A Big Agency

Our recent study highlights a fascinating trend: over 45% of consumers are more likely to buy from businesses that engage with influencers they admire as consultants. #CreatorMarketing #InfluencerMarketing

To ensure the success of a creator's merchandise line, they will need a solid operational plan covering production, e-commerce, and fulfillment. Here's a step-by-step guide to help you navigate these crucial aspects. #CreatorMarketing #InfluencerMarketing

As brands rely on a greater number of creators, the need for an organized and efficient method to manage the partnerships' attributes becomes crucial. #CreatorMarketing #InfluencerMarketing

A creative evaluation scorecard is a powerful tool that brings structure, clarity, and efficiency to the subjective review process. By establishing clear evaluation criteria, teams can foster a more productive relationship with creators, ultimately leading to higher-quality content that resonates with audiences and achieves business objectives. #CreatorMarketing #InfluencerMarketing

LinkedIn’s new TikTok-style video feed is an opportunity for social media creators to demonstrate their strategic savvy to marketers in a business context. #CreatorMarketing #InfluencerMarketing

By integrating UGC with nano and micro creator strategies, organizations can achieve greater consistency in their marketing efforts, produce higher quality content, and ultimately, drive more meaningful engagement with their audiences. #CreatorMarketing #InfluencerMarketing

Leading social media platforms do not allow advertisers to target users with paid media based on their number of followers. This is a missed opportunity for both the platforms and marketers to laser-target those with varying levels of influence. #CreatorMarketing #InfluencerMarketing #MarketingToCreators

A well-curated Linktree can be a powerful tool for creators looking to expand their brand partnerships. As a centralized hub that directs your audience to your various online presences, your Linktree (or other link in bio tool) must be strategically optimized to attract and secure brand deals. #CreatorMarketing #InfluencerMarketing

For talent agents, embracing a single, transparent pipeline is more than a logistical choice—it’s a strategic tool that can dramatically enhance the agent-creator relationship. Not only does it build trust and collaboration, but it also equips both parties with the insights needed to navigate the complexities of the marketing industry successfully. #CreatorMarketing #InfluencerMarketing

While a beauty brand's primary audience might be interested in makeup and skincare, the audience may over-index in other interest areas such as music, fashion, or technology. Recognizing and understanding these overlapping interests through target audience affinity data can reshape how a brand thinks about creator marketing strategies. #CreatorMarketing #InfluencerMarketing