Activision Blizzard Media

Candy Crush Saga is more than just a game; it’s a foremost platform for advertisers to engage with a vibrant, loyal community. Get to know players and learn how to leverage Candy Crush’s industry-leading ad performance to create impactful marketing strategies.   Read now: https://lnkd.in/enCPDAJv

With CES just one week away, join Claire Nance, Head of Gaming Business Success Strategy at Activision Blizzard Media, for two sessions exploring how gaming is shaping the future of brand engagement: 𝗚𝗮𝗺𝗲𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴: 𝗜𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 𝗕𝗿𝗮𝗻𝗱 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝗶𝗻 𝗚𝗮𝗺𝗶𝗻𝗴 Monday, January 6 | 2:00 PM - 2:40 PM 𝘓𝘦𝘢𝘳𝘯 𝘩𝘰𝘸 𝘣𝘳𝘢𝘯𝘥𝘴 𝘢𝘳𝘦 𝘥𝘳𝘪𝘷𝘪𝘯𝘨 𝘢𝘶𝘵𝘩𝘦𝘯𝘵𝘪𝘤 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘪𝘯-𝘨𝘢𝘮𝘦 𝘴𝘱𝘰𝘯𝘴𝘰𝘳𝘴𝘩𝘪𝘱𝘴, 𝘨𝘢𝘮𝘪𝘧𝘪𝘦𝘥 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯𝘴, 𝘢𝘯𝘥 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘱𝘭𝘢𝘤𝘦𝘮𝘦𝘯𝘵𝘴. 𝗚𝗲𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗚𝗮𝗺𝗲: 𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗘𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁 & 𝗠𝗲𝗱𝗶𝗮 Wednesday, January 8 | 11:00 AM - 11:40 AM 𝘊𝘭𝘢𝘪𝘳𝘦 𝘕𝘢𝘯𝘤𝘦 𝘫𝘰𝘪𝘯𝘴 Jonathan Stringfield, PhD, 𝘝𝘗 𝘰𝘧 𝘎𝘭𝘰𝘣𝘢𝘭 𝘙𝘦𝘷𝘦𝘯𝘶𝘦 & 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘗𝘭𝘢𝘯𝘯𝘪𝘯𝘨 𝘢𝘵 Microsoft Advertising, 𝘵𝘰 𝘥𝘪𝘴𝘤𝘶𝘴𝘴 𝘩𝘰𝘸 𝘨𝘢𝘮𝘪𝘯𝘨’𝘴 𝘳𝘦𝘢𝘤𝘩 𝘢𝘯𝘥 𝘪𝘯𝘵𝘦𝘳𝘢𝘤𝘵𝘪𝘷𝘪𝘵𝘺 𝘶𝘯𝘭𝘰𝘤𝘬 𝘯𝘦𝘸 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘧𝘰𝘳 𝘣𝘳𝘢𝘯𝘥𝘴 𝘵𝘰 𝘦𝘯𝘨𝘢𝘨𝘦 𝘷𝘢𝘭𝘶𝘢𝘣𝘭𝘦 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦𝘴. Don’t miss these insights into one of the most immersive and impactful opportunities in modern media. Learn more: https://lnkd.in/efiHg_CU #CES2025 #advertising

Explore 𝟴 𝗸𝗲𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 from our latest gaming-attention research to learn why gaming is redefining audience engagement and driving meaningful connections for brands. Read the blog: https://lnkd.in/ertPzwd9

As gaming continues to shape the future of advertising, CES 2025 is the place to learn how brands can harness its power.   This January, join Claire Nance, Activision Blizzard Media Head of Gaming Business Success Strategy, for two must-see sessions highlighting innovations in gaming and immersive brand experiences. To register and learn more: https://lnkd.in/efiHg_CU #CES2025

Rewarded Video sets the gold standard for in-game advertising. With a 100% on-screen impression rate and an average of 10,043 attentive seconds per thousand impressions (Play Attention, Dentsu, 2023), Rewarded Video respects player choice while delivering unmatched results. Discover why it’s the clear choice for brands in gaming: https://lnkd.in/eqr7Xv8c

Explore our latest product updates and see how they can elevate your next campaign: https://lnkd.in/eiXnf_5u This quarter, we’ve introduced expanded first-party targeting capabilities with King Audiences, refined ad templates for a more seamless player experience, and achieved measurable success for top advertisers. Learn more on our website.

Gamer Moms are redefining norms and highlighting the diverse nature of the gaming community. Get the full report on this valuable, understudied audience. Download 𝘔𝘰𝘮'𝘴 𝘎𝘰𝘵 𝘎𝘢𝘮𝘦: https://lnkd.in/e9rMVnqU

As the year winds down, it's the perfect time to reflect on what’s next in gaming and advertising. In the first ADWEEK Leadership Voices video, Activision Blizzard Media’s Head of Gaming Business Success, Jordan Shlachter, delves into the evolving gaming landscape, shares highlights from our research on the attention economy, and offers practical guidance for brands looking to tap into this immersive space. Set your 2025 strategies up for success. Watch the full video here: https://lnkd.in/eF-wN86v

Explore our new infographic: https://lnkd.in/dCr3XRzC   Immersion in gaming predicts consumer action and memory with 80% accuracy, according to insights from our latest research, 𝘗𝘭𝘢𝘺 𝘐𝘵 𝘍𝘰𝘳𝘸𝘢𝘳𝘥: 𝘏𝘰𝘸 𝘎𝘢𝘮𝘪𝘯𝘨 𝘐𝘮𝘮𝘦𝘳𝘴𝘪𝘰𝘯 𝘜𝘯𝘭𝘰𝘤𝘬𝘴 𝘗𝘭𝘢𝘺𝘦𝘳 𝘈𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯. Explore how this groundbreaking finding reshapes the attention economy. View the infographic to learn more.

Playable ads are redefining in-game advertising by turning passive viewing into active engagement.   In a new blog, Brian Janelli, Senior Creative Director at Activision Blizzard Media, shares best practices for designing high-impact Playables. Explore how to make your Playable ads more effective and create meaningful brand interactions. Read the full blog here: https://lnkd.in/ebrHKi2X