Activated Insights

🎉 Exciting News! 🎉 Home Care Pulse is now Activated Insights! In 2023, we united the leading post-acute and long-term care technology companies to deliver mission critical applications and analytics to enable better care. Our shared mission? To improve experiences for our customers, employees, and those in their care. Now, we’re unifying under one brand: Activated Insights. This new name reflects our dedication to the long-term and post-acute care market and showcases our wide range of capabilities. We are committed to maintaining the premier experience you’ve come to expect with top talent that drives our innovation and success.  Look out for brand updates throughout 2024 as we complete this exciting transformation! Discover more about our exciting brand unification here: https://hubs.li/Q02D5c-V0

This year, Activated Insights (formerly HCP) underwent a huge brand unification. After acquiring four additional companies last year to offer complete support for recruitment, retention, training, and customer satisfaction in the long-term and post-acute care space, it was time for all identities to merge into one as Activated Insights. This brand unification sparked conversation across the industry and guided much of our content towards helping other businesses in home care and senior living strengthen their own brand. Based on our most downloaded resources, with insights from our content experts on their favorite resources we produced in 2024, here are our suggestions on the most popular free resources to catch up on before 2025 that will help you: 🙌 Create a Culture Employees Will Leave Your Competitors to Join ❤️🩹 Practice Person-Centered Care for Increased Customer Satisfaction 💻 Bolster Your Business’ Reputation to Attract High-Quality Hires 📊 Turn Your Business’ Data into Data-Driven Business Decisions Access the full list to our most downloaded resources, plus how it will help you build your own brand, in the comments below.

Your team is the heart of your care organization. 💓 In 2025, appreciation isn’t just a “nice-to-have”—it’s a game-changer for retention, engagement, and delivering exceptional care outcomes. Did You Know? Employees who feel valued are 3x more likely to stay and thrive. TOMORROW at 2 pm. ET, come learn how fostering a culture of care leads to happier teams—and better patient experiences. What You’ll Learn in This Webinar ✔️ 2025 Challenges & Solutions ✔️ Proven Strategies to Build an Appreciation-Driven Culture ✔️ Leveraging Data to Enhance Retention Join Josh Kondik, MBA, VP of Sales Strategy and Operations at Activated Insights and learn how to start building the culture your team deserves! Last chance to save your seat below!

TOMORROW at 1 p.m. ET, come learn how to elevate your quality of service, deliver exceptional service, and enhance patient and resident satisfaction with Louie Frank, Chief Revenue Officer, and Jeffrey Ellsworth, Vice President of Product, at Activated Insights. Learn about the game-changing benefits of Arrival & Discharge Surveys and take your patient care to the next level. This webinar dives into Experience Management (XM)—a modern approach to gathering and leveraging real-time feedback that drives meaningful results. Take control of your service quality journey by understanding what matters most to your patients and residents. Discover how organizations are using XM tools to enhance care delivery, make data-driven decisions, and showcase measurable improvements to stakeholders. Last chance to save your seat by registering below 👇

Congratulations to Caring's Caring Stars of 2025! 🎉 The "Caring Stars 2025" list honors the best senior care agencies across the U.S. based on service ratings and reviews published by seniors and their families on caring.com. As 84% of the 2025 winners used Activated Insights to build their reputation, learn how you can do the same in the comments below.

We're excited to introduce our latest free resource, "Effective Listening in Person-Centered Care:" a downloadable PDF with a QR code to access a free micro-learning course that will help your staff create more meaningful connections and improve health outcomes for those in your care. What You’ll Gain from This Essential Resource: ✅ Evidence-based insights on the impact of listening in care settings ✅ Practical exercises to develop and enhance your listening skills ✅ Strategies for transforming everyday conversations into powerful connections Using the QR code in the resource, encourage your staff to complete our micro-learning course, "Making Every Conversation Count," to enhance their listening skills! No logins or separate apps are needed. This course is a fantastic bite-sized lesson on the first of our Six Person-Centered Care Concepts! After Downloading the Resource: 📋 Hang it up! Place it on bulletin boards near posted schedules, time clocks, and other important notices. 🚻 Post it where staff spend downtime, like the breakroom or even on the door of a bathroom stall. 💻 Spread the word! Send an email to let your employees know about the flyer. You could attach it or create excitement by enticing staff to look for it within the building. (Consider offering a prize for the first five who find it.) Don't miss this opportunity to foster a culture of empathy and connection in your care environment. By downloading this PDF and gaining access to the course, you’ll empower your team to make every interaction count and truly listen to those they serve. Access the resource below in the comments.

