9Sail

We love coming together for “IRL” time at 9Sail! Last week, our team gathered in NYC from across the country to collaborate, connect, and plan for the next 1, 3, and 5 years. From productive brainstorming sessions to unforgettable team bonding, we worked hard, played harder, and made memories that will fuel exciting growth in 2025 and beyond!

Every law firm experiences seasonal fluctuations in client inquiries and caseloads. But did you know these "down times" can be the perfect opportunity to revamp your SEO strategy? In our latest blog, Seasonal SEO for Law Firms: How to Adjust Your Strategy for Down Times, we dive into practical ways to keep your firm’s online presence strong year-round, including: ✅ Identifying seasonal trends in legal inquiries ✅ Creating content that aligns with upcoming client needs ✅ Optimizing campaigns to prepare for busy seasons Don’t let quieter months go to waste—turn them into a time of preparation and growth! Check out the full article for actionable tips that will set your firm up for long-term success. https://lnkd.in/esK4hUaN #SEO #DigitalMarketing #LawFirmMarketing #LegalSEO

Is Your Law Firm's Website Architecture Optimized for SEO Success? Website architecture plays a crucial role in driving traffic, enhancing user experience, and improving search engine rankings. But for law firms, it's more than just structure—it's about ensuring potential clients find the information they need, quickly and easily. Our recent article dives into the essentials of optimizing your law firm’s website architecture for SEO. From structuring URLs to improving navigation, this guide highlights actionable steps to: ✅ Enhance crawlability and indexing ✅ Create a seamless user journey ✅ Boost your site’s visibility and credibility Whether revamping your site or looking to fine-tune its performance, this is a must-read for staying competitive in today’s digital landscape. Read the full article here: https://lnkd.in/efTwdF64 💬 What’s your go-to strategy for improving website architecture? #SEO #WebsiteArchitecture #LawFirmMarketing #DigitalStrategy #9Sail

We recently took a deep dive into the tech performance of the NLJ 500 law firms to uncover insights into how their websites are performing. The findings? Many firms are missing the mark when it comes to speed, user experience, and overall performance. Your website often gives potential clients the first impression of your firm. If it's slow, outdated, or difficult to navigate, you could be losing out on valuable leads. 💡 Discover key takeaways from our review, including: Why site speed matters more than ever. How SEO-friendly practices can elevate your online presence. Actionable steps firms can take to stand out digitally. 📖 Read the full analysis here: https://lnkd.in/eag2H-EJ #LawFirmMarketing #SEO #WebsitePerformance #LegalMarketing #DigitalMarketing 

Thanks to everyone who joined us for an engaging session on how PR can drive meaningful traffic and build brand awareness! For those who missed it or want a refresher, the full webinar and recap are available now! If you’re ready to take your PR to the next level, we’d love to continue the conversation! https://hubs.ly/Q02WDY4M0 #legalPR #legalmarketing

Join us this Wednesday as we dive into the high-impact strategies that blend the power of PR with SEO. We’ll reveal how a robust PR strategy can drive quality traffic to your website, amplify your brand authority, and fuel lead generation. Whether you’re looking to elevate your PR game or explore new ways to drive results, this session is packed with actionable insights to boost your brand presence.

How can strategic PR initiatives boost a law firm’s brand visibility and accelerate its website performance? Join Rep Ink President Michelle Calcote King, Pogust Goodhead Senior Communications Director Caroline K. and 9Sail CEO Joe Giovannoli for a deep dive into: 🎯 How PR and SEO work hand-in-hand to enhance your website’s authority and rankings. 🎯 Proven techniques for gaining valuable placements through media outreach and thought leadership. 🎯 Tips for developing an integrated PR strategy that delivers measurable results. Register for Wednesday’s webinar:  https://lnkd.in/g7htts4i #LawFirm #Legal #BusinessOfLaw #LegalPR

Viva Las Vegas! We wrapped up an incredible week with the Legal Marketing Association at the Tech x SW conference. Some highlights were: 1. A lot of discussion about metrics, tracking, and reporting and the use of data in the digital age of Law Firm Marketing. 2. All things AI 3. Obtaining leadership buy-in on new marketing initiatives that break the current mold of how things are being done. Glad to have gotten to spend in-person time with Robyn Addis, Scott Winter, Kevin Bosshardt, Lauren McNee Doherty, Bryan Pattman, Eric Lund, and so many others!

Our latest episode of "Tip of the Law," features an insightful conversation with Mike Mellor, President and Founder of 742advisors, where we dive deep into practical solutions for law firms to stop revenue leakage and enhance efficiency. In this episode, Mike discusses: 🔍 Identifying common areas where revenue leakage occurs  ⚙️ Practical steps to streamline operations and boost efficiency  📊 The role of technology in minimizing losses and maximizing profit If you're looking to optimize your law firm's processes and improve your bottom line, this podcast is a must-listen. Check it out here 👉  https://lnkd.in/eNbNfYNJ #LawFirmMarketing #LegalIndustry #Podcast #EfficiencyTips #RevenueGrowth

While your attorneys may dominate the courtroom and the boardroom, you’ll need more than legal acumen to scale your law firm’s book of business. In our digital age, that means paying attention to your firm’s website authority, ranking and reputation. Join Rep Ink President Michelle Calcote King, Pogust Goodhead Senior Communications Director Caroline K. and 9Sail CEO Joe Giovannoli for a deep dive into how to marry your PR and SEO strategy to accelerate your firm’s lead generation and strengthen its brand presence. Register for next week’s webinar: https://lnkd.in/g7htts4i #LawFirm #Legal #BusinessOfLaw #LegalPR