You’re struggling to create a customer-centric culture. How can you leverage creativity to make it happen?

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Creating a customer-centric culture is not easy. It requires a shift in mindset, values, and behaviors that put the customer at the heart of everything you do. But how can you foster such a culture in your organization? One way is to leverage creativity. Creativity can help you generate new ideas, solve problems, and delight your customers. In this article, we'll show you how to use creativity to build a customer-centric culture in six steps.

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