🚨Last chance to grab a seat! Post-Acute and Long-Term Care Leaders: Are you audit-ready? Surveys and inspections are unpredictable, but preparation is key! Join Activated Insights and QAPIplus a Health Forum Plus product for our exclusive webinar, "Audit-Ready: Proven Strategies for Excelling in Surveys and Inspections." 📅 When: TODAY, Wednesday, December 11 🕒 Time: 2 p.m. ET What You'll Learn: ✅ Expert guidance on CMS, state, and LTC-specific accreditation surveys. ✅ Avoid common pitfalls like infection control lapses and care plan deficiencies. ✅ Build a compliance-first culture across skilled nursing, assisted living, and home health. Reserve your spot below and benefit from the combined expertise of Activated Insights and QAPIplus! 👉 https://lnkd.in/da9UBmG5

We are at a pivotal moment in our industry. The family to caregiver ratio is poised to drop from 7:1 today to 3:1 in 2050. Individuals over the age of 65 will grow from 56 million (2020) to 84 million in 2050, while those over the age of 85 will grow from 7 million (2020) to 19 million in 2050. As a result, the Home Care Association of America (HCAOA) is intensely focused on this key question—how will we address the widening chasm between diminishing family caregivers and an exponential increase in the older population, as well as the other demographics served by home care, as we approach 2050? Start by implementing these 3 strategies: ☝️ The Professional Caregiver The caregiver workforce shortage has reached crisis proportions in the U.S., and the steady growth of the U.S. senior population only exacerbates the current shortage. HCAOA is working with other industry leaders to invest in caregiver training and support, to develop a viable career path to attract more people to the caregiving profession, and to explore other avenues for workforce growth; including immigration reform that would provide an avenue for qualified foreign-born individuals while attracting more qualified workers to the industry. ✌️ Technology As with most industries, home care is grappling with what impact emerging technologies like artificial intelligence (AI) will have on how we manage our agencies, the patients and clients we serve, and the caregivers working in homes. AI can optimize the scheduling and routing of caregivers while providing data-driven decision-making that is agency-specific and aids in streamlining operations. AI can also provide real-time insights and enable agencies and caregivers in the field to make informed decisions, leading to greater client and caregiver satisfaction. 👌 Data In 2024, HCAOA will reinstate our Data and Research Committee, with a main goal of leading the charge to rigorously collect and analyze real data to demonstrate the cost savings associated with home-based care. More data will help us better understand important trends and enhance our ability to tell the story of the value of home care. This message is critical to potential caregivers, to those we serve, and to the governments who can implement policies to both bolster the workforce and increase access to care. Read the full article from the 2024 Activated Insights Benchmarking Report by Jason Lee, CEO of HCAOA, below.

Your team is the heart of your care organization. In 2025, appreciation isn’t just a “nice-to-have”—it’s a game-changer for retention, engagement, and delivering exceptional care outcomes. Did You Know? Employees who feel valued are 3x more likely to stay and thrive. Learn how fostering a culture of care leads to happier teams—and better patient experiences. What You’ll Learn in This Webinar ✔️ 2025 Challenges & Solutions: Navigate retention, generational shifts, and evolving employee expectations with actionable insights. ✔️ Proven Strategies to Build an Appreciation-Driven Culture: Discover recognition, feedback, and growth tools that transform engagement. ✔️ Leveraging Data to Enhance Retention: Understand how real-time satisfaction tracking can pinpoint key drivers for success. Join Josh Kondik, MBA, VP of Sales Strategy and Operations at Activated Insights and learn how to start building the culture your team deserves! Reserve Your Spot Today!

According to 1,000+ providers surveyed for the 2024 Activated Insights Benchmarking Report, the top five priorities for business owners in the industry can ALL be directly linked to the impact of ✨ effective marketing. ✨ 9 marketing ideas to promote your long-term and post-acute care business: 💡 1. Talk about your business straight from your customers’ and employees’ perspective. Use customer and staff feedback to showcase real-world examples of what makes you shine that you can use on your website, company collateral, and as talking points for networking with referral sources. 💡 2. Become an educational resource or thought leader within your community. Nurture referrals with thought leadership content so that when they search, “Most commons signs of Alzheimer’s” or “Is my dad ready for home care?” they will see an educational blog article pop up from your company. 💡 3. Show don’t just tell, your company’s culture in action with pictures. If you’re hosting a training session, having a holiday party for your staff, or you get permission to take a picture of your staff in action, utilize these photos as proof that your company has real people who care. 💡 4. Implement an employee recognition program. While care professionals reported that they are most dissatisfied with employee recognition, your customers are most satisfied with the ability of your care staff. Reverse company-wide miscommunication and feelings of unappreciation by implementing a staff recognition program. 💡 5. Utilize negative reviews as an opportunity to prove your company’s problem-solving skills. Review Trackers found that 94% of consumers admit that a bad review has made them avoid a business, 45% of them are more likely to visit a business if it responds to negative reviews, and 56% said a company’s response to a review changed their overall perspective. 💡 6. Take your business out into the community. Community events provide opportunities for company visibility, establishes your brand as a service-oriented, people-first, human-to-human business, and gives community members a chance to connect face-to-face with your care professionals. 💡 7. Position your employment opportunities as a career. Communicate your belief in your staff’s potential by clearly promoting your company's advancement opportunities. 💡 8. Optimize your job postings to attract as many high-quality, long-term candidates as possible. Your job posting needs to immediately tell prospective candidates what they will get out of working for you such as your culture, the training you offer, and the role’s fulfilling purpose. 💡 9. Let third party endorsement seal the deal on all your marketing efforts. Stand out in the industry by qualifying for industry awards that differentiate you from other long-term and post-acute care companies in your area such as Best of Home Care Awards or U.S. News Best Senior Living. Read the full blog article below.