4A's

4A's

Advertising Services

New York, NY 22,926 followers

Empowering your success.

About us

The 4A’s was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall. We empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure they remain relevant, are positioned to compete, and have the resources to thrive and grow. With a focus on advocacy, talent and creating impact, the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend. The 4A’s includes the 4A’s Benefits division, which insures more than 160,000 employees; the government relations team, who advocate for policies to support the industry; and the 4A’s Foundation, which advocates for and connects multicultural talent to the marketing industry by fostering a culture of curiosity, creativity and craft to fuel a more equitable future for the industry.

Website
http://www.4as.org/
Industry
Advertising Services
Company size
51-200 employees
Headquarters
New York, NY
Type
Nonprofit
Founded
1917
Specialties
leadership, advocacy, guidance, and consulting

Locations

Employees at 4A's

Updates

  • View organization page for 4A's, graphic

    22,926 followers

    🎓 Prepare your agency for success in 2025 with these free webinar recordings available to 4A’s members: 1️⃣ Beyond Heroic Delivery – Discover how AI is reshaping agency business models for sustainable growth. 👉 Watch here: https://bit.ly/40eBJeU 2️⃣ The Power of OOH in an Underpriced Attention Economy – Learn how media leaders are amplifying engagement across channels. 👉 Watch here: https://bit.ly/4a4GZoU 3️⃣ Unlocking Agency Growth with Deltek WorkBook – Explore strategies for streamlined operations and profitability. 👉 Watch here: https://bit.ly/3ZLbdbA 🎥 Access these on-demand webinars now and stay ahead of the curve. #4AsWebinars #LearningNeverStops #FutureReady

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    22,926 followers

    🚀 WEBINAR: 2025 Agency Evolution: Leveraging AI Predictions to Adapt, Lead, and Win | https://lnkd.in/ejeR8ER5 Join us on January 14, 2025, at 2:00 PM to explore the transformative power of AI in the agency world. Learn from Resonate experts how predictive AI can enhance your strategies to meet evolving client needs and tackle market challenges. Speakers: - Jonathan Ricard, Chief Strategy Officer at Resonate - Moderator: Kevin Freemore, SVP, Media, Tech & Data, 4A's 🔗 Register here: https://lnkd.in/ejeR8ER5 Don't miss out on leading your agency into the future. Register now!

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    22,926 followers

    🎯 We want to hear from you! https://lnkd.in/dSRsaCUv As we prepare for 2025, we’re curious—what’s the biggest challenge your agency is facing in the year ahead? Cast your vote and let’s start the conversation. Whether it’s keeping up with technology, talent, measurement, or shifting trends, your input matters. 💡 Take a moment to share your perspective—your voice shapes the future of our industry. #4AsDecisions #AgencyLife #DataMeetsCreativity #LinkedInPoll

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  • View organization page for 4A's, graphic

    22,926 followers

    🚀 WEBINAR: 2025 Agency Evolution: Leveraging AI Predictions to Adapt, Lead, and Win | https://bit.ly/3BIM7SL Join us on January 14, 2025, at 2:00 PM to explore the transformative power of AI in the agency world. Learn from Resonate experts how predictive AI can enhance your strategies to meet evolving client needs and tackle market challenges. Speakers: - Jonathan Ricard, Chief Strategy Officer at Resonate - Moderator: Kevin Freemore, SVP, Media, Tech & Data, 4A's 🔗 Register here: https://bit.ly/3BIM7SL Don't miss out on leading your agency into the future. Register now!

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    22,926 followers

    Building Community: The Power of In-Person Connections | Watch Talent Talks Episode 4: https://bit.ly/3VKe97i Key learning: there’s a significant demand for local in-person networking opportunities, especially within communities like LGBTQ+ in advertising. Here’s how you can make a meaningful impact: 1️⃣ Host Local Events 2️⃣ Foster Collaboration 3️⃣ Share Success Stories #Inclusivity #LGBTQ #DiversityInTheWorkplace #Leadership

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    22,926 followers

    🎓 Invest in Your Growth with 4A’s Learning Institute Programs Looking to level up in 2025? As a 4A’s member, you have access to four self-paced courses designed to help you thrive in your career: 1️⃣ Agency Fundamentals Certification – Perfect for agency newcomers, covering the essentials of how agencies work and succeed. 👉 Visit: https://bit.ly/3DkgCPw 2️⃣ Business Leadership Masterclass Series – Learn what it takes to become a successful business leader for your clients and teams. 👉 Visit: https://bit.ly/49PZSeX 3️⃣ Manager Survival Guide – Equip yourself with actionable strategies for time, project, and team management. 👉 Visit: [https://bit.ly/49NkC77 4️⃣ Leadership Fundamentals – Build trust and cohesion to strengthen your manager-direct report relationships. 👉 Visit: https://bit.ly/4fHKL8Z 📚 Start learning today and take charge of your career journey. #4AsLearning #ProfessionalDevelopment #CareerGrowth

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    22,926 followers

    🌟 Supporting Agency Growth Through Innovation: JPL and the 4A's Learning Institute Subscription Pilot At the 4A's, empowering agencies to grow, adapt, and thrive is at the core of what we do. That’s why we introduced the Learning Institute Subscription Pilot, designed to remove barriers to training and give agencies streamlined access to essential professional development resources. One of our pilot participants, JPL, has embraced this initiative with remarkable results: ✅ 49 team members trained since July 2024 ✅ 320+ hours of learning completed ✅ Training in areas like Media & Analytics, GenAI, and Leadership Development According to mollie rosen, 4A’s President, Member Experience “JPL’s commitment to innovation and professional development makes them an ideal partner for this pilot, helping us shape resources that will benefit agencies across the industry.” As we prepare to roll out this subscription model to all 4A’s members in 2025, we’re excited to see how agencies like JPL are already leveraging it to drive tangible results for their teams and clients. 💡 Ready to elevate your team’s skills in 2025? Stay tuned for updates on the 4A’s Learning Institute Subscription Program! #4AsLearning #ProfessionalDevelopment #AgencyGrowth #GenAI #LeadershipSkills #ContinuousImprovement

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    22,926 followers

    Keeping the Momentum Alive | Watch Talent Talks Episode 4: https://bit.ly/3VKe97i Ever come back from an inspiring conference, only to feel the momentum fade as the daily grind kicks in? It’s a common experience, especially when it comes to advocating for LGBTQ+ representation in the workplace. Creating a truly inclusive environment isn’t just a checkbox activity—it’s an ongoing commitment. #Inclusivity #LGBTQ #DiversityInTheWorkplace #Leadership

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    22,926 followers

    Before you head into your well-deserved holiday break, we’ve got something exciting to share! https://bit.ly/3AHoQA5 Join us at 4A’s Decisions Atlanta on February 12, 2025, where industry leaders will explore how Data Informs, Creativity Delivers. 🎤 Keynotes to kick off and close your day of insights and inspiration: ✨ Opening Keynote: Human Centric Marketing 🔷 Speaker: Islam ElDessouky, Global Vice President, Creative Strategy & Content, Coca-Cola ✨ Closing Keynote: It's About Growth, Period. 🔷 Speaker: Jonathan Halvorson, SVP, Consumer Experience & Digital Commerce, Mondelez International 📍 Atlanta sets the stage for this FREE event—where creative culture meets tech innovation. ✅ Reserve your spot now and set yourself up for a year of growth and inspiration! 👉 Register Now: https://bit.ly/3AHoQA5 #4AsDecisions #DataMeetsCreativity #MarketingInnovation #AtlantaEvents

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