Abogados NOW

Google search is evolving, and attorneys are noticing the difference. 😅🚨 In the past, a consumer searching for an auto accident attorney might see a mix of local service ads, Google reviews, map listings, sponsored ads, and organic results. This familiar structure made SEO a challenging but predictable process for many attorneys. Today, Google search looks entirely different. Instead of just presenting ads and organic results, Google now incorporates AI-generated search results. Queries like "how to get the best settlement from a car accident" might trigger an AI interpretation, offering an intelligent response directly on the search page. These AI-generated results can vary in quality—sometimes they’re fuzzy or imperfect, but other times they’re surprisingly accurate. This shift represents a new challenge for attorneys trying to navigate the changing landscape of online visibility.

Warning to all attorneys and law firms. New FCC regulations on lead generation take effect January 2025. Ensure your lead provider complies with one-to-one consent rules. This means your firm’s name must be listed on ads and disclosures. Non-compliance carries serious risks. Act now to protect your practice. These regulations take effect soon and you don’t want to be unprepared.

Many attorneys exploring Spanish marketing feel unqualified because they don’t speak Spanish. This couldn’t be further from the truth. The majority of attorneys we work with only speak English, yet they successfully tap into the Spanish-speaking market. The key is having a bilingual team or, at a minimum, the ability to handle calls through a third-party intake service. By leveraging your team’s bilingual capabilities, you can confidently pursue Spanish leads and grow your client base.

The average age of a Hispanic person in the United States is 31 years old, compared to the national average of 39. That’s a 25% reduction, a significant reduction compared to the national average. 🌟 Why does this matter? If you’re planning to grow your firm over the next five, ten, or fifteen years, you need to plant the seeds for future growth now. While the general market will always be a source of opportunity, the Hispanic market is massive, diverse, and younger, offering unique potential for long-term client relationships. Hispanic audiences are incredibly varied. Some only speak English but resonate with Hispanic messaging. Others are bilingual, responding to ads in English, Spanish, or even Spanglish. And some primarily speak Spanish, engaging best with Spanish-language ads. This diversity, combined with a younger average age, means the Hispanic market offers a dynamic pool of active clients who are likely to grow with your firm as they establish themselves.

Attorneys often ask why we don’t simply sell leads. It’s one of the most common questions we receive. The answer is straightforward: we’re not a third-party lead generator, and we don’t believe that’s the best path for sustainable growth. 🚀📈 Our philosophy is that owning your marketing—whether in Spanish, English, or any other language—is a faster, more effective path to long-term success. By investing in your name, brand, and likeness, you’re building equity in your firm that will continue to pay off. While buying third-party leads can be a good way to diversify your client acquisition strategy, it should never be your primary method. Third-party lead generators will continue working with whoever bids the highest, making it an unreliable foundation for growth. We believe in betting on yourself and your brand. Use third-party lead services as a supplement, not as the cornerstone of your client acquisition strategy.

Immigration leads are the easiest to acquire by volume, but they are the most difficult to convert. 📈📉 What we find is that out of all the practice areas that we work in, personal injury, workers' comp, immigration, criminal defense, bankruptcy, and more, immigration always yields the lowest cost per lead and always the highest volume. However, there is a price to that. For example, if you just send 100 calls at $10 a lead to your office, it's going to overwhelm your agents taking these calls. This is because these leads are overwhelmingly looking for free consults in any language. It's a phenomenon specific to immigration. What we have to do when we work with immigration firms is take all that volume and qualify it before it ever gets to your office.

Law Firms. Keep this in mind when you're building a Spanish website for your firm. 💎💡 A great number of law firms make the mistake of merely translating their English-language sites into Spanish. Doing so prevents your site from resonating with the Hispanic community. By just translating your English-language site, you’re essentially telling the Hispanic community that you consider it an afterthought. You must avoid this. Instead tailor your Spanish-language site to your Spanish-speaking audience by hiring bilingual and bicultural website developers or staff.

Create include clear calls to action (CTAs) in every video, directing viewers on the next steps to take, such as booking a consultation or contacting your firm or things to avoid when facing a legal issue. ⭐️ Make it easy for potential clients to understand how to proceed, guiding them toward taking meaningful action after watching your videos.

Repurpose past leads data to craft targeted newsletters that directly address your audience's unique legal needs. Segment by case type and client background—whether individuals, families, or businesses—and tailor each message to resonate. Include case examples and testimonials to build trust, and consider quick surveys to stay updated on audience concerns. This strategy keeps your firm relevant and shows you're attuned to their specific challenges.

Streamline Your Legal Marketing Now 💼✨ Streamline your marketing by outsourcing tasks like SEO or content creation. Start by hiring a virtual assistant (VA) through platforms like Upwork or Fiverr for basic tasks, or consider recruiting services like Belay for more specialized needs. If your budget allows, partner with a dedicated marketing agency experienced in legal content. These steps let your team focus on strategy and client engagement while professionals handle the technical work, enhancing efficiency and quality.