition and access to a local branch stated as top reasons why they chose their primary bank, consumers rely on these retail networks, too. Learn about the importance and advantages of investing in branch change from this insights-led report. Download the full report and strengthen your institution’s strategies for branch transformation. https://lnkd.in/ecERfjSa

New data from PNC’s “Financial Wellness in the Workplace Report” finds that American workers spend up to three hours of their workweek worried about their finances. While financial stress can reduce productivity and workplace morale, there are banking based financial solutions that can help. #financialwellness #workplacebenefits