Collect reviews, surveys, and social media comments to see what customers like or dislike about your products. Drop items with negative feedback and stock more of what customers love. Use feedback to make changes, like offering better fits or new colors that customers want. Use customer preferences to suggest products and create targeted promotions. If customers say your prices are too high, consider adjustments or offer discounts. Measure the impact of your improvements to see what works best and keep refining

You're absolutely right about aligning inventory with the target audience. One way to approach this is by analyzing customer data to see which products resonate most with different demographics. Studying past purchase trends and customer profiles can help make informed decisions on which items to feature in displays. Excel can be a great tool for organizing and visualizing this data. Setting up a simple dashboard to track buying trends could reveal insights over time, helping ensure that the store consistently meets customer expectations.

Gather trending responses and reactions from customers. Quantitive assessments are certainly important, but we lose a lot of insight without having the context that qualitative assessments may provide.

This is probably one of the easier things to do because usually it’s very apparent what customers like and do not like. Every brand has a specific target audience and you can almost immediately tell when things don’t align with that audience. Your displays should draw the customers in therefor yes you would make focal moments with top pieces but we also have to insure that the rest of the inventory aligns with what they are here for or it won’t keep the customers. I have seen many people walk into stores because of how grand and pretty it is but walk out because they see nothing they would ever want/need. We need to gather information on that specific demographic and see what would keep them.

Les retours clients sont important pour ajuster le merchandising et aligner l’assortiment avec leurs attentes réelles. Lors des analyses en magasin, nous prenons en compte leur perception du choix, de la diversité des produits et des prix, notamment à travers les avis clients et des questionnaires de satisfaction. Ces retours nous permettent de comprendre les besoins spécifiques des clients : repérer les produits qui plaisent moins, identifier ceux qui manquent ou qui pourraient enrichir l’offre, et ajuster les prix en fonction de leur ressenti.

One thing I found helpful by systematically incorporating customer feedback to your organization,you can ensure your merchandising strategy stays responsive and aligned with what customers actually want, to ultimately driving better sales and promotions and getting the best customer satisfaction.