You're struggling to convey property value to skeptical stakeholders. How can you win them over?

Don't use techy words that you may be familiar with but stakeholders in general just think your being a bit of a knob. When it comes to convincing stakeholders of the value of a property or deal, I believe the most crucial step is understanding what the stakeholders truly need and want. Without this insight, any potential deal is essentially worthless. Here’s how I approach this process, drawing from my extensive experience in financial advising and business: Financial Adviser since 1987 Financial Planner since 2001 Mortgage Adviser since 2003 EPC Adviser since 2006 Debt Adviser since 2012, Equity adviser since 2018. Bought and sold over 100 residential properties, Bought and sold multimillion pound companies from £1.6M t/o to £9M t/o.

- To win over skeptical stakeholders, focus on more than just numbers. Understand their needs and walk them through a detailed analysis, providing concrete evidence. - Be patient: It may take time to convince skeptical stakeholders. Be persistent and prepared to address their concerns. -Build trust through transparency and present a compelling narrative that aligns the property's potential with their long-term goals. By showcasing the property's value in a transparent and personalized manner, one can effectively win over even the most skeptical stakeholders.

Understand Stakeholder Needs Before anything else, it's vital to identify what's in it for the stakeholders. Understanding their specific needs and desires allows me to tailor the deal to meet their expectations. This approach ensures that the deal is mutually beneficial and aligns with their goals. Highlight Unique Selling Points (USPs) a pure sales techy I'm a knob tagline. I pride myself on offering deals that are better than anyone else’s. However, this requires honesty and integrity from all parties involved. What we are truly selling is integrity, not just deals. By being transparent and upfront, I can build trust and offer solutions that genuinely satisfy the stakeholders' needs.

Every property has unique selling points (USPs) that set it apart from others. Identify these features—whether it's a prime location, exceptional amenities, or architectural uniqueness—and use them to craft a compelling narrative. Explain how these USPs translate into tangible benefits for the stakeholders, such as higher occupancy rates, better tenant retention, or increased property value over time. By clearly articulating these advantages, you can help stakeholders see the distinct qualities that make the property a worthwhile investment. This approach not only addresses their concerns but also aligns their perspective with the long-term potential of the property.

Address Concerns with Security? Security is paramount, and I ensure that all legal paperwork is in order, I make the process easier by already having the legal and financial teams in place ready to go. Whether it's first or second charges, to provide stakeholders with peace of mind. This meticulous attention to detail reassures them that their interests are protected.

Simplify the Deal Structure In my experience, I've never had to sell anything; I've simply listened and provided what the client wanted. Visual appeal is secondary to understanding how the deal works. I explain the deal structure in a straightforward manner, akin to explaining it to an eight-year-old. If they can understand it, then there’s a good chance the deal will go through. Too often, people focus on self-promotion and overlook the importance of engaging with the people they are trying to work with.

Collaborative Deal-Making Currently, I am structuring a deal with Krystoff, a fellow entrepreneur who, like me, was hit hard by COVID but has hustled his way back. The deal is not about money; it’s about understanding and collaboration. I bring the knowledge and experience, while Krystoff provides the entrepreneurial spirit and grit. This partnership is about honesty and working together to achieve a common goal. I've worked with individuals and large corporations and its common place for greed, faceless/useless executives and self interest to prevail. Integrity simplicity and a genuine pursuit of mutual happiness always wins the day.

Present testimonials in various formats, such as written quotes, video testimonials, or case studies. This variety can make the feedback more relatable and credible.

In my opinion, the key to winning over stakeholders lies in genuine engagement, integrity, and a clear, understandable approach to the deal if its understandable you have a chance at collaborating. By focusing on these elements, I can ensure that all parties involved feel valued and secure in their investment.