Storytelling is a powerful force in copywriting. In fact, storytelling makes your copy more engaging and persuasive. But you need to be good at it before it can have impact on your readers. Here's how to gauge the impact of your storytelling: • When crafting a content using storytelling always try to add a question and if your audience replies it means that they read through till the end. And it shows that your story was engaging.

The number of hand raises AKA engagement. That's how I'd gauge my storytelling skills. Because if what you're saying is not RELATABLE to your audience you are just wasting your breath.

According to me the best way to gauge the efficacy of your copywriting skills is to rely on the analytics, the metrics. If your content is being consumed and received positively, it will have more number of shares, likes and comments.

The best way to check if your stories are making an impact is by checking your metrics. How many people have engaged in your content (likes, comments, shares)? What is the conversion rate of your copy (ads, emails, sales pages that use storytelling)? If you want to tell better stories that boost conversions and engagements, here's what I would suggest: 1. Interview/survey your market. Try to find a commonality among the stories you've seen that is relatable to your market. 2. Use sensory language that paints a vivid picture of what their life looks like. 3. Show transformation stories on how your solution can change lives.

I focus on whether my storytelling sparks real conversations and emotions. If people connect with the message, that’s when I know it’s working!